DriveWay Marketing: The Road to 6 Figures for Home Services Pros

About DriveWay Marketing: The Road to 6 Figures for Home Services Pros

Are you in the home services business? Whether you clean carpets, operate a home cleaning company, landscaper, HVAC, plumber you name it. You can grow to 6 figures and beyond and our guests are those that are in your shoes. They built, support & help home services companies become the one they want vs the one they have. Proudly sponsored by our platinum sponsors https://MVPTeamPro.com and https://getoffthetrucknow.com/ every episode is jam backed of advice, inspiration and even some rants!

Publisher

Bryan Durkin

Category

business · education

Language

en

Explicit

No

First episode

11 Apr 2024

Latest episode

31 Aug 2026

Latest episodes

54 episodes in the feed.

1. 

   31 Aug 2026

   Ep 54: Who Owns Your AI Visibility? Building Authority for AI Search

   If a buyer asks ChatGPT about the product, service, or expertise you sell and your competitor gets recommended instead, who inside your company even knows it happened? For most businesses, the answer is nobody. That is the real issue. AI visibility is quickly becoming an ownership problem. Marketing owns the website. Sales knows the objections and proof. Operations knows the specifications, capabilities, lead times, and certifications. PR may control third-party mentions. But very few businesses have someone responsible for connecting those pieces so AI platforms can understand, verify, cite, and recommend the company. In this episode, Bryan Durkin explains why traditional SEO reports built around rankings, traffic, and clicks no longer tell the whole story. Those metrics still matter, but buyers are increasingly using ChatGPT, Google AI, Perplexity, Claude, and other answer engines to research businesses before they ever reach a website. The game is moving from winning the click to earning the citation. Bryan breaks down why your website needs to become a reliable source of record, why your real sales knowledge needs to become machine-readable content, and why third-party authority from reviews, publications, podcasts, and trusted websites matters more than simply publishing more pages. He also introduces five areas every business should assign ownership to: Facts: Who owns the accurate information about what you do? Proof: Who captures the evidence behind your claims? Updates: Who communicates new capabilities, locations, or changes? Publishing: Who makes sure that knowledge appears on-site and across relevant third-party platforms? Monitoring: Who knows what AI systems are actually saying about your business? A lot of owners get this wrong because they treat AI visibility as another website project. It isn't. It is a business system involving operations, sales, marketing, authority, content, and accountability. The businesses that build that structure now have a better chance of becoming the source AI engines trust when buyers start asking questions. Bryan expands on the difference between building an AI system and performing random acts of AI here: https://drivewaymarketingpodcast.com/post/ai-business-systems-vs-random-acts (https://drivewaymarketingpodcast.com/post/ai-business-systems-vs-random-acts) Don't miss out on our next episode! Click here (https://drivewaymarketingpodcast.com/home)to stay in the loop For our Spotify Listeners (https://open.spotify.com/show/4dMbEHT74tRISrcbzJAwPf) For our Apple Listeners (https://podcasts.apple.com/us/podcast/driveway-marketing-the-road-to-6-figures-for-home/id1740148560)

2. 

   14 Aug 2026

   Ep 53: Introducing Authority Hub - Stop Making the Founder Carry the Whole Brand

   The conversation focused on a major pivot in the podcast’s direction, shifting from content for home services pros to helping anyone become an authority and harness that status to impact their business, especially with regard to showing up in AI-driven results. One concept discussed was the idea of conducting an "invisible audit," where I encourage you to ask AI about yourself or your business to see what it knows and how you’re represented online. A key theme that emerged was the importance of producing enough authentic content, using your unique voice, and fixing any technical issues that could confuse AI models or lower your trust signals. The discussion explored how AI forms opinions about you with or without your participation and why you don’t want to let it decide your narrative. Several points were raised, including the necessity for local businesses to optimize Google Maps and Business Profiles, the shift away from simple keyword stuffing towards trust and proof, and the importance of authenticity in all forms of content. I also emphasized that you don’t have to be the only one creating content, your team, clients, or even your spouse can help tell your brand’s story. Don’t become the bottleneck in your business; take ownership of your brand’s presence in AI to ensure you show up the way you want to. Don't miss out on our next episode! Click here (https://drivewaymarketingpodcast.com/home)to stay in the loop For our Spotify Listeners (https://open.spotify.com/show/4dMbEHT74tRISrcbzJAwPf) For our Apple Listeners (https://podcasts.apple.com/us/podcast/driveway-marketing-the-road-to-6-figures-for-home/id1740148560)

3. 

   27 Jul 2026

   Ep 52: 10 Lessons I've Learned on the Podcast

   In this episode, I reflect on the journey of the podcast and share the ten most important lessons I've learned from years of conversations with amazing guests. From the power of consistency over creativity, to why most businesses have a follow-up problem rather than a lead problem, and why selling should feel like a helpful diagnosis instead of manipulation, these ten laws are the foundation of building a sustainable, successful business. I talk about the need to systematize referrals, focus on delivering outcomes rather than features, and always consider the customer experience as a core part of your marketing. I also discuss how creating a strong company culture provides a real competitive edge, why owner-dependent businesses aren’t scalable, and the importance of anchoring every marketing decision with financial context. As businesses face a changing landscape, I emphasize that AI should amplify our unique voices, not replace them. Finally, I announce an exciting new chapter: the podcast is now "The Authority Hub Podcast." I’ll be bringing on influential guests and sharing resources like the Leak Report to help you boost your authority and market presence. Thanks for tuning in! Don't miss out on our next episode! Click here (https://drivewaymarketingpodcast.com/home)to stay in the loop For our Spotify Listeners (https://open.spotify.com/show/4dMbEHT74tRISrcbzJAwPf) For our Apple Listeners (https://podcasts.apple.com/us/podcast/driveway-marketing-the-road-to-6-figures-for-home/id1740148560)

Who has been a guest on DriveWay Marketing: The Road to 6 Figures for Home Services Pros

Names identified in recent episode analyses. Showing up to five guests.

• Paul Ghesquiere
• Pat Dillon
• Jon Phillips
• Kenneth "Shark" Kinney
• Paul Maskill

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 21 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

42

Social presence

0

YouTube

0

Engagement

0