Exploring and unpacking the combined sales and marketing motions, tactics and metrics that create results for traditional B2B businesses. Hosted by Steve Whittington and presented by Roadmap Agency.
B2B website not generating leads? Shayne Serediuk breaks down how to turn a digital brochure into a revenue asset without an expensive redesign. Most B2B websites look fine but produce almost nothing. Leadership treats a redesign as a marketing checkbox — new photos, new colors — then wonders why 18 months later the site still hasn't produced a qualified lead. In this conversation, Shane Sarah Duke, Director of Technology at Roadmap, walks through the exact process he uses to diagnose underpe...
7 Oct 2026
3 Offers Every B2B Business Needs to Scale
Steve Whittington breaks down the three offers every B2B manufacturer needs to expand their distribution channel: a recruitment offer, a stocking offer, and an end-customer offer. Miss any one of them, and growth stalls. If you sell through dealers and you're frustrated that your network isn't stocking enough inventory, isn't pushing your product on the floor, or keeps grinding you on price, the problem usually isn't the product. It's that you're asking dealers and end customers to carry all ...
16 Sept 2026
Fixing the Sales and Marketing Silo, with Melchizedek Animalla
B2B marketing accountability starts when leads stop being the finish line — Melchizedek Animalla shares how he rewired HeatMaster's marketing function from a cost center running vanity-metric campaigns into a co-owner of the revenue plan, with a scorecard tied to pipeline and a seat at the revenue table. Mel is the Marketing Manager at HeatMaster, a B2B manufacturer selling outdoor heating solutions through a North American dealer network. He walks host Steve Whittington through the exact sh...
Who has been a guest on Driving Growth: The Go-To-Market Podcast
Names identified in recent episode analyses. Showing up to five guests.
George Leith
Leslie Venetz
Robbie Butchart
Kirko Papajanis
David Koss
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Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 22 / 100
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32
Social presence
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YouTube
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Engagement
32
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