About Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer
ATTENTION all beauty brand owners, employees, entrepreneurs, suppliers, influencers or anyone interested in understanding the true BUSINESS of beauty welcome to Driving the Business: Beauty Brands & Entrepreneurship podcast. We're providing the inside tips, secrets and advice needed to move your brand or idea forward in a complex but lucrative industry. We tackle marketing, sales, manufacturing along with the joys and perils of entrepreneurship.
Ep 40- The 5 Roles Every Growing Beauty Brand Needs
Most beauty founders don't fail because of bad products.
They struggle because they try to do everything themselves for too long.
In the early stages, that hustle is necessary. You're the marketer, the operations manager, the customer service rep, the strategist, and the CEO all at once. But at a certain point, if you want the business to grow, you have to start building leverage.
In Episode 40 of Driving the Business: Beauty Brands & Entrepreneurship, I break down the five roles every growing beauty brand needs to scale without burning out or crippling the business financially.
We talk about how to think about hiring differently, why you should focus on capabilities instead of just people, and the key functions that start unlocking the next level of growth inside your brand.
If you're running a beauty brand that's starting to gain traction and you're feeling stretched in every direction, this episode is for you.
Press play, grab a notebook, and let's get to work.
9 Feb 2026
Ep 039- The Real Cost of Going Retail: A Founder's Guide to Big-Box Expansion
Want your beauty brand in Walmart or Sephora? Here's what you need to know first.
Taking your beauty brand from direct-to-consumer (DTC) into big-box retail sounds like the dream. Target. Sephora. Walmart. National shelves. Bigger visibility. Bigger orders.
But what most founders don't see is how complex, expensive, and risky that leap can actually be.
In this episode of Driving the Business: Beauty Brands & Entrepreneurship, I break down what really happens when a brand moves from DTC into retail, from the two sometimes competing perspectives that show up (the brand founder and the retailer). We talk pricing pressure, margin erosion, supply challenges, inventory risk, and the unspoken expectation that you, the founder, are still responsible for driving demand once you hit the shelves.
If retail expansion is on your vision board, this episode is about preparation, not fear. Knowing the rules before you play the game can save you time, money, and your brand.
Lean in, take notes, and listen before you make the jump.
12 Jan 2026
Ep -38- Get Out of Your Own Way: How Founders Accidentally Stall Growth
Why does your business still feel stuck when you're working nonstop?
What if the problem isn't your team, your market, or your strategy?
What if it's you?
In this episode of Driving the Business: Beauty Brands & Entrepreneurship, I break down one of the most common and uncomfortable growth challenges founders face. Becoming the bottleneck without even realizing it.
We get into the three clear signs that you're slowing your own growth, why control often gets mistaken for quality, and how living in constant reaction mode quietly kills momentum. More importantly, I share a simple, practical framework to help you step out of the way so your business can finally move forward.
If everything still runs through you, your days feel chaotic, and growth feels heavier instead of freer, this episode will hit home.
Like, comment, and subscribe so you don't miss what's coming next. Let's get into it.
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4.9 / 5
27 ratings
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