Hey - I'm Drysen, a content strategist at Made by Things with a deep background in animation and motion graphics. But, video marketing is only a small part of the marketing industry. From email campaigns to digital ads and OOH, there's a ton to learn, and I want to learn it from my marketing peers.
So, I'm determined to have a daily 10-minute conversation to learn everything I can and become a better marketing person, and I'm inviting you to be a fly on the wall to learn alongside me.
Each episode is sponsored by the Made by Things Discovery Workshop—a collaborative workshop where Made by Things designs a custom 'à la carte' style menu of fresh ideas of content and solutions to help you deliver a more robust customer journey and experience.
Learn more at Madebythings.com/discovery.
In this webinar, Drysen Carsten discusses the importance of video marketing for brands, focusing on three essential types of videos that can enhance customer experience and build super fans. He emphasizes the significance of understanding the customer journey, the role of personalization in video content, and the effectiveness of explainer videos. Additionally, he highlights the need for engaging testimonials and the advantages of using animation to communicate brand messages effectively.
16 Oct 2024
Rachel Fishback | Videos for Agriculture
In this conversation, Drysen Carsten speaks with Rachel Fishback from People of Ag about her journey in the agricultural sector, focusing on media marketing and the swine industry. Rachel shares her background in agriculture, her passion for video content creation, and the importance of showcasing the advancements in agriculture. They discuss the evolution of farming, the role of technology, and the caring individuals behind the industry. Rachel also reflects on her startup experience and the challenges and excitement that come with it.
15 Oct 2024
Oli Bridge | The Power of Personalized Videos
In this conversation, Drysen Carsten speaks with Oli Bridge from Bonjoro about the power of personalized video emails in marketing. They discuss Bonjoro's unique approach to customer engagement, the challenges faced with their done-for-you video service, and the importance of personalization in building trust with customers. The conversation highlights the impact of personalized communication on customer relationships and the lessons learned from their marketing efforts.
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