Fun, insightful, and informative conversations with Direct to Consumer Enablers like founders, investors, strategists, marketers, agencies, and CROs on building successful DTC Companies. Hosted by Aashish Ramamurthy, Head Evangelist at https://lifesight.io/
Strategies to lower your ecommerce ads CPA in 2023 with Fraser Cottrell | DTC Drive | Powered by Lifesight
The traditional funnel on Facebook is dead. But, this doesn’t mean you should stop running Facebook ads. You still need to create ads that target familiar customers.
But how do you do that?
Let's deep dive with Fraser Cottrell, co-founder of Fragell Productions. He has been helping DTC health, wellness, and CPG brands scale with ad creative that is made to convert. Generating over $10m a year in extra revenue for some of the world's biggest ecommerce brands like
👉 The Protein Works
👉 Paw Buddy
👉 Solawave
👉 Maelys
👉 Fussy
Takeaways
How should you leverage storytelling frameworks to create and run your ads?
How do you sell your USP in Videos?
Why not everyone is your end ICP?
How to get conversions out of your Image ads?
Does picking creators from another geography matter to your target audience?
What are the best practices to convert your video ads?
This podcast is powered by Lifesight (https://www.lifesight.io/?utm_source=dtcdrive&utm_medium=spotify&utm_campaign=dtcdrive).
20 Jun 2023
How to Use Pinterest for eCommerce in 2023 & beyond feat Robin Dimond , CEO & Founder of Fifth & Cor | DTC Drive
Pinterest is a visual search engine. Imagine a combination of Instagram and Google where visual narratives and ‘the right term’ searchability work together to help businesses showcase their products to the target audience. Ecommerce stores with business accounts can leverage the benefits of Pinterest marketing. This is because these accounts are equipped with specialized Pinterest marketing tools that promote searchability by the target audience. However, many Ecommerce businesses are yet to extrapolate the benefits of this platform and choose to forgo the benefits of focused Pinterest marketing strategies.
Let's deep dive into "How to Use Pinterest for eCommerce in 2023 & Beyond " with Robin Dimond (https://www.linkedin.com/in/robin-dimond/), CEO & Founder of Fifth & Cor.
This podcast is powered by Lifesight (https://www.lifesight.io/?utm_source=dtcdrive&utm_medium=spotify&utm_campaign=dtcdrive).
Robin Dimond is the CEO and Founder of Fifth & Cor, a marketing & innovation company. Dimond brings over 18 years of marketing experience that has led to a successful team and client success stories over the years. Passionate about the human experience, Dimond strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart).
Dimond strives to not only transform brands but also communities. She sits on four school boards, participates in various charities, and finds opportunities to empower the next generation through technology and marketing advancement. Dimond is also involved in the technological advancement in South Florida and is a member of the Female Founder Collective where she finds opportunities to uplift other women-owned businesses.
Why is Pinterest a vital acquisition channel for e-commerce brands?
Why is Pinterest’s voice search feature important for eCommerce brands?
What kind of content works well on Pinterest?
How do you go viral on Pinterest?
How do you grow followers on Pinterest?
How should e-commerce brand look at marketing in the new age?
How do you get top on Pinterest Feed?
What's the genesis of Fifth & Cor agency?
About DTC Drive
Your hub on DTC Ecommerce growth stories & entrepreneurs. you'll learn how to build thriving DTC ecommerce business leveraging modern tech, marketing and more. Inspire from other DTC eCommerce leaders and experts. We’re going to be talking everything direct to consumer can expect the best top content from industry leaders.
Join the community, and subscribe to the channel - https://dtcdrive.com/podcast (https://dtcdrive.com/podcast)
9 Jun 2023
How to use SMS Marketing to Engage Customers & Bring in More Ecommerce Sales feat Iveta from Hustler Marketing
SMS marketing is a simple yet effective marketing channel. While for email marketing, the average open rate hovers around 28-33% this number goes up to 99% for text messages. Not just that, customers read a staggering 97% of texts within 15 minutes of receiving them. Naturally, SMS marketing has enabled brands around the world to generate growth while keeping marketing spending in check.
Let's dive into "How to use SMS Marketing to Engage Customers & Bring in More Ecommerce Sales" with Iveta Makedonska from Hustler Marketing.
This podcast is powered by Lifesight (https://www.lifesight.io/?utm_source=dtcdrive&utm_medium=spotify&utm_campaign=dtcdrive).
About her
Out-of-the-box thinker, innovator, and strategist with five years of experience from managing retention marketing for over 20 e-commerce businesses to developing branch-new services in an agency.
Passionate about SMS, She took on the mission to break the stigma around SMS and reveal what SMS is capable of. After years of developing the service and leading customers from 0 to 40X within 12 months, she has helped over 40 E-commerce owners grow with the power of SMS.
Takeaways
How to build a good SMS list for your e-commerce store?
How to crack SMS marketing post iOS16?
Your learnings & strategies on case studies of SMS marketing in your portfolio
What brands miss out when they do SMS marketing?
How do you keep your SMS subscribers warm as they move along the customer journey? ( First purchase -> Repeat -> Loyal -> VIP )
(https://www.linkedin.com/in/aashishramamurthy/)
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