DTC Journey is a smart-casual business podcast that delivers actionable insights and powerful perspectives from incredible thought leaders running some of the world’s favourite DTC brands. This podcast is for both brands just starting out with e-commerce who want to learn what works well online and for digitally mature brands who want to scale their online presence.
Created by leading Shopify Plus agency Radiant.
Rick Agraval - From High Returns to High Profits: Strategies for Reducing Fashion Returns
In this episode of DTC Journey, Rick Agraval, the former founder of Meat Box and current Head of E-commerce at I Love Ugly, shares insights on scaling an online meat business, transitioning to the fashion industry, and leveraging data to drive profitability and reduce returns.
5 Jul 2023
Natalie Tobias - From Bedroom Brand to Global Phenomenon: Hoodrich's Ascendance to Streetwear Stardom
In this episode of DTC Journey, Natalie Tobias discusses how Hoodrich UK adapted to the pandemic and Brexit, strengthened brand identity through a brand awareness day, and tackled fraud.
21 Jun 2023
Mirte Paap - Going Global but Staying Local: How to Master International Expansion
In this episode of DTC Journey, Mirte Paap discusses her experiences leading teams at New Era Cap and Gymshark, and how she created the fastest-growing international market at the latter.
24 Apr 2023
Victoria Coffey - From Pints to Patrons: How Northern Monk Mastered Beer Memberships
In this episode, Victoria Coffey, Head of E-Commerce at Northern Monk, discusses how her and the team have grown the company to have over 50,000 customers across the UK without any paid marketing.
Victoria discusses the power of Northern Monk's memberships in building a loyal and passionate community of customers.
Go to dtcjourney.com for more about our e-commerce podcast.
17 Apr 2023
Adison Clark - Cultivating a Community: Building a Brand with Meaning
In this episode, Adison Clark, Co-Founder of the fashion brand P&CO discusses taking his brand from a "knapkin idea" in Birmingham, to a 7-figure brand selling globally.
Adison describes how telling authentic stories allowed him to build a brand with a community of 400,000 people, and scale without relying on paid media.
Connect with Adison on Twitter @adisonclark.
Go to dtcjourney.com for more about our e-commerce podcast.
23 Jul 2022
Jennifer Christie - Upgrading Your Ecom Customer Experience with Enhanced Shipping
Jennifer Christie joins us to discuss her role as Partnership Lead at what3words, the groundbreaking mapping tool that splits the planet into 3 metre squares.
In this episode, we cover:
Why street addresses as we know them are not optimised for today's world
How ecommerce merchants can save time and money with shipping
Where shipping comes into the customer experience
Last mile efficiency
Why sustainable brands need to consider their shipping policy
How disabled customers experience shipping
You can connect with Jennifer on Linkedin https://www.linkedin.com/in/christiejennifer/
Go to dtcjourney.com for more about our ecommerce podcast
8 Mar 2022
Michael Lorenzos - Guide to Strategic DTC Growth (with Fewer Dashboards)
Michael Lorenzos joins us to discuss his role as Head of Ecommerce Growth at Bleach London, the trend-setting DIY hair colour brand with a cult reputation in the UK.
In this episode, we cover:
How joining a growth agency was the perfect “shortcut” to becoming an effective ecommerce lead
What it takes to launch a well-loved brand in a new, more competitive market
How Bleach London uses interest-based targeting instead of outdated demographic personas
When more dashboards doesn’t equal more insights
Why you should treat ecommerce growth like an investment portfolio
How Michael cut Bleach London’s CPA by 20% with a single new tool getcensus.com/customer-stories/bleach-london (https://www.getcensus.com/customer-stories/bleach-london)
You can connect with Michael on Twitter @michaellorenzos and Linkedin linkedin.com/in/michaellorenzos/ (https://www.linkedin.com/in/michaellorenzos/)
Go to dtcjourney.com for more about our ecommerce podcast.
11 Jan 2022
Noel Mack - How Gymshark Disrupts DTC Marketing
Noel Mack is the Chief Brand Officer for Gymshark, the best-in-class fitness apparel brand known for its disruptive online marketing, fiercely loyal customers, and game-changing DTC growth strategies.
In this episode, we talk about:
What DTC brands can learn from Lil Nas X, Adele, and how the music industry approaches marketing
How Gymshark finds new markets through interest, not demographics
Why Noel Mack searches “Gymshark” on Twitter first thing every morning
The Gymshark’s Social Disruption team’s greatest hits, such as changing their branding to “Homeshark” during lockdown, and their Black Friday prank getting celebrities to wish “Jim Shark” a happy birthday on Cameo
How Gymshark partnered with Shopify Plus to overcome their 2015 Black Friday outage and become one of the most anticipated shopping events of the year
Connect with Noel Mack on Twitter @NoelMack.
Go to dtcjourney.com for more about our ecommerce podcast.
2 Nov 2021
Colin McIntosh - Redefining the market category for bed sheets
Colin McIntosh is the Founder and CEO at Sheets & Giggles.
Sheets & Giggles is a Denver-based sustainable brand bringing absurdly soft eucalyptus bedding directly to customers. They were featured on Good Morning America early this year and were awarded "Best Overall Sheets” by Good Housekeeping in March 2021.
We talk about:
Crowdfunding tactics that helped him found and grow the business
How to keep customer care and customer experience a priority
How he showcases that sustainability matters at Sheets and Giggles
His advice for driving long term growth for DTC brands
2 Nov 2021
Nelli Jeloudar - Side hustle to E-Commerce success in kids fashion
Nelli Jeloudar is the Founder of Bundleboon, a curated shopping service focusing on kid’s wear. Bundleboon has grown leaps and bounds in the four years since its founding and is now a breakout brand in the DTC apparel space.
We talk about:
The advantages of bootstrapping over taking investment to scale quickly
How to create recurring customers
Operations and customer experience
The most important metrics to track in the early years of business growth
How to effectively collect and use customer data
2 Nov 2021
Roz Brabner - The playbook for growing a mid sized E-Commerce business
Roz Brabner is the Head of E-commerce at Pai Skincare.
Roz is responsible for growing DTC revenue for Pai, as well as bringing the brand story to life through digital channels, and aligning the company’s offering with their customer’s values.
Before moving to Pai Skincare, Roz held several roles in the corporate world, giving her a unique approach to growing founder-led e-commerce brands.
We talk about:
The transition from being a small E-Commerce business to a medium-sized one
What success in e-commerce looks like
How she builds the brand building at Pai Skincare
Live shopping events and their impact
Sustainability within a competitive market
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