Bi-weekly interview with experts on doing business in the US. Leverage Dutch American cultural differences for competitive advantage and team synergies.
When Sifra Geytenbeek's first daughter was born, she sewed a cover for the second hand bouncy chair she just bought. A few years and lots of seat covers later, she is a rock star in the world of entrepreneurs and the CEO of Ukje, whose mission is to create happy families - today and for generations to come. Enjoying a challenge, she expanded Ukje to the US market. And a challenge it was! When Sifra started her American Adventure, she did not think there were cultural differences to pay ...
22 Mar 2023
Powerful ways to fuel your US growth
When expanding to the USA, working with a local partner can be one of the most powerful ways to fuel your growth engine. But did you know that the American partner’s definition of a successful collaboration often differs from a European partner’s expectations? The foundation of a strong partnership is built on a shared vision of success! But where to start in the search for a US partner? Sophie Boutelegier shares what makes a European American collaboration successful. Sophi...
1 Mar 2023
Crucial steps to get your US visa approved
Ready to scale up and set up a US business? There are a lot of factors to consider when sending an employee to live in the US. A vital yet often-overlooked consideration is the US visa application: when to apply and what visa has the best chance of approval? EU citizens planning to live and work in the US can’t just move and work in the US; the US government requires them and their company to meet certain criteria, which aren’t always easy to prove. The type of visa a company appl...
13 Nov 2022
Secrets to a successful Dutch American cooperation
Ever wondered what Americans really think of doing business with the Dutch? What they think is different (if not weird!) about doing business in the Netherlands? Or for my American audience, do you want to know the secret to doing business with the Dutch? What are the "do's and don'ts" of doing business in the Netherlands? Listen to my conversation with Nancy Grossman, an American entrepreneur who has lived in the Netherlands for 29 years. Nancy shares her observations of an American living i...
19 Oct 2022
Why you need a lawyer for ALL US transactions
Why you should use a lawyer for all US transactions Remember the lady who sued McDonald’s and got millions of dollars? She spilled hot coffee on herself and got rich – or so we think. Lawyer Carl van der Zandt tells us the real story behind this headline- grabbing court case and explains the differences between the Dutch and American legal systems. Carl is a Dutch lawyer who practices law in New York. He has helped countless European scale ups establish their US entity and do business t...
20 Sept 2022
Avoiding costly mistakes when branding your website and product internationally
How long will the average user stay on a web page before leaving? Not very long. Why do they leave? Because the value proposition is unclear and users do not immediately find what they need. How do you keep the attention of a potential customer to your website? One way is to tailor the contents and lay out to the local audience, and not just translate your website into the local language. The objective of visiting a website varies per country, as does the way buying decisions are made. ...
7 Sept 2022
Critical Success Factors for your US business location!
What you will learn: How to find the state with the most advantageous tax and other incentives for your businessWhat other factors to consider when deciding where in the US to locate your businessHow to identify your drivers for success and use them to determine your locationIdentify cultural differences per state (this is still a podcast about cultural differences!)The roles of labor unions which are different per stateThat the accounting rules differ per stateYou don't have to go to t...
13 Jul 2022
What makes a Dutch venture in the US successful?
Most entrepreneurs are aware of the cultural differences between the US and the Netherlands - but how do these cultural differences affect business? Most entrepreneurs find out when their potential customers or investors stop paying attention 5 minutes into your presentation, or when American new hires leave the company sooner than expected. Just some small differences in communication that have a huge impact……… In this episode of The Dutch American Connection podcast, I have a conversation w...
28 Jun 2022
The ROI of preparation - your don't know what you don't know
When starting something new, you don't know what you don't know. You don't know which questions to ask and how to prepare. Foleon's VP of Sales Douglas van Oijen learned from experience what the ROI of preparation is. Douglas shares his lessons learned from managing and doing business with Americans, and how preparation would have helped him hit the ground running those first few months when everything was new. In 2018, Douglas and his family moved from the Netherlands to New York...
15 Jun 2022
Differences in Diversity
As a country of immigrants with a long history of racial tensions, it can be said that DEI - Diversity, Equity and Inclusion - policies in the US have come a long way compared to the Netherlands. Director of DEI Paula Robinson takes a deep dive into what DEI is, why it is important and how it can be turned into a competitive advantage. Discover what the Dutch can and must learn from American DEI policies! Check us out on LinkedIn Sign up at DutchAmericanConnection.com to receive this podcast ...
2 Jun 2022
Three things NOT to talk about with your American counterpart
Americans generally place a lot of value on getting to know their business partners. But what should you NOT talk about, outside of the office? Here are 3 things NOT to talk about with your American business partner. The first two may be obvious, but they have some interesting aspects to them.... Check us out on LinkedIn Sign up at DutchAmericanConnection.com to receive this podcast in your inbox
25 Apr 2022
Practische tips voor Nederlandse ondernemers in de VS
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11 Apr 2022
Why and What of Intercultural Communication
A lot of businesses expanding internationally are aware of cultural differences, and how these differences can have a some kind of impact on doing business abroad. But what are these differences? And why do they matter? In this episode, I will delve into what cultural differences are and why you should pay attention to them to be successful and profitable when expanding to the US. I will explain the major differences Dutch companies should be aware of, provide solutions and what you should p...
29 Mar 2022
Speaking is not the same as communicating
Have you ever been in a situation where your American business partner, team mate or employee doesn’t respond the way you expected them to respond? Or perhaps they never get back to you? All of this leaves you wondering what you may have said, written or done to annoy or possibly offend them? In this inaugural episode of The Dutch American Connection podcast, I interview Suzanne Vine, an American English teacher who graduated from Harvard University. Suzanne spent 5 years in Amsterdam and sha...
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