E-Coffee with Experts

About E-Coffee with Experts

Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

Publisher

Digital Web Solutions

Category

business

Language

en

Explicit

No

First episode

28 Dec 2023

Latest episode

6 Oct 2026

Latest episodes

437 episodes in the feed.

1. 

   6 Oct 2026

   Sam Gibb: How Brands Can Earn Positive Mentions in AI Search

   What does it really take for a brand to become visible in AI-generated answers? In this episode of E-Coffee with Experts, Sam Gibb, Head of Digital Marketing at ICAAL, shares how SEO fundamentals continue to shape visibility across Google, ChatGPT, Gemini and other AI platforms. Sam explains why useful content, strong brand signals, reviews, case studies and unique insights still matter—and how brands can improve their chances of being cited positively in AI search. He also discusses how ICAAL approaches SEO and PPC as connected parts of one customer journey, why competitor analysis is becoming more accessible through AI, and why digital marketing reporting needs to move beyond rankings, clicks and sessions. You’ll learn how to diagnose gaps in AI visibility, build content that adds something valuable to the conversation, connect marketing activity to business outcomes, and prepare for a more complex search landscape. Watch the full conversation with Sam Gibb for a practical perspective on SEO, AI visibility, AEO, GEO and modern digital marketing strategy. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:44: Introduction 01:44 - 03:11: Sam Gibb’s journey into SEO and digital marketing 03:11 - 05:01: Building compounding SEO growth 05:01 - 07:13: SEO, AEO, GEO and AI discovery 07:13 - 08:25: Sam’s favourite AI platforms 08:25 - 10:33: Connecting SEO and PPC around customer demand 10:33. - 14:58: Diagnosing gaps in AI visibility 14:58 - 17:23: Client success story: building AI visibility with SEO fundamentals 17:23 - 20:29: Using AI for competitor analysis 20:29 - 22:23: The future of digital marketing measurement 22:23 - 23:41: Closing thoughts Connect with Sam Gibb https://www.linkedin.com/in/sam-g-67a279199 internetconsultancy.pro FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

2. 

   5 Oct 2026

   Davis Bauman: How to Make Every Website Page a Better First Impression

   Davis Bauman, Director of Digital Experience at Noble Studios, joins E-Coffee with Experts to talk about what websites need to do as AI tools take on more of the early research. When visitors arrive with basic questions already answered, Davis says the site has to make the brand’s purpose, point of difference, and “why” easy to understand. It also needs to give people a useful next step. Davis explains why every page should be treated as a possible first impression, including blog articles that need to educate visitors and help them move toward a relevant action. He shares how SEO teams can look beyond raw traffic and rankings, build website dashboards around each site’s purpose, and use engagement signals when conversions are difficult to attribute. The conversation also covers integrated project discovery, where teams agree on goals and measures before the work begins. Davis discusses using AI to find efficiencies and generate options while keeping people responsible for critical thinking and creative direction. He warns that asking AI to define a brand from the start can make the result look like everyone else’s. For SEO leaders, his advice is to start with the people coming to the site: what they need, what they expect to find, and how the website serves the business. Watch the full episode for a practical conversation about UX, SEO, brand, measurement, and AI. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:42: Introduction 01:42 - 02:37: Leadership and trust 02:37 - 04:42: Aligning teams during discovery 04:42 - 07:49: Measuring website health beyond traffic 07:49 - 11:46: Engagement in destination marketing 11:46 - 17:17: AI search and the role of brand 17:17 - 21:28: Treating every page as a landing page 21:28 - 23:58: Building a website-specific dashboard 23:58 - 32:02: Using AI without losing brand identity 32:02 - 34:08: Advice for SEO directors 34:08 - 36:10: Closing thoughts Connect with Davis Bauman https://www.linkedin.com/in/davis-bauman https://noblestudios.com/ FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

3. 

   1 Oct 2026

   Devon Vocke: The Four Cs Behind Repeat AI Recommendations

   Devon Vocke, Co-Founder at Evoke Strategy, joins E-Coffee with Experts to talk about full-funnel digital PR, SEO, and how brands are discovered through AI search. Drawing on Evoke’s AI visibility research, Devon explains why a brand’s presence can change with the model, wording, buyer intent, geography, and context. He shares four factors behind durable visibility: clarity, consistency, credibility, and coverage, and explains why repeated appearances across relevant buyer questions tell more than a single visibility score. The conversation looks at how a company’s website makes claims while third-party coverage can corroborate them, why traditional SEO remains foundational, and how backlinks and unlinked mentions can contribute to authority and context. Devon also discusses turning proprietary research into conversations and distribution, measuring conversions and pipeline when clicks decline, and using self-reported attribution alongside other imperfect signals. For marketing teams planning their next steps, his advice is to get out of the boardroom, listen to how buyers describe their needs, benchmark those questions, build evidence, and connect visibility to business impact. Watch the full episode for a practical discussion of digital PR, AI discovery, and the measures marketers can use when traffic no longer tells the whole story. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:13: Introduction 01:13 - 03:42: Career path across agency, tech, and e-commerce 03:42 - 05:55: Why PR and digital marketing work better together 05:55 - 07:11: Scaling Evoke and letting specialists lead 07:11 - 08:47: Rebrand, authority, and AI discovery 08:47 - 11:47: Why AI visibility changes by prompt and context 11:47 - 14:05: The four Cs of durable AI visibility 14:05 - 16:21: Where traditional SEO still matters 16:21 - 18:45: Website claims and third-party corroboration 18:45 - 20:07: Backlinks, unlinked mentions, and authority 20:07 - 22:51: Turning original research into conversations 22:51 - 24:55: Keeping a consistent brand narrative 24:55 - 27:01: Measuring visibility when clicks decline 27:01 - 27:59: Listen to buyers and benchmark their questions 27:59 - 28:56: What Devon and Evoke are working on next 28:56 - 29:43: Closing thoughts Connect with Devon Vocke https://www.linkedin.com/in/devonvocke/ https://evokestrategy.com/ FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Who has been a guest on E-Coffee with Experts

Names identified in recent episode analyses. Showing up to five guests.

• Kavi Kardos
• Laura Dew
• Margit Streifeneder
• Mark Eller
• Milosz Kreasinski

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

68,302

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 75 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

88

Social presence

91

YouTube

76

Engagement

32

Contact E-Coffee with Experts

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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