E-Coffee with Experts
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Podcast Overview
<p>Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!</p>
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🇺🇲
Publishing Since
12/28/2023
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Recent Episodes
April 28, 2026
Mac Frederick: How This Founder Converts YouTube Views Into Clients
<p><span style="color: rgb(13, 13, 13);">In this episode, Mac Frederick, Founder of Momentum Digital and Momentum 360, breaks down how he scaled multiple marketing businesses using YouTube content, SEO strategy, partnerships, and omnichannel visibility instead of traditional outbound sales tactics.</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">Mac shares how agency owners can build authority through personal branding, why YouTube remains one of the most underused client acquisition channels, and what small businesses misunderstand about lead generation services. He also explains how his team structures services across SEO, content creation, paid media, and local marketing, and why culture fit matters more than technical skills in the AI era.</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">You’ll also learn:</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">- Why inbound SEO leads outperform paid acquisition</span></p><p><span style="color: rgb(13, 13, 13);">- How agencies should think about niching vs scaling services</span></p><p><span style="color: rgb(13, 13, 13);">- The difference between short-form and long-form content audiences</span></p><p><span style="color: rgb(13, 13, 13);">- How to build a repeatable agency sales engine</span></p><p><span style="color: rgb(13, 13, 13);">- Why personal brand visibility is becoming essential for marketers</span></p><p><span style="color: rgb(13, 13, 13);">- What agency hiring will look like in the next 12 months</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">If you're a founder, marketing leader, or agency owner looking to grow a predictable pipeline without relying entirely on ads, this episode is packed with practical strategy.</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">In this episode, we discuss:</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">00:00 – 01:45: Using YouTube As A Business Development Channel</span></p><p><span style="color: rgb(13, 13, 13);">01:45 – 03:30: Why Screen Recording Content Still Performs Well</span></p><p><span style="color: rgb(13, 13, 13);">03:30 – 05:10: Omnipresence Strategy Across Marketing Platforms</span></p><p><span style="color: rgb(13, 13, 13);">05:10 – 06:50: LinkedIn Content That Actually Drives Engagement</span></p><p><span style="color: rgb(13, 13, 13);">06:50 – 08:35: Practicing What Agencies Sell To Clients</span></p><p><span style="color: rgb(13, 13, 13);">08:35 – 11:05: Building Momentum Digital And Momentum 360</span></p><p><span style="color: rgb(13, 13, 13);">11:05 – 13:00: Structuring Partnerships Inside Agencies</span></p><p><span style="color: rgb(13, 13, 13);">13:00 – 14:45: Niching Down vs Offering Multiple Services</span></p><p><span style="color: rgb(13, 13, 13);">14:45 – 16:40: What Small Businesses Get Wrong About Lead Generation</span></p><p><span style="color: rgb(13, 13, 13);">16:40 – 18:25: Land And Expand: Growing Client Relationships</span></p><p><span style="color: rgb(13, 13, 13);">18:25 – 20:10: Why Personal Branding Matters More Than Ever</span></p><p><span style="color: rgb(13, 13, 13);">20:10 – 22:00: Networking Events vs Content Creation ROI</span></p><p><span style="color: rgb(13, 13, 13);">22:00 – 23:50: Building A Predictable Agency Sales Engine</span></p><p><span style="color: rgb(13, 13, 13);">23:50 – 25:15: Hiring For Culture In The AI Era</span></p><p><span style="color: rgb(13, 13, 13);">25:15 – 26:50: Productizing Services And Creating New Revenue Streams</span></p><p><span style="color: rgb(13, 13, 13);">26:50 – 28:36: Lessons From Running Multiple Businesses At Once</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> Connect with Mac Frederick</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> https://www.linkedin.com/in/macfrederick/</span></p><p><span style="color: rgb(13, 13, 13);"> https://www.needmomentum.com/</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> FOLLOW US</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">Website: https://www.digitalwebsolutions.com/</span></p><p><span style="color: rgb(13, 13, 13);">Facebook: https://www.facebook.com/digiwebsol</span></p><p><span style="color: rgb(13, 13, 13);">Instagram: https://www.instagram.com/dws_global</span></p><p><span style="color: rgb(13, 13, 13);">LinkedIn: https://www.linkedin.com/company/digital-web-solutions./</span></p>
April 28, 2026
Patrick Dillon: How AI Visibility Became The New Growth Channel
<p><span style="color: rgb(13, 13, 13);">In this episode of E-Coffee with Experts, Patrick Dillon, Founder & CEO at WISE Digital Partners, explains how search visibility is shifting from traditional rankings to AI-driven discovery, and why businesses must rethink attribution, content strategy, and channel investment in 2026.</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">Patrick shares how his agency generated more leads from ChatGPT than Google for the first time, why AI-originated deals were 85% larger on average, and what professional service firms must do now to stay discoverable across LLM platforms.</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">He also breaks down how GEO (Generative Engine Optimization) is reshaping content production, why Google Ads ROI is declining in several industries, and how recurring revenue models create long-term stability for agencies and service businesses.</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">If you're a founder, CMO, SEO leader, or digital marketing strategist navigating the shift from rankings to revenue attribution, this conversation is essential.</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">In this episode, we discuss:</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">00:00 – 01:30: Introduction </span></p><p><span style="color: rgb(13, 13, 13);">01:30 – 03:20: From Diversification to Ideal Client Focus</span></p><p><span style="color: rgb(13, 13, 13);">03:20 – 05:05: Ownership Strategy and Scaling Through Partnerships</span></p><p><span style="color: rgb(13, 13, 13);">05:05 – 07:10: Risk Management Lessons From Multiple Exits</span></p><p><span style="color: rgb(13, 13, 13);">07:10 – 09:00: Measuring SEO Performance Beyond Rankings</span></p><p><span style="color: rgb(13, 13, 13);">09:00 – 11:15: AI Search Overtaking Traditional SEO Leads</span></p><p><span style="color: rgb(13, 13, 13);">11:15 – 13:20: GEO Strategy for Professional Service Firms</span></p><p><span style="color: rgb(13, 13, 13);">13:20 – 15:05: Content That Converts in the AI Era</span></p><p><span style="color: rgb(13, 13, 13);">15:05 – 16:40: Attribution Challenges in AI-Assisted Journeys</span></p><p><span style="color: rgb(13, 13, 13);">16:40 – 18:15: Most Overvalued Marketing Channels in 2026</span></p><p><span style="color: rgb(13, 13, 13);">18:15 – 19:30: Managing Marketing Risk Across Channels</span></p><p><span style="color: rgb(13, 13, 13);">19:30 – 20:30: Advice for Founders: Build Recurring Revenue</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> Connect with Patrick Dillon</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> https://www.linkedin.com/in/patrickjdillon/</span></p><p><span style="color: rgb(13, 13, 13);"> https://www.wisedigitalpartners.com/</span></p><p><br></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> FOLLOW US</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">Website: https://www.digitalwebsolutions.com/</span></p><p><span style="color: rgb(13, 13, 13);">Facebook: https://www.facebook.com/digiwebsol</span></p><p><span style="color: rgb(13, 13, 13);">Instagram: https://www.instagram.com/dws_global</span></p><p><span style="color: rgb(13, 13, 13);">LinkedIn: https://www.linkedin.com/company/digital-web-solutions./</span></p>
April 24, 2026
Mady Lanni: How Manychat Builds Authority Using Brand Mentions
<p><span style="color: rgb(13, 13, 13);">In this episode of E-Coffee with Experts, we sit down with Mady Lanni, Head of PR at Manychat, to talk about how PR is changing in the world of SEO, AI search, and creator-driven marketing.</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">Mady shares how her team connects digital PR with keyword strategy, why brand mentions are starting to matter more than backlinks, and how creator communities are shaping brand visibility faster than traditional media ever could.</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">We also dive into how reactive PR works today, how AI is helping behind the scenes without replacing the human touch, and why smart marketers are starting to measure conversations and brand impact instead of just traffic.</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">If you're a founder, marketer, SEO professional, or digital PR specialist trying to stay ahead of where search is going next, this episode is packed with practical ideas you can start using right away.</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">In this episode, we cover:</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">– How digital PR and SEO work together today</span></p><p><span style="color: rgb(13, 13, 13);">– Brand mentions vs backlinks in AI search</span></p><p><span style="color: rgb(13, 13, 13);">– Why creators influence brand authority more than media</span></p><p><span style="color: rgb(13, 13, 13);">– How reactive PR wins coverage faster</span></p><p><span style="color: rgb(13, 13, 13);">– Why traffic is no longer the main success metric</span></p><p><span style="color: rgb(13, 13, 13);">– How AI supports modern PR workflows</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">In this episode, we discuss:</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">00:00 - 01:05: Introduction to Mady Lanni and Manychat</span></p><p><span style="color: rgb(13, 13, 13);">01:05 - 02:40: From FBI Dream to PR Career</span></p><p><span style="color: rgb(13, 13, 13);">02:40 - 04:15: Building PR at Manychat From Scratch</span></p><p><span style="color: rgb(13, 13, 13);">04:15 - 05:50: How PR Teams Work With SEO Teams</span></p><p><span style="color: rgb(13, 13, 13);">05:50 - 06:45: Planning Campaign Themes Across Marketing</span></p><p><span style="color: rgb(13, 13, 13);">06:45 - 08:10: Why Creator Communities Matter in PR</span></p><p><span style="color: rgb(13, 13, 13);">08:10 - 10:05: Brand Mentions vs Backlinks Explained</span></p><p><span style="color: rgb(13, 13, 13);">10:05 - 12:45: How Reactive PR Gets Media Coverage</span></p><p><span style="color: rgb(13, 13, 13);">12:45 - 13:50: Example Using TikTok News in PR</span></p><p><span style="color: rgb(13, 13, 13);">13:50 - 15:10: How Campaign Ideas Are Created</span></p><p><span style="color: rgb(13, 13, 13);">15:10 - 16:05: Think Headlines First for Campaigns</span></p><p><span style="color: rgb(13, 13, 13);">16:05 - 17:35: Why Traffic Is Not the Main Metric</span></p><p><span style="color: rgb(13, 13, 13);">17:35 - 20:40: Using AI Tools in PR Workflows</span></p><p><span style="color: rgb(13, 13, 13);">20:40 - 22:05: Advice for Young Marketers</span></p><p><span style="color: rgb(13, 13, 13);">22:05 - 24:10: Rapid Fire Questions With Mady</span></p><p><span style="color: rgb(13, 13, 13);">24:10 - 25:06: Final Thoughts</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> Connect with Mady Lanni</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> https://www.linkedin.com/in/madysonlanni/</span></p><p><span style="color: rgb(13, 13, 13);"> https://manychat.com/</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);"> FOLLOW US</span></p><p><br></p><p><span style="color: rgb(13, 13, 13);">Website: https://www.digitalwebsolutions.com/</span></p><p><span style="color: rgb(13, 13, 13);">Facebook: https://www.facebook.com/digiwebsol</span></p><p><span style="color: rgb(13, 13, 13);">Instagram: https://www.instagram.com/dws_global</span></p><p><span style="color: rgb(13, 13, 13);">LinkedIn: https://www.linkedin.com/company/digital-web-solutions./</span></p>
304 total episodes available
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- What is E-Coffee with Experts?
<p>Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!</p> - How often does this podcast release new episodes?
This podcast updates inactive.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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