E-Commerce ist unsexy - hier gibt es Handwerk, statt Motivationsmantras
E-Commerce ist unsexy
Claim This Podcastby Nadine Huss
9 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇩🇪
Podcast Overview
E-Commerce ist unsexy - hier gibt es Handwerk, statt Motivationsmantras
Language
🇩🇪
Publishing Since
11/10/2025
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Recent Episodes
May 26, 2026
Marke, Deonym oder Hidden Champion?
May 18, 2026
Agentic Commerce: Oh weh! Die KI shoppt!
Kaufen bald KI-Agenten für uns ein? Agentic Commerce gilt gerade als die nächste große Revolution im E-Commerce. Doch wie viel davon ist echte Zukunft – und wie viel nur der nächste Tech-Hype? In dieser Folge sprechen wir darüber, warum autonome KI-Einkaufsagenten im B2B wahrscheinlich deutlich sinnvoller sind als im klassischen Onlinehandel, weshalb Menschen weiterhin emotional und irrational einkaufen werden und welche rechtlichen Probleme schon die Amazon Dash Button gezeigt haben. Außerdem geht es um Datenqualität, Plattformmacht, Verbraucherschutz und die Frage: Kauft in Zukunft wirklich die KI für uns ein – oder überschätzen wir die Entwicklung gerade massiv?
February 19, 2026
Tatort Temu: Plattformen machen den stationären Einzelhandel kaputt!
Temu ist nicht der Serienmörder. Kunden sind es schon gar nicht! Austauschbarkeit ist es. Wenn nur der Preis zählt, war dein Mehrwert keiner und du bist schlicht irrelevant.
9 total episodes available
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