E-Commerce Speaks - with ROI Hunter features interviews with e-commerce professionals about their companies and their roles there. We get into the challenges they face, along with their industry outlook and advice.
For any business owner, large or small, this podcast contains key insights into how top retailer leaders plan their campaigns, measure their progress, and optimise for success.
Present and Future Retail Strategy - with Hitesh Malhotra
In this episode of E-Commerce Speaks, we speak with Hitesh Malhotra, Head of Marketing for the brand 6thStreet, which is part of Apparel Group. The episode covers his day to day work for the retailer, the importance of identifying what matters to different generations of customers, and why collaboration between departments is a must.
We also discuss:
How affiliate and partner marketing are a massive part of retail marketing strategy in the Gulf Cooperation Council (GCC) region.
The growth vs sustainability mindset, and how it applies to different 10-15 year tech cycles (dot com era, e-commerce, AI)
“Getting your hands dirty” when in a senior role to ensure you understand how your team operates
…and more!
10 Jun 2024
The 8 Dimensions of E-Commerce - with Sabir Semerkant
In this episode of E-Commerce Speaks, we talk with Sabir Semerkant, E-commerce advisor, lecturer and author. Sabir’s 8 Dimension Method for e-commerce success has helped to generate over $1 Billion in sales, and in this episode we get into all the nitty gritty details about making it work for you.
We also discuss:
Sabir’s Rapid 2x program for hands-on e-commerce advice
Sabir’s beginnings as an Internet consultant for Jim Cramer and Tommy Hilfiger
The importance of storytelling in marketing
…and more!
28 Feb 2024
The Importance of Collaboration - with Josh Little
In this episode of E-Commerce Speaks, we talk with Josh Little, Head of Social for Incubeta. We get into a discussion of the benefits of collaboration, whether it be multiple teams working on one campaign, or several departments putting together an overall strategy.
We also discuss:
- Proving value with Advantage+ Shopping and Performance Max
- Using data to create more complex campaigns
- Advice for e-commerce retailers today
…and more!
12 Jan 2024
Data is the New Gold - with Mike Pruchnicki
In this episode of E-Commerce Speaks, we talk with Mike Pruchnicki, former Performance Marketing Lead at The Razor Group, and previously, Head of Paid Social at eObuwie (now called Modivo). Our discussion ranges from the challenges of managing numerous ad accounts for numerous storefronts, through how Mike helped to scale monthly spend from five to seven figures.
We also discuss:
The importance of cleaning up your data
CAPI and the iOS14 update
Advice for e-commerce retailers today
12 Jan 2024
Social Media Evolution - with Gianni Casagrande
In this episode of E-Commerce Speaks, we talk with Gianni Casagrande, Managing Director of the digital agency FUTCOM Group, about how social media has evolved for e-commerce over the past five years, as well as his work with multiple major e-commerce retailers, including the Frasers Group, Moda in Pelle, Police and more.
We also discuss:
The industry’s shift toward a profitability focus, and how retailers can optimize their feed and more
How Meta’s algorithm might promote something unexpected from your inventory
Advice for e-commerce retailers today
12 Jan 2024
Efficiency is Key - with Andy Culligan
In this episode of E-Commerce Speaks, we talk with Andy Culligan, fractional CMO for a number of companies, and founder of AndyCulligan.com
We discuss what’s involved in being a fractional CMO, and the trend toward fractional C-level positions that has emerged over the past few years.
Discussions also include:
Why a mid-market-level tool may serve your e-commerce company better than an enterprise-level tool
How being a LinkedIn influencer can help your personal brand
Focusing on efficiency and sustaining the right ratio of Customer Lifetime Value to Customer Acquisition Cost
15 Nov 2023
Profitability vs. Growth - with Karel Schindler
In the first episode of E-Commerce Speaks, we talk with Karel Schindler, Founder & CEO of ROI Hunter, about when e-commerce companies should focus on profitability and when they should focus on growth.
We also talk about how e-commerce retailers can work to adapt to a new mindset, as well as how they can improve the efficiency of their campaigns regardless of if they are profitability-minded or growth-minded.
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