Podcast o chińskim e-commerce. Przestrzeń dla eksporterów, importerów marketerów, szefów produktów i wszystkich zainteresowanych sprzedażą przez internet w Chinach. W podkaście rozmawiamy o biznesie w Chinach, oczekiwaniach klientów, komunikacji, platformach social media i e-commerce, o różnicach kulturowych, historiach trudności i przepisach na sukces polskich produktów w Państwie Środka.
E-commerce w Chinach
Claim This Podcastby Malgorzata Kisza
9 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇵🇱
Podcast Overview
Podcast o chińskim e-commerce. Przestrzeń dla eksporterów, importerów marketerów, szefów produktów i wszystkich zainteresowanych sprzedażą przez internet w Chinach. W podkaście rozmawiamy o biznesie w Chinach, oczekiwaniach klientów, komunikacji, platformach social media i e-commerce, o różnicach kulturowych, historiach trudności i przepisach na sukces polskich produktów w Państwie Środka.
Language
🇵🇱
Publishing Since
7/16/2021
1 verified contact email on file for E-commerce w Chinach
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Recent Episodes
April 18, 2022
#9 Episode with Eva Halasz part 2
Source fresh ideas this spring with the latest episode of E-Commerce in China podcast. In the second part with Eva Halasz we discuss:<br /><br />Chinese sports brand from international failure to glorious come back<br /><br />No man’s land trend and how to leverage it in the marketing<br /><br />Chinese brands abroad, how they succeed and what to learn from them<br /><br />Performance of Polish and Eastern European brands in China when compare to Western ones<br /><br />Latest marketing strategies<br /><br />Whether to work with #bigdata or small data<br /><br />How to distribute your communication budget<br /><br />Contact Eva at <a href="https://www.linkedin.com/in/eva-halasz-0b9a801/" rel="noopener">https://www.linkedin.com/in/eva-halasz-0b9a801/</a>
February 27, 2022
#8 Episode with Eva Halasz, part 1, on Branding in China
The episode features Eva Halasz, international grade marketing expert and academic professor. We discuss how to create a successful brand in China including both methodology frameworks and practical examples. Case studies include:<br /><br />5 international brands that made it to China how they did it. From lingierie, thru clothing, products for babies, fast food, hospitality<br /><br />4 Chinese brands who won over foreign competitors and how they achieved it<br /><br />1 Chinese brand that rocked abroad<br /><br />How parental fear for baby’s cognitive abilities converted into success of nappies<br /><br />Understanding of Chinese cuisines as a success factor for fast food category<br /><br />Customer research à la start-up and how it paid off<br /><br />When customers washed vegetables in the washing machine and how a brand accommodated to it<br /><br />Recipe for China<br /><br />Critical aspects to cover to create a successful brand<br /><br />How to break rulesto make it in China<br /><br />New notion of Made in China<br /><br />Contact to Eva <a href="https://www.linkedin.com/in/eva-halasz-0b9a801/" rel="noopener">https://www.linkedin.com/in/eva-halasz-0b9a801/</a>
January 8, 2022
#7 Episode with Carlos Ma on social media marketing in 2022
This is first ever New Year special of E-commerce in China podcast. In the first episode in English we tap into the expertise of Carlos Ma.<br /><br />Carlos has a native perspective of both Western and Chinese marketing and generously shares it in the episode. Carlos used to work on acquisition of customers thru social media and video platforms and has a strategic perspective of what is happening in the space in the long run and how to work in the Chinese social media space in a sustainable manner.<br /><br />And always wanted to know but never dared to ask? Carlos explains the concept of Chinese people picking a foreign name.<br /><br />We also talked about:<br /><br />Social media<br /><br />How Carlos Ma’s mum uses TikTok?<br /><br />Is there a platform to bet on in the long term???<br /><br />Why your Twitter strategy will not match Weibo<br /><br />How to avoid ineffective investments in social campaigns in China<br /><br />Differences to expect between western platform and Chinese “””equivalent”””<br /><br />Toolkit how to:<br /><br />Apply mobile first principle<br /><br />Craft selection of channels depending on your business<br /><br />Demand data good for your reports vs data good for your revenue<br /><br />Apply corporate/global technology in the Chinese context<br /><br />Leverage China relevant evergreens<br /><br />Websites, emails, sms, wechat, phone calls in the China context<br /><br />2022 Outlook, this time big outlook section including<br /><br />Mega themes<br /><br />Marketing trends<br /><br />Features from Chinese context to be watched for in the Western platforms<br /><br />How Carlos would spend 2022 marketing budget
9 total episodes available
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Frequently asked questions
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- What is E-commerce w Chinach?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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