Kate Barrett is the founder of eFocus Marketing (https://www.e-focusmarketing.com) – a specialist email marketing agency based in London providing consultancy, management and training services to companies around the world. Welcome to my brand-new podcast ‘E-telligence’!
E-telligence 026 - E-telligence Masterclass – Code Breaker! Overcome coding issues and create render-perfect emails – Gyula Németh
It’s our pleasure to be joined by Gyula Németh co-founder at Chamaileon and EDMdesigner, for this week’s episode.
Today’s topic is one for all the diehard email geeks out there! We’re going into the coding of your emails today and some of the issues you may encounter when creating your campaigns and ensuring they render correctly in all email clients.
It’s absolutely critical you make sure that your emails are built correctly so that they are able to do their job and engage your audience. This covers everything from making sure that they display on mobile devices in a different way from your desktop or webmail version so that they are easy to interact with in all instances, for example, through to ensuring that the code you use is read and followed by the different mailbox providers you’re sending to.
Join Gyula & Kate as they talk all things email code and rendering:
The differences between email clients and rendering engines
Your code and what different providers support
Considerations for Outlook (desktop) – the bain of an email marketers life!
What you need to be aware of when importing that code into your ESP
15 Jul 2020
E-telligence 025 - E-telligence Masterclass - Move from batch & blast to eCommerce email automation heaven - Chloe Thomas
Hi and welcome to another episode of E-telligence.
Today my fabulous guest, Chloë Thomas from eCommerce MasterPlan, and I are talking about how to make the move from batch and blast to automation heaven specifically for retailers (although of course, its always great to learn from other industry’s so if you’re listening in, stay tuned and there’ll be lots of tips and tricks you can pick up too!)
The days of batch and blast, sending the same thing to everyone are dwindling, and if you want to stay ahead of your competitors and stand out in the inbox, you have to use that knowledge to deliver messaging that’s relevant to them in that moment.
Right message, sent to the right person, at the right time.
Automated campaigns will be some of the highest performing campaigns in your strategy and by meeting the needs of your customers and prospects in the RIGHT way, you’ll reap the rewards.
Join Chloe and I in this episode and discover…
Why it is so important, for retailers in particular, to consider their automated campaign strategy alongside their regular manual campaigns
Examples of automated campaigns you need to implement for your ecommerce business initially
Time saving tips to help you create automated campaigns faster
How to find the right platform(s) to support your needs
1 Jul 2020
E-telligence 024 - E-telligence Masterclass: How AMP can transform interactions with subscribers - April Mullen
Welcome to another episode of E-telligence.
Today we’re bringing you a really interesting episode all about AMP and creating interactive email.
It’s my pleasure to be joined by April Mullen to talk about the practical application of AMP into our strategies and how it can help transform the interactions we have with subscribers.
In episode 10 of this podcast, we spoke to Jay Oram from Action Rocket about Interactive email design and he gave some fantastic tips and code to start really digging in to that for your business in our show notes (you can find that at https://e-focusmarketing.com/podcast/episode10/) and we mentioned AMP briefly, but In today’s episode we talk more about the promise of AMP (and interactive email) and what this means for marketers.
AMP is the acronym for Accelerated Mobile Pages, a mobile-friendly framework for website developing. The AMP project is pretty new; announced by Google in 2015 the first AMP pages appeared in February 2016. And now it’s available in email! Having started as a Google project, its now opensource and we’re seeing other mailbox providers picking it up – including Microsoft and Yahoo!
The whole point of AMP is to change the static to the dynamic – to provide a mini website experience right there within your inbox; in theory making it easier, faster, more intuitive for subscribers to take an action and engage with your messaging.
For example, instead of receiving email notifications when someone is mentioned in a Google Docs comment, they can just see an up-to-date comment thread right within Gmail. They can then simply reply or resolve a comment without ever leaving Gmail or the email itself. Many companies like Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus, have already started to use dynamic email “to make their emails more actionable and relevant.”
And that’s ultimately what we are aiming for. Ease of action and specific to that 1 person. Sending the right message, to the right person, at the right time (through the right channel of course).
Join April and I to discover…
The possibilities and opportunities using AMP brings
How AMP for email will change the role of email marketer
The challenges we foresee for AMP
Potential use cases for AMP and a real life example
How you can get started
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