Earn It is a podcast about ambitious entrepreneurship and the power of PR geared toward small business owners, aspiring founders, and PR and marketing professionals. If you’re running your own business, thinking about starting one, or just curious about what it actually takes, this podcast is for you!
Hosted by Jennifer Adler McLaughlin, 20-year PR pro and founder of lifestyle and luxury PR firm, Adler Public Relations, Earn It is a space for sharing inspirational stories about why entrepreneurs take the leap, challenges they’ve overcome and what they’ve learned along the way. Each episode features candid conversations with small business owners, industry thought leaders, media, and influencers who’ve navigated obstacles and put in the hard work to achieve their dreams.
Whether you're just starting out, scaling your business or looking for ways to level up your PR and marketing game, Earn It delivers the practical tips and actionable insights you need to succeed.
Why listen? Because in an era of glorified entrepreneurship, shortcuts and overnight success illusions, this podcast pulls back the curtain on real world stories of perseverance and earned success.
Tacos, Tequila and Tenacity with Roque Jimenez, Co-Founder of Cien Agaves and Backbar Hospitality
In this episode, Jen sits down with Roque Jimenez, co-founder and owner of Backbar Hospitality, the locally-owned restaurant group behind Cien Agaves Tacos & Tequila, Ghost Ranch in Tempe and Nello’s in Ahwatukee. Roque shares how he discovered his passion for hospitality, opened the original Cien Agaves in Old Town Scottsdale in 2007 and ultimately grew his portfolio to include three distinctly different Valley restaurant concepts. Roque also opens up about surviving the recession by get...
11 Aug 2026
How to Put Yourself Out There and Say Yes Before You Are Ready with Mrs. Arizona, Lexy Romano
What does it take to build a career in the spotlight and continue reinventing yourself along the way? In this episode of Earn It, Jennifer sits down with Emmy-nominated TV host, singer, content creator and newly crowned Mrs. Arizona 2026, Lexy Romano, to discuss her unconventional career journey and the power of putting yourself out there. From performing on cruise ships (where she met her husband) to hosting television shows, creating content for brands and preparing to compete for the Mrs. ...
21 Jul 2026
A Full Circle Journey From Club Kid to CEO with Ivan Gilreath of Boys & Girls Clubs of Greater Scottsdale
In this episode of Earn It, Ivan Gilreath, President and CEO of Boys & Girls Clubs of Greater Scottsdale, joins the show to discuss his remarkable full circle journey from Boys Club member in Omaha, Nebraska, to leading one of Arizona's most impactful nonprofit organizations. After spending more than 25 years in corporate America, Ivan made the life-changing decision to return to the organization that helped shape his own childhood. Today, he leads Boys & Girls Clubs of Greater Scotts...
28 Apr 2026
Designing a Brand with Heart and Trusting the Journey – The Story Behind LOVEDOG with Laurie Stephens
In this inspiring episode of Earn It, Laurie Stephens shares her journey from a challenging childhood in foster care to founding LOVEDOG, a luxury dog accessories brand with a meaningful mission at its core. Built at the intersection of style and social impact, LOVEDOG supports local dog rescues while empowering the women behind them. Laurie opens up about how she turned her lifelong love for dogs and her personal experiences into a purpose-driven business, the realities of starting and growi...
7 Apr 2026
Seasons of Your Career, Earning Your Reputation and Why You Are Worthy of Publicity with Nicole Myden, Account Director of Adler PR
This episode is a special one because the guest is not only an incredibly talented and well-respected publicist, but she’s the newest member of the Adler PR team, Nicole Myden. It felt only fitting to have Nicole on the podcast because she brings such a unique and well-rounded perspective to the industry. She’s seen PR from every angle —agency life, in-house roles, and building her own business from the ground up. Nicole started her career in Los Angeles, working in entertainment PR and...
24 Feb 2026
Differentiating Your Business Through Technology and Surprising Oral Health Facts with Dr. Kris Alpers, Founder of Alpers Dentistry
In this episode of Earn It, Jennifer interviews Dr. Kristopher Alpers, founder of Alpers Family and Cosmetic Dentistry and Adler PR client, to explore what it takes to build and scale a premier dental practice rooted in innovation, trust, and leadership. Recognized as one of Arizona’s Best Doctors, Dr. Alpers has built a Scottsdale-based practice that blends cutting-edge technology with a deeply personalized, patient-first approach. From comprehensive 3D imaging and early-detection diagnostic...
3 Feb 2026
Making Your Passion Your Purpose with Kirk McClure, Founder of Stadium Classic and Construction Industry Exec.
Season 2 of Earn It kicks off with a conversation that perfectly captures what this show is all about: building success through hard work, relationships and giving back to the local community. In this episode, Jen is joined by longtime Adler PR client and friend, Kirk McClure, a construction industry leader at JE Dunn Construction and founder of two golf-focused ventures – Stadium Classic and 3Ten. Kirk shares his path into the construction industry, how he carved out a niche in new business ...
30 Dec 2025
Creating Timeless Restaurant Concepts and Commitment to Quality with Adam Strecker, CEO of Hi Noon Hospitality
In this Season 1 finale of Earn It, Jen is joined by Adler PR client, Adam Strecker, CEO and founding partner of Hi Noon Hospitality, the locally-owned restaurant group behind Valley favorites Buck & Rider, Ingo’s Tasty Food, and its newest concept, Pinyon Coastal Mediterranean. Born and raised in New Orleans, Adam’s passion for food started early and was shaped by his love of fishing, cooking, and hospitality. After joining the military to pay for college, he earned a degree in Hospitali...
4 Nov 2025
A Long Career in Radio and Quality of Life with "Joey Boy" Rodriguez, Host of The Morning Mess on LIVE 101.5
"Joey Boy" Rodriguez, host of The Morning Mess radio show on LIVE 101.5 Phoenix, joins the show for a fun episode about his long career in local radio. Joey was born in Philly, grew up in S. CA and then relocated to Phoenix which he has called home for many years. He has worked in radio for a long time, getting his start at Power 106 in Los Angeles, working at Q104.7 in Ventura (close to my hometown) before moving to Phoenix in 2002 and ultimately joining Live 101.5 in 2013. The Morning...
30 Sept 2025
Growing a Successful Practice and Experiential Brand with Scottsdale's Premier Plastic Surgeon, Dr. Gawley
Dr. Bryan Gawley, one of Phoenix and Scottsdale’s premier plastic surgeons, joins the show today as the first Adler PR client guest on Earn It. Dr. Gawley is the founder of both MD Plastic Surgery in Scottsdale and MDSkin Lounge, a med spa with locations in Arcadia, N. Scottsdale and Park City, Utah. He specializes in cosmetic and reconstructive surgery of the breast, body, and face and combines his extensive training and state-of-the-art technology to provide his patients with personalized c...
16 Sept 2025
Lessons in Early Adoption and AI Innovation with Dallas McLaughlin, Digital Marketing Leader
It was only a matter of time before I had my husband as a guest on the show and today’s the day! Dallas McLaughlin is a digital marketing leader and the founder of Dallas McLaughlin Digital Marketing. With more than 12 years of experience in full-service advertising agencies, Dallas has worked with businesses and marketing teams across a variety of industries, including travel, hospitality, e-commerce, retail, finance and nonprofits. There, he was responsible for hiring and managing tea...
2 Sept 2025
Top Financial Tips for Starting and Running a Business with Chris Fallon of Numbers Matter
This episode mixes it up a bit to talk about one of the most important aspects of starting and running a business – finances. Chris Fallon, the founder of Phoenix-based accounting firm, Numbers Matter, and my CPA, joins the show to discuss all the ins and outs of business budgeting, bookkeeping, accounting, payroll, taxes, retirement planning and more. As someone who majored in English and is definitely more right-brained, accounting is not my strong suit and initially was one of the most dau...
19 Aug 2025
BTS of Live TV, Storytelling and Never Giving Up with Darrell J. Cunningham, Host of Your Life Arizona
Have you ever wondered what it's like to be on live TV? Darrell J. Cunningham shares a behind-the-scenes look at what goes into hosting and producing local lifestyle show, Your Life Arizona. Darrell is an accomplished reporter, producer, and content creator and one of the most motivated, energetic, determined and personable people you’ll ever meet. He was born and raised in Pensacola, Florida and is a first generation college student. He earned a bachelor of science degree in communications f...
12 Aug 2025
How to Become a Full-Time Influencer with McKenna Wesley, aka The Bubbly Blonde
McKenna Wesley is the creator behind The Bubbly Blonde, a fashion, lifestyle, beauty, and travel platform that has grown to more than 1.6 million followers across Instagram, TikTok, LTK, and Pinterest. She’s been a professional model since she was six weeks old and was previously signed with LA Models and New York Model Management. Her early start in the fashion world gave her a strong foundation that later led to the creation of The Bubbly Blonde in 2014. Now a full-time lifestyle influencer...
5 Aug 2025
One Day or Day One? The Origin Story of Adler PR and This Podcast
What does it really take to build a business from scratch and what makes earned success so much sweeter? In this premiere solo episode of Earn It, host Jennifer Adler McLaughlin, founder of Adler Public Relations and seasoned PR strategist, shares the personal story behind launching her award-winning firm, the leap from advertising agency life to entrepreneurship, and how she got where she is today through grit, resilience, and perserverance. This episode sets the stage for what's to come: ca...
5 Aug 2025
From Single Mom to Agency Leader – Leaning In with Melanie McBride Oliver
In this compelling first guest episode of "Earn It," we delve into the remarkable journey of Melanie McBride Oliver, a respected female leader in the PR and advertising industry. Melanie launched her career in unusual fashion after a divorce and returning to college as a single mom of four. With a degree in communications from the University of Utah, Melanie excelled in public relations at agencies in Salt Lake City. Her love for sunshine and the outdoors drew her to Scottsdale, Arizona...
5 Aug 2025
Building an Online Magazine Empire with Cynthia Sassi of Fabulous Media Group
Cynthia Sassi is not only an entrepreneur, but a member of the media and an influencer in her own right. She has been a force in online publishing for more than a decade, working with some of the nation’s most respected brands and publications along the way. She's an authority on the subjects of online publishing, social media, digital marketing, web design, and entrepreneurship. The President and Founder of online magazine Fabulous Arizona (and its parent company Fabulous Media Group), Cynth...
3 Aug 2025
Welcome to Earn It Hosted by Jennifer Adler McLaughlin
Welcome to Earn It, a podcast about ambitious entrepreneurship and the power of PR, geared toward small business owners, aspiring founders, and PR and marketing professionals. If you’re running your own business, thinking about starting one, or just curious about what it actually takes, this podcast is for you! Hosted by Jennifer Adler McLaughlin, 20-year PR pro and founder of lifestyle and luxury PR firm, Adler Public Relations, Earn It is a space for sharing inspirational stories about why ...
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