
Earned First
Claim This Podcastby Arun Sudhaman
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Podcast Overview
<p>Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.</p>
Language
🇺🇲
Publishing Since
5/29/2025
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Recent Episodes

July 1, 2026
Cannes: Chris Foster on creative shifts, earned momentum and acquisition lessons
<p>Earned First's Cannes podcast series concludes with Omnicom PR CEO Chris Foster, who joins Arun Sudhaman for a wide-ranging conversation about creativity, culture, CCOs and consolidation. </p><p>Foster reflects on what he sees as a shift in creativity toward influence, and what that means for earned media in an AI-driven landscape. He also examines the growing prominence of CCOs at Cannes, the relationship between geopolitics and market access, and what the best creative work of the week tells us. </p><p>Seven months into the creation of the new Omnicom PR, he also opens up about the lessons of integration, on communication, culture and what it takes to make a network feel like more than the sum of its parts.</p>

July 1, 2026
Cannes: Burson's Craig Buchholz on the PR Grand Prix, the CCO's rise and more
<p>Craig Buchholz, US CEO of Burson, joins Earned First at Cannes Lions 2026 the day after the agency's Kit Kat Heist campaign won the PR Lions Grand Prix. He discusses what made it work: a crisis reframed as cultural opportunity, bravery as a prerequisite for award-winning ideas, and the "culture up" philosophy that sits at the heart of Burson's earned-first approach. </p><p>The conversation also covered the CCO's evolving role in the C-suite: from brand protector to enterprise growth advisor, and the degree to which that elevation turns on individual relationships as much as institutional structure. Buchholz, a former CCO at both General Motors and Procter & Gamble, also addresses what it takes to keep a seat at the table once it's secured, the growing presence of investors and private equity at Cannes, and what it signals about where the communications industry is heading.</p>

June 30, 2026
Cannes: WE's Nitin Mantri on community, crisis and counsel
<p>Recorded at Cannes Lions 2026, WE Communications Asia-Pacific president Nitin Mantri discusses how brands such as Adidas and ITC have built genuine community participation rather than advertising-driven attention, and why measuring community value means tracking behaviour change and outcomes rather than campaign activity. </p><p>He also addresses why startups in India are especially crisis-prone, the uneven influence of the CCO role relative to other markets, and the pressure on comms fees despite rising demand for senior counsel. The conversation closes with a regional view across India, China, Singapore, Australia and Malaysia, and the geopolitical headwinds facing Brand India.</p>
34 total episodes available
Recent guests on Earned First
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Richard Edelman
Guest
Barby Siegel
Guest
Thomas Bunn
Guest
Emma Smith
Guest
Nitin Mantri
Guest
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Frequently asked questions
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- What is Earned First?
<p>Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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