Earned Media Podcast

About Earned Media Podcast

Eric Schwartzman interviews earned media marketing and digital public relations leaders. Visit the show blog at https://www.ericschwartzman.com/blog/

Publisher

Eric Schwartzman

Category

business · business · technology

Language

en

Explicit

No

First episode

8 Sept 2022

Latest episode

23 Jul 2024

Latest episodes

12 episodes in the feed.

1. 

   23 Jul 2024

   News SEO for Publishers with Barry Adams

   Host interviews SEO consultant Barry Adams about mastering news SEO for publishers, navigating Google's ecosystem, and adapting to AI's impact.

2. 

   28 Jun 2024

   Ecommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies

   Ecommerce SEO consultant Aleyda Solis interviews with host [Host Name] to share game-changing strategies for navigating Google's AI Overviews and optimizing product visibility.

3. 

   28 May 2024

   Google Algorithm Secrets with Mike King

   Earned Media Podcast host interviews Mike King, CEO of iPullRank, revealing Google algorithm secrets and AI's impact on SEO strategy.

4. 

   27 Apr 2024

   Lily Ray on Google’s Generative-AI Web Spam Problem

   Host [Host Name] interviews Lily Ray, SEO expert, about Google's generative AI spam problem and its impact on search.

5. 

   3 Feb 2023

   Top Google Ads Agency CEO on the Impact of AI on PPC

   Host Eric Schwartzman interviews Google Ads expert Kasim Aslam, CEO of Solutions 8, about AI's impact on PPC advertising and driving conversions.

6. 

   2 Jan 2023

   2023 Affiliate Marketing Roadmap from Anna Gita

   Host interviews Anna Gita, CEO of MaxWeb, to outline a 2023 affiliate marketing roadmap for brands, explaining how affiliate programs work and how to hire affiliate marketers.

7. 

   27 Dec 2022

   Winery Marketing Case Study

   Marketing expert Eric Schwartzman interviews Jennifer and Ross Halleck about Halleck Vineyard's digital transformation, revealing how content marketing and SEO drive sales over social media.

8. 

   10 Dec 2022

   SEO for News Sites and Headlines with ESPN.com SEO Director Louisa Frahm

   Host [Host Name] interviews ESPN.com SEO Director Louisa Frahm about optimizing news headlines and proving SEO's value to journalists.

9. 

   18 Nov 2022

   Ex-Google Search Quality Team Member Fili Wiese Opens Technical SEO Kimono

   Host Ben Shapiro interviews former Google Search Engineer Fili Wiese about technical SEO strategies for ecommerce, crawl budget, and backlink authority.

10. 

    8 Oct 2022

    Outsourcing Content Marketing with Laura Smous (Verblio Review)

    Host Jason Joseph interviews Verblio VP of Product Marketing Laura Smous about outsourcing content marketing and Verblio's service.

11. 

    23 Sept 2022

    Content Marketing at Scale with Enricko Lukman at ContentGrow

    How do you create content that your prspective buyers and Google will find useful and rank accordingly in SERPs? As the expert in your field, one way is to draft creative content marketing that entertains, engages and educates your readers. But what if you're too busy building your company, and you don;t have the budget to fire a digital content marketing agency? The second-best option is to find other experts in your field, who are not competitors, to write the content for you. Freelance writers offer the expertise and skill to create editorial content that engages readers to stay on your website. Challenge of finding freelance writers The idea of finding people with proven writing ability with expertise in your business sounds appealing. The question looms: How do you find these people? Of course, you always can find people who write, bring them aboard your staff, and teach them the expertise. But that takes time and resources as you add staff with salaries and benefits. Freelance writers serve as another option as they often specialize by field or region, and you only pay for what they produce. Many also carry the benefit of having established a following among those interested in your business. You also must convince freelance writers that you are looking for reputable editorial content, not the SEO-generating content marketing that many companies offer. Freelance writers work off their reputations. They won't want to damage that by producing sales content. How do you find these writers? Do you scour trade publications? Search reputable media sites? Throw an ad out on a job board such as Upwork? All are possibilities, but likely to be hit and miss. And who can afford to miss? Novel approach of ContentGrow Recently, I had the good fortune to discover a startup that connects companies with freelance writers all over the globe. I invited ContentGrow CEO Enricko Lukman to share some insights on a podcast. ContentGrow features some 2,500 freelance journalists and writers, many based in East Asia and the United States, and has about 100 clients. Enricko and co-founder Leighton Cosseboom founded ContentGrow in 2015 after recognizing the difficulty companies had in connecting with qualified freelancers. As freelance writers themselves, Enricko and Leighton initially worked within their network of freelance writers to create connections with their clients. As the company began to scale, they found the company's manual operation needed to automate to offer clients the best matches. They also find the need to continually grow their writer database as new clients demand new expertise. As an example, Enricko noted they recently had to search for freelance journalists working in South Africa. Enricko was able to confirm my suspicion that companies that hired writers without expertise in their field ended up getting regurgitated material that only echoed the top writers in the field, rather than generating new content that adds to the conversation in the field. This type of content does not fool Google, nor does it engage interested customers. It's no longer enough to publish good content. If you want to rank in slots 1 through 4 in a competitive market, you have to publish outstanding content to execute an effective growth marketing strategy. Power of owned media marketing If Enricko and I have piqued your interest in learning how owned media can generate more leads and sales for your business, consider enrolling in my Owned Media Pivot Program. In 12 weeks, we'll analyze and optimize your website,

12. 

    8 Sept 2022

    Overcoming Content Marketing Agency Challenges with Writer Access CEO Byron White

    If you're in the content marketing agency business and you've never heard of the Writer Access content marketing marketplace, this episode will help you generate more revenue for yourself and your clients. This is an exclusive interview with Writer Access CEO Byron White, who built an online marketplace that connects content marketers with freelance writers. It has star ratings, recommendations, writer portfolios and an escrow service for holding and releasing funds. Plus, they vet all their writers. In this episode, we talk about overcoming the two biggest challengers DTC and B2B content marketing agencies face. If you're a content marketing specialist, this conversation will be familiar and useful. If you're looking for a content marketing agency near me, this will make you a smarter buyer of content marketing services. Content Marketing Agency Challenges The Primary Challenge of Content Marketing: The initial hurdle in content marketing often revolves around the quest for proficient writers who can facilitate the expansion of a top-tier content marketing strategy. This strategy aims not just to compete but to dominate rivals by churning out substantial volumes of original content that embodies the essence of thought leadership.Entity & LSI Keywords: Content marketing, elite-level, content operation, thought leadership, original content, outranking competitors. The Significance of Subject Matter Expertise in Content Creation: My second most prominent challenge in the realm of content marketing is sourcing writers who possess, or are willing to cultivate, the subject matter expertise necessary to craft informed, valuable content. This content serves the purpose of advancing the existing repository of online knowledge rather than merely reiterating common knowledge.Entity & LSI Keywords: Subject matter expertise, content creation, valuable content, online knowledge, thought leadership. Retaining Visitors on Web Pages: Attracting visitors to a web page is a complex endeavor. However, once they land on our platform, we face the daunting task of retaining their attention within mere seconds. In scenarios where users, especially those employing browsers like Chrome, exit our webpage within the initial 10 seconds, it sends a signal to Google that our content did not fulfill their search intent.Entity & LSI Keywords: Web page, visitor retention, Chrome browser, Google search results, search intent, user engagement. The Crucial Link Between Ranking and Search Intent: Mere ranking on search engine results is insufficient. The pivotal factor is our ability to align with and cater to the search intent of users. If we fail in this endeavor, maintaining our ranking becomes increasingly challenging as Google continuously assesses the relevance and satisfaction of user queries.Entity & LSI Keywords: Ranking, search intent, user queries, relevance, satisfaction, search results. There’s nothing worse than going to a webpage and finding a bunch of useless B2B keyword stuffed content that’s been cribbed together from top ranking pages. So we can’t use articles about Stuff We All Know (S.W.A.K.). We’re looking to bring readers a unique point of view, not more of the same. Bring readers a unique point of view. It’s okay to be funny. But don’t be cliche. Be original, be informed and be gone. In this podcast, you'll hear how content marketing consultants and agencies are scaling their written deliverables with Writer Access. And I also shared a case study that resulted in 225 percent revenue growth through an innovative ecommerce marketing program I led for a lifestyle brand.

Who has been a guest on Earned Media Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Barry Adams
• Aleyda Solis
• Mike King
• Lily Ray
• Kasim Aslam

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

9 ratings