About Easy Being Green? Lessons in sustainable business
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose?
This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
S2 Ep8: How businesses can give back in a truly authentic way that drives real impact, with Westen MacIntosh
Today’s conversation is a super useful guide for ecommerce businesses who want to give back in an authentic and impactful way. Westen MacIntosh, CMO at social impact platform Virtue, talks us through:
The challenges Virtue is addressing
How to go about engaging your audience with a chosen cause
The “hidden” benefits of giving back in this way
The businesses or industries that are becoming most engaged with giving back
www.virtueimpact.com
easybeinggreenpodcast.com
30 Jun 2023
S2 Ep7: The benefits of regenerative farming with Scott Gooding
Today's chat is with Scott Gooding, nutritionist, exercise coach, author and the founder of The Good Farm Shop (https://thegoodfarmshop.com/). We covered what regenerative farming is and how it can positively impact our precious ecosystem and climate crisis, what the barriers are to its uptake from both a business and a consumer point of view, how extreme crises, like the pandemic, have impacted our values and the way we work, the impacts of media sensationalism and catastrophising on action and division of society, and much more. A real variety of topics.
The Good Farm Shop: thegoodfarmshop.com (https://thegoodfarmshop.com/)
How to green the world's deserts and reverse climate change | Allan Savory (https://youtu.be/vpTHi7O66pI)
Transcript at easybeinggreenpodcast.com (https://easybeinggreenpodcast.com/).
16 Jun 2023
S2 Ep6: Purpose-led Angel Investing with Olivia Sibony
Today's conversation is with Olivia Sibony who, among many other things as we will find out!, is the Head of Impact and Growth at Angel Investment Network (https://www.angelinvestmentnetwork.co.uk/) about what happens when the world of impact and sustainability collides with the world of investing and finance, and how best to align profit with purpose.
If you are an entrepreneur, a startup founder or simply someone with an idea for a sustainable business, this is an episode you can't miss as when it comes to connecting with Angel Investors, Liv really is an expert and she shared so many practical pieces of advice in this conversation.
Find Angel Investment Network at www.angelinvestmentnetwork.co.uk (https://www.angelinvestmentnetwork.co.uk/).
Episode transcript is at easybeinggreenpodcast.com (https://easybeinggreenpodcast.com/).
Connect with Charli at @theeasybeinggreenpodcast (https://www.instagram.com/theeasybeinggreenpodcast/) or hello@easybeinggreenpodcast.com (https://podcasters.spotify.com/pod/dashboard/episode/hello@easybeinggreenpodcast.com).
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