Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck.
If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today.
Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel.
Because business growth doesn't have to be complicated.
It gets to be easy and fun.
In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free.
How One Collaboration Can Replace 30 Days of Content
In this episode, Lise explains how entrepreneurs can use collaborations as a powerful alternative to social media for visibility, sharing insights from her experience with 45 collaborations in the past year. She breaks down the difference between visibility and discoverability, while providing a strategic framework for leveraging collaborative opportunities.
Key topics covered:
• The distinction between visibility (intentional outreach) and discoverability (search-based)
• How one collaboration can replace 30 days of social media content
• Essential steps for choosing the right collaboration opportunities
• Creating an effective funnel strategy for collaboration-based leads
Resource mentioned: The $1K Lab membership program at hustleandgroove.com/the1klab (https://hustleandgroove.com/the1klab)
20 Jan 2026
The Daily Cashflow Question You Should Be Asking Every Morning
In this episode, Lise breaks down the essential daily question every entrepreneur needs to ask themselves to achieve consistent cash flow in their business. She shares her data-driven approach as a manifesting generator and explains why implementing systems is crucial for sustainable income.
Key topics covered:
The three-part daily question: growing, nurturing, and selling to your audience
Simple strategies for audience growth through Facebook ads and collaborations
How to combine nurturing and selling through consistent email marketing
The importance of having an aligned monthly promotion plan
Resource mentioned: The $1K Lab membership program at hustleandgroove.com/the1klab (https://hustleandgroove.com/the1klab)
15 Jan 2026
Why Social Media Isn't a Business Model
Social media is a nurturing platform, best treated as a side dish to your main business model.
Focus on long-form content platforms like YouTube, podcasts, or blogs for sustainable growth and cash flow, rather than relying solely on social media which can be shut down at any time.
✨ Want help and support in growing your email list and making daily sales? Come join us inside The $1K Lab (https://hustleandgroove.com/the1klab).
Contact Easy Does It with Lise Cartwright
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