Susie White dives into the stories of food and beverage start-ups, innovators and entrepreneurs from around Australia, to find out how their innovative products are shaking things up in the food industry.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
35. The 3 Reasons Why Food Entrepreneurs Are Succeeding
In this Season 2. wrap-up episode, I share the 3 reasons why and how Food Entrepreneurs, especially those from Small and Medium Sized Businesses, are succeeding in an unprecedented way versus traditional Big Food companies.
Over the last 7 years, the most innovative and high growth products are actually coming from Food Entrepreneurs in start-up and scale-up businesses. These products account for less that 3% of sales in the market but are driving more than 30% of category growth. Some industry insiders are predicting that this is a precursor for the demise of traditional mainstream brands altogether.
These 3 factors for success are evident in the food businesses featured in our Season 2. episodes, as they demonstrate;
Product & Brand Authenticity
Consumer Closeness
Product Discovery
A huge thank you to all our Season 2. podcast guests for sharing their inspiring business stories and expertise with us, and to our long-term sponsor of the Eat Drink Innovate podcast, the Food Innovation Centre at Monash. Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au (https://www.foodinnovationcentre.com.au/)
You can learn more about and connect with Susie at Eat.Drink.Innovate via:
https://eatdrinkinnovate.com.au (https://eatdrinkinnovate.com.au/)
https://www.instagram.com/susie.eat.drink.innovate/ (https://www.instagram.com/susie.eat.drink.innovate/)
https://www.linkedin.com/in/susie-white-4ba47a34/ (https://www.linkedin.com/in/susie-white-4ba47a34/)
Do you want to learn more about how you could develop new products to drive growth in your food and beverage business? Try reading Susie’s Amazon best-selling book,
“Innovation Feast; Create new product ideas to feed your hungry business”.
It’s available to purchase online at Amazon, Book Depository, Booktopia and via the website link below:
https://eatdrinkinnovate.com.au/innovation-feast/ (https://eatdrinkinnovate.com.au/innovation-feast/)
Thanks for listening and join me next time to eat, drink and innovate.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
23 Mar 2020
34. Richard, Dan & Oscar, Young Henrys
Richard Adamson, Oscar McMahon and Dan Hampton are the co-founders and directors of Young Henrys. Young Henrys is a group of brewers, distillers, musicians and artists, united in their passion for making exceptionally good beer, cider and spirits with a deep commitment to supporting their local community.
In this episode, you’ll hear about a meeting of minds in 2012, with Richard’s experience in brewing, and Oscar’s hospitality know-how, prompting them to do more than just talk about their love of music and beer, and actually start their own independent brewery. While Dan’s progression from policeman to beer aficionado, lead him to Young Henrys within months of its start-up, and prompted him to get off a bar stool and join the team.
In the Aftertaste section, I think back on my chat with Richard, Oscar and Dan of Young Henrys and discuss the importance of building a community with your food and beverage business.
You can learn more about and connect with the Young Henrys crew at:
https://younghenrys.com (https://younghenrys.com/)
https://www.facebook.com/younghenrysbrewing/ (https://www.facebook.com/younghenrysbrewing/)
https://www.instagram.com/younghenrys/ (https://www.instagram.com/younghenrys/)
Many thanks to this episode’s sponsor, the Food Innovation Centre at Monash.
Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au (https://www.foodinnovationcentre.com.au/)
Do you want to learn more about how you could develop new products to drive growth in your food and beverage business? Try reading Susie’s Amazon best-selling book,
“Innovation Feast; Create new product ideas to feed your hungry business”.
It’s available to purchase online at Amazon, Book Depository, Booktopia and via the website link below:
https://eatdrinkinnovate.com.au/innovation-feast/ (https://eatdrinkinnovate.com.au/innovation-feast/)
Thanks for listening and join me next time to eat, drink and innovate.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
9 Mar 2020
33. Sam McFarlane, Sam Says
Sam McFarlane owns and operates a social media and content management agency called Sam Says, which creates stand out social and online content for small and medium businesses and solopreneurs. Her philosophy is that no matter what business you’re in, if you're not social online, you’re invisible, because when you’re amazing at what you do, why wouldn’t you want the world to see it?
In this episode, Sam shares the ‘do’s’ and ‘don’ts‘ of social media, including how to create content pillars, maximise hashtags, leverage software to schedule posts, create engaging images and plan out an annual calendar of social media content.
And in the Aftertaste section, I remind you of 3 key lessons we learnt about how to optimise your social media plans so that you’re engaging your customers in the most effective way.
You can connect with Sam at Sam Says via:
https://www.samsays.com.au (https://www.samsays.com.au)
https://www.facebook.com/SamSaysSocial/ (https://www.facebook.com/SamSaysSocial/)
https://www.linkedin.com/in/sammcfarlane/ (https://www.linkedin.com/in/sammcfarlane/)
And for a free downloadable social media content calendar, simply go online here: https://www.samsays.com.au/resources (https://www.samsays.com.au/resources)
Many thanks to this episode’s sponsor, the Food Innovation Centre at Monash.
Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au (https://www.foodinnovationcentre.com.au)
Do you want to learn more about how you could develop new products to drive growth in your food and beverage business? Try reading Susie’s Amazon best-selling book,
“Innovation Feast; Create new product ideas to feed your hungry business”.
It’s available to purchase online at Amazon, Book Depository, Booktopia and via the website link below:
https://eatdrinkinnovate.com.au/innovation-feast/ (https://eatdrinkinnovate.com.au/innovation-feast/)
Thanks for listening and join me next time to eat, drink and innovate.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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