Conversations about public relations and reputation management and why they matter. Whether you're a seasoned communications professional or just finding your feet, this podcast is a space to learn, reflect, and grow. Hosted by Joanne Smith of Pillar9, and content strategist Francois Rank of 2BFrank, Echoes and Influence explores the trends, disciplines and moments that define communications today. Through interviews with leading voices in the field, it offers insight into the impact of public relations and reputation management and why these practices matter in business today.

Echoes & Influence
Claim This Podcastby Russel Wasserfall Media
Podcast Overview
Conversations about public relations and reputation management and why they matter. Whether you're a seasoned communications professional or just finding your feet, this podcast is a space to learn, reflect, and grow. Hosted by Joanne Smith of Pillar9, and content strategist Francois Rank of 2BFrank, Echoes and Influence explores the trends, disciplines and moments that define communications today. Through interviews with leading voices in the field, it offers insight into the impact of public relations and reputation management and why these practices matter in business today.
Language
🇺🇲
Publishing Since
5/22/2025
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Recent Episodes

May 14, 2026
02-04. Editorial vs Commercial
In this episode of Echoes & Influence, Jo and Franki unpack the growing tension between editorial integrity and commercial survival in modern media. From advertorials and sponsored content to boosted posts and paid partnerships, they explore how the once-sacred divide between journalism and advertising has blurred and what that means for PR professionals navigating today’s landscape. It’s a candid, insider conversation about ROI, credibility, media sustainability and why communicators may need to rethink their relationship with paid media altogether.

May 11, 2026
S2-05. Joanne Barrett on Recruitment
In this episode of Echoes & Influence, Jo and Franki sit down with recruitment specialist Joanne Barrett to unpack the evolving talent landscape in PR and communications. From the industry’s obsession with “unicorn” hires to hybrid work tensions, AI-written CVs and the collapse of workplace professionalism, it’s an honest conversation about what agencies really need, what candidates are getting wrong and how young professionals can position themselves for success in a rapidly shifting communications industry.

April 19, 2026
S2-03. Annelee Murray - Player Representation
In part two of our conversation with Annelee Murray, we shift focus from the field to what comes after it, unpacking how players build sustainable careers beyond rugby. From personal brand to long-term thinking, she explores legacy, transition and the responsibility of South Africa's Springbok Rugby team ecosystem in supporting life after the game.
20 total episodes available
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Frequently asked questions
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- What is Echoes & Influence?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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