23: Certifying change: A conversation with Emily Moose on ethical branding
In this podcast episode, we talk with Emily Moose, Executive Director at A Greener World. Discover how emerging brands navigate the balance between certification costs and transparent communication about their eco-friendly initiatives.
Hear real-life success stories and understand the pivotal role credible claims play in captivating conscious consumers. From the pitfalls of greenwashing to the impactful influence of certifications on consumer choices, this conversation is a must-listen.
Join us in shaping a sustainable food future.
Some highlights:
-The dilemma of certification costs versus transparent communication
-The importance of backing up product claims
-Defining regenerative for impact
-Challenges and growth opportunities in sustainable practices
-How certifications empower change
More of A Greener World: https://agreenerworld.org/
More of us: https://www.ecod2c.com/
16 Feb 2024
22: How AI is revolutionizing content creation and marketing, with Chuck Aikens
In this episode, we talk to Chuck Aikens (https://www.linkedin.com/in/chuckaikens/), the founder of Tymoo (https://tymoo.com/), a collective of experienced digital marketing professionals, and the previous owner of Volume Nine. Chuck has over 20 years of experience in content development and online marketing, and he helps brands use AI to create relevant and engaging content for their target audience, generating brand awareness and interest in their business.
You’ll learn how Chuck developed and implemented a unique method that integrates AI in every step of the content creation process, and how he built a Content Manager Online system that enables his team to produce high-quality content at scale using his framework. You’ll also discover how he empowers brand managers, marketing teams, and freelancers with the strategy, processes, and tools to accelerate growth through content marketing. And you’ll find out how AI can enhance human creativity and intelligence, and create connections and conversations that impact our clients’ businesses.
This episode is full of insights and tips on how to leverage AI for content marketing. Whether you are a brand owner, a marketer, or a content creator, you’ll find something valuable in this conversation.
More about Tymoo: https://tymoo.com/ (https://tymoo.com/)
More about Eco D2C: https://www.ecod2c.com/ (https://www.ecod2c.com/)
12 Feb 2024
21: Disrupting markets and building sustainable businesses: Insights from Gareth Lloyd
Join us as we sit down with Gareth Lloyd, a successful entrepreneur with extensive experience in various industries, including commodities, tech, recruitment, agriculture, and agrotech. He is the co-founder of White Lion Foods, a global agri-tech group, and the CEO of Truly Nuts! (https://trulynuts.com/), a company that produces flavored Brazil nut snacks. Gareth also established the Amoria Group, a staffing and consulting company, and has been involved in charitable projects, including building homes in Peru.
Throughout the interview, Gareth discusses his business strategies, including the importance of paying fair wages to employees, maintaining profit margins, and creating value in the market. He emphasizes the significance of building a sustainable business by investing in quality and maintaining fair prices.
Gareth also shares insights into his approach to creating a Blue Ocean strategy, which involves identifying unique market opportunities and leveraging his international business knowledge to expand product reach.
More about Truly Nuts!: https://trulynuts.com/
More about us: https://www.ecod2c.com/
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