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eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses

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by Peter Gardner and Adam Pearce

5.0(4 reviews)

52 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Authority

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FairBased on show quality, social media presence, reviews, charts, and more

Quality62

Social0

YouTube66

Engagement32

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Podcast Overview

Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands. Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands. Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the Shopify CRO agency trusted by DTC businesses to get your visitors to Buy Now, Buy More, & Buy Again.

Language

🇺🇲

Publishing Since

1/17/2025

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🇺🇸 Charts #3

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Apple 142

Spotify 827

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality62

Social0

YouTube66

Engagement32

Learn more

Excellent Areas

Good Performance

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excellent

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Every 8 days

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poor

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Recent Episodes

June 24, 2026

From Launch to Shelves in 21 Days: The Motherfungi® Story

When people hear that Motherfungi® landed retail stockists within 21 days of launching, they tend to focus on the 21 days.The more interesting part is everything that happened before them.In this episode, Adam sits down with Georgie Gough, founder of Motherfungi®, to talk about the journey from burnout and anxiety to building a functional mushroom brand that's already making waves in the wellness space.Before the launch came years of research, product development, learning, testing and preparing. The retail listings may have happened quickly, but the foundations were anything but.This is a conversation about patience, conviction and what it really means to build a brand around a problem you've experienced yourself.Along the way, Georgie shares the realities of launching in a crowded category, building credibility before customers exist, and why some of the biggest breakthroughs happen long before anyone notices. In this episode:• The personal story that inspired Motherfungi®• How burnout led Georgie into the world of functional mushrooms• Why she spent years researching before launching• Building credibility in a growing wellness category• The reality behind "overnight success"• Securing retail listings in the early days• The role of community, education and founder-led growth• Lessons learned from launching a purpose-driven brand• What comes next for Motherfungi® About the GuestGeorgie Gough is the Founder of Motherfungi®, a functional mushroom brand created to help people support focus, energy and wellbeing naturally.Following her own experience with burnout and anxiety, Georgie spent years researching the category and developing products before launching Motherfungi® in 2026.🔗 Motherfungi® → <a href="https://motherfungi.co.uk">https://motherfungi.co.uk</a> About the HostAdam Pearce is Co-Founder of Blend Commerce and Founder of eCom Collab Club®, where he hosts conversations with founders, operators and industry leaders building the next generation of consumer brands.🔗 Blend Commerce → <a href="https://blendcommerce.com">https://blendcommerce.com</a> Most people will see the 21 days.This episode is about the 3 years that made them possible.🎧 Listen now.

June 17, 2026

Why Customers Never Follow The Plan

Marketers love customer journeys.Customers, unfortunately, have other ideas.One minute they're discovering your brand on social media. The next they're reading reviews, comparing prices, checking Amazon, asking a friend, forgetting you exist for a month and then buying from a completely different channel.Simple.In this episode, Adam Pearce is joined by Jack Squire from Get Better and Chris Forbes, Co-Founder of Cheeky Panda, to talk about how customers really buy in 2026.From trust and influence to affiliate marketing, customer feedback and the growing challenge of attribution, this is a conversation about the gap between the journeys brands design and the journeys customers actually take.Along the way, Chris shares lessons from growing Cheeky Panda into an internationally recognised brand and why understanding customer behaviour has become more important than ever. In this episode:– Why customers rarely take the route brands expect– The changing role of social media in discovery– Why trust beats marketing messages– The influence of reviews, affiliates and recommendations– How customer journeys differ across DTC, Amazon and retail– Why attribution is getting harder– Finding the moments that genuinely influence buying decisions– What brands can do to create better customer experiences About the GuestChris Forbes is the Co-Founder of Cheeky Panda, a fast-growing sustainable household products brand helping consumers switch to bamboo alternatives.Since launching, Cheeky Panda has expanded internationally and become one of the best-known challenger brands in the category.🔗 Cheeky Panda → <a href="https://thecheekypanda.co.uk" target="_blank" rel="noopener noreferer">https://thecheekypanda.co.uk</a> About the HostsAdam Pearce is Co-Founder of Blend Commerce and eCom Collab Club®, helping helps Shopify brands improve conversion, customer experience and commercial performance.Jack Squire is Growth & Partnerships Lead at Get Better, working with brands to understand customer behaviour, improve decision-making and identify opportunities to create better customer experiences with email marketing.🔗 Blend Commerce →<a href="https://blendcommerce.com" target="_new" rel="noopener"> https://blendcommerce.com</a>🔗 Get Better →<a href="" target="_new" rel="noopener"> https://www.getbetter.co.uk</a> Most customer journeys don't look anything like the ones in your workshop.And that's exactly why this conversation matters. 🎧 Listen now.

June 12, 2026

Every Platform Wants Your Money? Watch This...

Running an eCommerce business sometimes feels like a monthly exercise in watching invoices arrive and your company account balance plummet. – Your tech stack wants paying– Your ad platforms want paying– Your agencies want paying And somehow you're still expected to grow. In this episode, Adam sits down with Alex Webster, Co-Founder & Managing Director of Genie Drinks for an honest conversation about the financial realities of scaling a consumer brand.From obsessing over marketplace rankings and wholesale stock levels to making decisions around pricing, bundling and customer acquisition, Alex shares how Genie approaches growth when every pound has a job to do. Along the way they discuss:<ul><li> Marketing spend versus actual return</li><li>The numbers founders should care about</li><li>Pricing, bundling and conversion</li><li>Balancing DTC, retail and wholesale channels</li><li>The commercial realities behind growth</li><li>Why sustainable growth beats vanity metrics</li></ul> If you've ever looked at your P&L and thought, "Where did all my money go?" ... this episode will feel cathartic. About the GuestAlex Webster is Co-Founder and Managing Director of Genie Drinks, helping grow the brand from startup challenger to nationally distributed soft drinks business. About the HostAdam Pearce is Co-Founder of Blend Commerce and eCom Collab Club®, where he spends his time helping eCommerce brands grow profitably and asking founders the awkward questions everyone else avoids.

52 total episodes available

Recent guests on eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses

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Amy Anzel

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Rob Manning

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Jack Oswald

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Elizabeth Gooch MBE

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Rich Evans

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Abhishek Chandra

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Frequently asked questions

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What is eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses?: Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.

Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.

Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the Shopify CRO agency trusted by DTC businesses to get your visitors to Buy Now, Buy More, & Buy Again.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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