This is Ecom Experiences, a podcast for e-commerce marketing leaders who want to grow and scale their brands faster. Join us as we interview some of the smartest brand founders and marketing leaders in the industry, explore the lessons they learned, discover the keys to their success, and discuss what excites them most about the future.
Ecom Experiences
Claim This Podcastby Samir Balwani
5.0(3 reviews)
31 episodes
Updated Weekly
Accepts GuestsHas Sponsors
Podcast Overview
This is Ecom Experiences, a podcast for e-commerce marketing leaders who want to grow and scale their brands faster. Join us as we interview some of the smartest brand founders and marketing leaders in the industry, explore the lessons they learned, discover the keys to their success, and discuss what excites them most about the future.
Language
🇺🇲
Publishing Since
1/18/2024
2 verified contact emails on file for Ecom Experiences
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Recent Episodes
December 16, 2024
Cultivating Brand Awareness During Seasonal Events
NakedCashmere's Celia Mulderrig shares expert strategies for leveraging seasonal sales events like Black Friday to boost brand awareness and long-term growth without relying on heavy discounts.
December 2, 2024
Building a Community-Centered Brand Through Omnichannel Ecommerce
Welly Health PBC's Senior Director of Brand Marketing, Anne Steeves, shares her expertise on building a community-centered brand through omnichannel ecommerce, leveraging retail partnerships to drive explosive growth.
November 18, 2024
Mastering Paid Acquisition Strategies
<p>Kevin Shields is the Senior Growth Marketing Manager and Acquisition Lead at Atlas Coffee Club, a DTC brand delivering fine, freshly roasted coffee. As a DTC ecommerce growth marketer, he has experience in paid social and search, CRO, email, and SMS. Kevin has worked with notable brands, including Harper Collins Publishing, Wedderspoon, Authentic Empire Music Group, and FarmersCart.</p> <h2>In this episode…</h2> <p>When launching products in a mainstream category like coffee, it can be challenging to differentiate your brand from thousands of others. How can you educate consumers about your brand’s uniqueness?</p> <p>Growth and acquisitions marketer Kevin Shields manages strategic channel investments for a luxury coffee brand. He emphasizes testing native ads and creative campaigns on various channels to identify opportunities and assess data results. You can also launch innovative, brand-exclusive products on multiple channels to reach and educate diverse audience groups. This strategic expansion allows you to maintain growth and profitability.</p> <p>In today’s episode of <em>Ecom Experiences,</em> Samir Balwani invites Kevin Shields, the Senior Growth Marketing Manager and Acquisition Lead at Atlas Coffee Club, to talk about paid acquisition strategies for growth. Kevin shares advice for new marketing leaders during their first 90 days, how he measures high-performing creative campaigns, and a day in his life as a paid acquisitions lead.</p>
31 total episodes available
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Frequently asked questions
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- What is Ecom Experiences?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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