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Ecom Growth Insider

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by Andrej Tumachowitsch

20 episodes
Updated Daily
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31

Podcast Authority

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PoorBased on show quality, social media presence, reviews, charts, and more
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YouTube72
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Podcast Overview

If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you. Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape. We go way beyond generic advice. Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches. You’ll learn: - What separates breakout ecom brands from the ones that plateau - Paid media strategies that scale on Meta, Google & beyond - How to use UGC, email, landing pages, and CRO to increase LTV & AOV - Creative testing frameworks & campaign breakdowns that actually perform - Smart ways to grow without sacrificing profit margins - Founder mindsets, systems, and hiring practices that lead to longevity - And the biggest mistakes brands are making right now (and how to avoid them) Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention. No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand. If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.

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🇺🇲

Publishing Since

5/8/2025

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31

Podcast Authority

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PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality33
Social0
YouTube72
Engagement0
Learn more
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46 minutes
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Recent Episodes

Episode thumbnail for The Pricing Lever Every DTC Brand Ignores | Drew Marconi (Intelligems)

June 24, 2026

The Pricing Lever Every DTC Brand Ignores | Drew Marconi (Intelligems)

<p>When did you last actually change your price? Not the ad creative, not the landing page. The price itself. If you are like most founders, you set it once on a spreadsheet and never touched it again.</p><p></p><p>Drew Marconi is the co-founder and CEO of Intelligems, the profit optimization platform behind a thousand-plus A/B tests and more than $600M in DTC transactions. Before this he was chief of staff to McKinsey's global managing director, then built the dynamic pricing engine for half a million rides a day at the ride-sharing company Via. He is one of the most rigorous pricing thinkers in ecommerce, and this one is packed with frameworks you can use this week.</p><p></p><p>His core case:</p><p></p><p>Raise price before you touch conversion rate.</p><p>A $10 increase on a $100 product can double your profit per order.</p><p>You can lose half your conversion and still come out the same.</p><p></p><p>In this episode:</p><p></p><p>- Why a $10 price increase can double profit per order</p><p>- How to find your free shipping threshold from your order value distribution</p><p>- The first question to answer before you price anything: what are you pricing for</p><p>- Why the right price is a mirage that changes by market and season</p><p>- Profit per visitor, the metric that should replace ROAS obsession</p><p>- The pricing mistakes Drew spots in seconds</p><p>- How Intelligems uses AI to design, build, and read your tests</p><p>- Where dynamic pricing crosses the line, and where it just makes you money</p><p></p><p>Chapters:</p><p></p><p>00:00 The pricing lever almost everyone ignores</p><p>01:43 From McKinsey to pricing 500K rides a day</p><p>05:45 The pivot: from mobile games to Shopify pricing</p><p>11:14 Why most ecommerce brands still price on gut feeling</p><p>15:34 What Gruns gets right: a storefront for every customer</p><p>18:02 Why founders optimize ads 10x more than price</p><p>21:46 The math: how a $10 price bump can double profit</p><p>24:25 The pricing mistakes that quietly cost you money</p><p>26:47 How to actually find your free shipping threshold</p><p>31:22 Why the right price is a mirage</p><p>34:25 How Intelligems uses AI to run your tests</p><p>37:46 The future of personalization and dynamic pricing</p><p>41:56 Is dynamic pricing fair to customers?</p><p>44:43 Lightning round and where to find Drew</p><p></p><p>Connect with Drew:</p><p>Intelligems: https://intelligems.io</p><p>Intelligems AI: https://intelligems.ai</p><p>LinkedIn: https://www.linkedin.com/in/andrewmarconi/</p><p>X: https://x.com/drewmarc</p><p></p><p>Ecom Growth Insider is the podcast for ecommerce founders who want to scale profitably. New episodes on paid media, CRO, offers, pricing, and the operating systems that actually move the needle.</p><p></p><p>More episodes and newsletter: https://ecomgrowthinsider.com</p><p>Work with HoloGrowth: https://hologrowth.com</p>

Episode thumbnail for AI Agents Are Shopping Your Store (Your CRO Is Invisible) | Raphael Cohen

June 20, 2026

AI Agents Are Shopping Your Store (Your CRO Is Invisible) | Raphael Cohen

<p>Right now, while you read this, an AI agent could be on your store, reading your product pages and deciding whether to recommend you to a real customer. You will not see it in Google Analytics, and everything you built to convert a human is invisible to it.</p><p></p><p>Raphael Cohen ran product for 150 million people at Waze and has had two companies acquired. Now he is building Haggle (haggl.ai), the infrastructure that lets your store intercept AI buyer agents, negotiate with them, and win the recommendation before they move on. This conversation changed how Andrej thinks about where ecommerce is going.</p><p></p><p>The shift he is betting on:</p><p></p><p>Attention used to be the scarce resource you paid Google and Meta for.</p><p>AI agents have unlimited attention, so that lever disappears.</p><p>The only thing that wins an agent is a genuinely better product and offer.</p><p></p><p>In this episode:</p><p></p><p>- Why your urgency timers, pop-ups, and CRO tests do nothing for AI agents</p><p>- How AI buyer agents already scrape your store without showing up in analytics</p><p>- The "1% of traffic" trap, and why that number is about to 10x again</p><p>- How agent-to-agent negotiation works, and why you cannot bribe an agent</p><p>- Negotiating against verifiable data: discounts that only unlock for proven high-value customers</p><p>- Why heavy discounters should go premium up front and negotiate in the back</p><p>- Where brand still wins with agents, and where it stops mattering</p><p>- The one zero-risk step every Shopify brand should take this week</p><p></p><p>Chapters:</p><p></p><p>00:00 The AI agent shopping your store right now</p><p>00:55 Why he left Waze: the ad model is a zero-sum game</p><p>06:52 The end of the attention economy</p><p>09:15 What agents do on your store that you can't see</p><p>14:34 The traffic is already here, and growing 100x</p><p>19:09 Can you cheat the system? Negotiating against verifiable data</p><p>23:34 Why your CRO is invisible to AI agents</p><p>26:57 Why "I'll deal with it at 1%" is a trap</p><p>30:00 How Haggle works: agent-to-agent negotiation</p><p>34:30 Go premium up front, negotiate discounts in the back</p><p>37:23 Does brand still matter to AI agents?</p><p>39:01 Who actually deserves a discount: defining your ICP</p><p>40:37 How Haggle fits with OpenAI and Google's protocols</p><p>42:43 What every Shopify brand should do this week</p><p>45:18 Lightning round and where to find Raphael</p><p></p><p>Connect with Raphael:</p><p>Haggle: https://haggl.ai</p><p>LinkedIn: https://www.linkedin.com/in/raphco/</p><p></p><p>Ecom Growth Insider is the podcast for ecommerce founders who want to scale profitably. New episodes on paid media, CRO, offers, pricing, and the operating systems that actually move the needle.</p><p></p><p>More episodes and newsletter: https://ecomgrowthinsider.com</p><p>Work with HoloGrowth: https://hologrowth.com</p>

Episode thumbnail for Why Your Popup Only Gets 8%: The 15% Opt-In Playbook | Shaan Arora, Alia

June 5, 2026

Why Your Popup Only Gets 8%: The 15% Opt-In Playbook | Shaan Arora, Alia

<p>Your popup probably converts at 8%. The best Shopify brands are pulling 15 to 20% with the same traffic, and this episode is the playbook.</p><p></p><p>In this episode of Ecom Growth Insider, Shaan Arora, co-founder and CEO of Alia, breaks down the popup playbook he built into Shopify's fastest-growing popup app. Alia now powers Nike Strength, Peloton, Hot Ones, HexClad, ILIA Beauty, Milk Makeup, Skims, Toms, Aviator Nation, and 3,000+ other Shopify brands.</p><p></p><p>Shaan and his co-founders Cory Gill and Bill Wohlers bootstrapped Alia from $1M to $8M ARR in one year, then sold to Dotdigital in March 2026 for a $60M exit. No outside funding. No debt. Profitable since day one.</p><p></p><p>Shaan's popup testing priority:</p><p></p><p>Test timing first (5 seconds is the default).</p><p>Test copy second (mystery discount versus standard percent off).</p><p>Test X-button placement and exit delay.</p><p>Track on-site CVR alongside opt-in rate.</p><p></p><p>In this episode:</p><p></p><p>- Why Klaviyo's 1 to 5% "healthy" opt-in benchmark is wrong (Alia's brands hit 10 to 15%, sometimes 20%+)</p><p>- The single biggest lift on opt-in rate: copy, not design</p><p>- When mystery discounts beat standard percent-off offers (and the brand sizes where each wins)</p><p>- Why gamified popups (Plinko, slots, spin-to-win) work for some brands and kill the experience for others</p><p>- How Aviator Nation doubled their welcome flow revenue by fixing their popup</p><p>- The on-site CVR metric most popup tools don't track (and why it matters more than opt-in rate)</p><p>- How Alia captures quiz data even when a visitor doesn't submit their email</p><p>- The default 5-second trigger plus the "smart trigger" that re-shows the popup on the second pageview</p><p>- How to segment new vs returning visitors without giving away your margin twice</p><p>- The popup program differences between $1M, $10M, and $100M brands</p><p>- What Alia did differently to attract the Dotdigital acquisition</p><p>- Why Shaan would take 30% of $60M over 100% of $1M every time</p><p></p><p>Chapters:</p><p></p><p>00:00 Why most founders miss the popup growth lever</p><p>01:09 The invisible cost of a bad popup</p><p>02:15 Healthy opt-in benchmarks: Klaviyo's 1 to 5% vs Alia's 10 to 15%</p><p>04:11 What Alia's smart testing actually tests</p><p>05:05 The single biggest lift on conversion: copy</p><p>10:17 Gamified popups that convert: Plinko, slots, characters</p><p>13:05 The on-site CVR metric most popup tools ignore</p><p>14:24 Aviator Nation: how a popup fix doubled welcome flow revenue</p><p>16:47 Default timing setup and the smart-trigger second showing</p><p>19:14 New vs returning visitor segmentation</p><p>20:26 What every top popup program has in common</p><p>24:26 If you could only test one thing</p><p>25:24 Differences between $1M, $10M, and $100M brand popup programs</p><p>28:35 Building polished popups for premium brands (and when to skip the discount)</p><p>30:52 The Dotdigital acquisition: how it happened</p><p>32:56 Bootstrapped to $8M ARR in one year: what Alia did differently</p><p>34:15 The one thing Shaan would do again (and why co-founders matter)</p><p>37:19 Why sales is the best founder education</p><p>39:02 Where to find Shaan</p><p></p><p>Connect with Shaan:</p><p>Alia (book a demo): https://aliapopups.com</p><p>LinkedIn: https://www.linkedin.com/in/shaan-arora/</p><p>X: https://x.com/iamshaanarora</p><p></p><p>Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. New episodes weekly on paid media, CRO, offer strategy, and operating systems that actually move the needle.</p><p></p><p>More episodes and newsletter: https://ecomgrowthinsider.com</p><p>Work with HoloGrowth: https://hologrowth.com</p>

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Frequently asked questions

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What is Ecom Growth Insider?

If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you.

Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape.

We go way beyond generic advice.

Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches.

You’ll learn:

  • What separates breakout ecom brands from the ones that plateau
  • Paid media strategies that scale on Meta, Google & beyond
  • How to use UGC, email, landing pages, and CRO to increase LTV & AOV
  • Creative testing frameworks & campaign breakdowns that actually perform
  • Smart ways to grow without sacrificing profit margins
  • Founder mindsets, systems, and hiring practices that lead to longevity
  • And the biggest mistakes brands are making right now (and how to avoid them)

Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention.

No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand.

If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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