Ecom Growth Podcast

About Ecom Growth Podcast

Ecom Growth Podcast is a founder-level podcast for operators building real eCommerce businesses. Each episode features unfiltered conversations with eCommerce founders, CEOs, and operators doing meaningful numbers — unpacking what’s actually driving growth behind the scenes. We go beyond surface-level tactics to break down: Acquisition and scaling decisions Systems, hiring, and operational leverage Marketing that converts in the real world Mistakes, inflection points, and hard lessons most people never share No hype. No recycled playbooks. Just real operators, real numbers, and real insights you can apply inside your business. If you’re building, scaling, or operating an eCommerce brand and care about signal over noise — this podcast is for you.

Publisher

Jordan Lally

Category

business

Language

en

Explicit

Yes

First episode

31 Jan 2026

Latest episode

18 Feb 2026

Latest episodes

9 episodes in the feed.

1. 

   18 Feb 2026

   How We Built a Multi-7 Figure Crystal Brand

   Arthur Rocha, CEO of The Rock Space, shares insights into the spiritual retail business, multi-channel sales strategy, and the challenges and successes of business scaling. From personal journey to business growth, marketing tactics to future plans, the conversation covers a wide range of topics related to entrepreneurship and retail business management. Takeaways Spiritual retail business Multi-channel sales strategy Chapters 00:00 Introduction to The Rock Space 06:31 Unlocking the Next Level of Scale 13:08 Challenges in Business Scaling 18:16 Live Sales and Marketing Funnels 24:01 Lessons for Business Growth

2. 

   17 Feb 2026

   How Cedar Bear Naturals Built a 25-Year Herbal Wellness Brand

   The conversation with Joan Robinson, co-founder and president of Cedar Bear Naturals, delves into the journey of holistic health, the birth of the Cedar Bear brand, business strategy and growth, private label and direct-to-consumer revenue, driving traffic through social media, educating others, product offerings, retail expansion, entering retail stores and e-commerce focus, challenges and setbacks in business operations, life as an adventure, avoiding mistakes, and self-care and gratitude practices. Takeaways Wellness as a way of life Holistic health and herbal products Chapters 00:00 Introduction to Cedar Bear Naturals 06:41 Business Strategy and Growth 12:30 Educating Others and Selling Wellness Products 19:07 Alcohol-Free Herbal Products and Retail Expansion 26:22 Entering Retail Stores and E-Commerce Focus 38:34 Life as an Adventure and Navigating Success

3. 

   16 Feb 2026

   $30M Baby Brand President Breaks Down Wholesale, Margins & Retail Growth

   Noah Diamond, President of a wholesale and distribution company, shares insights on revenue split, profitability, sales strategies, key metrics, deductions, company size, costly mistakes, decision-making, growth, leverage, and networking. Takeaways Understanding the revenue split between different business pillars is crucial for strategic decision-making. Networking and seeking guidance from experienced business owners can provide valuable insights and support for growth. Chapters 00:00 Business Overview 06:12 Changes as President 11:12 Key Metrics and Deductions 16:44 Costly Mistakes and Lessons Learned 23:33 Next Phase of Growth

4. 

   15 Feb 2026

   He Took Mushrooms in Alaska… Then Built a 7-Figure Gear Brand

   In this episode, Dustin Wazoo shares insights into the EDC market and Wazoo Survival's mission. He also discusses his entrepreneurial journey, the role of psychedelics in personal growth, and the challenges faced in e-commerce growth. The conversation delves into the importance of data-driven decision-making and the integration of AI for business insights. It also explores the effectiveness of influencer marketing and the strategy behind channel selection. The discussion concludes with a focus on future goals and the implementation of AI for business growth. Takeaways Everyday Carry (EDC) Market Entrepreneurial Journey Psychedelics and Personal Growth E-commerce Growth Challenges Data-driven decision-making Influencer marketing effectiveness Chapters 00:00 Introduction to Wazoo Survival 06:02 Hidden Pockets and Customer Base 12:54 Entrepreneurial Journey and Business Partnership 19:04 Psychedelics, Personal Growth, and E-commerce Challenges 29:38 Influencer Marketing and Channel Strategy 40:22 Future Goals and AI Implementation

5. 

   9 Feb 2026

   How a 128-Year-Old Family Brand Scaled to $10M Without Chasing Trends

   Summary In this episode of the e-comm growth podcast, host Jordan Lally interviews Jeff Johnson of V. Formusa Company, discussing the company's growth, branding strategies, family dynamics, and the challenges faced in the consumer packaged goods industry. Jeff shares insights on the importance of brand consistency, the transition to e-commerce, and the lessons learned from years of experience in the business. He emphasizes the need for adaptability and resilience in the face of challenges, as well as the significance of maintaining strong relationships within a family business. Keywords e-commerce, branding, family business, growth strategies, marketing, sales, risk management, consumer packaged goods, Italian gourmet, Marconi Foods Takeaways V. Formusa Company is a family business with a rich history. The company focuses on Italian gourmet specialty products, particularly peppers. Branding and marketing are crucial for growth in a commodified market. Simplicity in branding has helped the company stand out. Family dynamics play a significant role in the business's success. Navigating interpersonal relationships is key to maintaining a healthy work environment. Sales require resilience and the ability to handle rejection. E-commerce presents a significant growth opportunity for the company. Investing in the right partnerships is essential for e-commerce success. Adaptability is crucial in a constantly changing market. Sound bites "It's not for the faint of heart." "You have to be ready to adapt." "Get comfortable hearing the word no." Chapters 00:00 Introduction to V. Formusa Company 03:02 Growth and Scaling Strategies 05:45 Branding and Marketing Insights 09:03 Family Business Dynamics 11:57 Navigating Challenges in Business 14:53 Sales and Risk Management 17:57 E-commerce Opportunities 20:58 Lessons Learned and Future Plans

6. 

   31 Jan 2026

   From Iraq to $4M: Building a DTC Brand Through Discipline, Data, and Delusion

   Summary In this episode of the Ecom Growth Podcast, host Jordan Lally interviews Robert Patton, CEO of Sheath Underwear. Robert shares his journey from military service to entrepreneurship, discussing the challenges and triumphs of building a successful e-commerce brand. He emphasizes the importance of meditation, daily routines, and a strong team culture in achieving business goals. The conversation also covers advertising strategies, partnerships, and the significance of data-driven decision-making in scaling a business. Robert offers valuable insights for aspiring entrepreneurs, highlighting the need for resilience, belief in one's product, and the willingness to learn and adapt. Keywords e-commerce, entrepreneurship, Sheath Underwear, Robert Patton, military transition, meditation, business growth, advertising strategies, UFC partnership, customer retention Takeaways Robert Patton founded Sheath Underwear after a military experience. Meditation plays a crucial role in managing stress and enhancing focus. Daily routines are essential for maintaining productivity and balance. Partnerships, like with the UFC, can elevate brand visibility but require careful ROI analysis. Customer retention is vital, especially in a competitive market. Data-driven decisions are increasingly important in advertising strategies. Innovative product development can drive future growth. Building a strong team culture is key to success. Entrepreneurs must be resilient and persistent in the face of challenges. Believing in your product and vision is essential for success. Sound bites "Business is a marathon, not a sprint." "You need to analyze data thoroughly." "Believe in yourself and your product." Chapters 00:00 Introduction to Sheath Underwear and Robert Patton 02:55 Transitioning from Military to Entrepreneurship 05:55 Daily Operations and Leadership Style 08:54 The Importance of Meditation and Mental Clarity 12:09 Business Growth and Advertising Strategies 14:59 Partnership with UFC and Brand Recognition 18:13 Navigating Customer Retention and Inventory Management 20:52 Defining Success and Ambition in Business 23:57 Balancing Work and Personal Life 27:20 Unlocking Growth Through Risk-Taking 31:02 The Importance of Content in E-Commerce 32:41 Advertising Strategies and Channel Allocation 36:12 Navigating Facebook's Advertising Challenges 40:14 Data-Driven Decisions in Business 48:12 Future Goals and Product Innovations 50:08 Lessons for Aspiring Entrepreneurs 54:14 The Power of Belief and Persistence

7. 

   31 Jan 2026

   Building an Iconic Outdoor Brand Without Ads: Water, Mindset, and Originality

   Summary In this episode of the Ecom Growth Podcast, host Jordan Lally interviews Cynthia Issel, founder of Surfer, a brand specializing in high-quality warming gear for water sports. Cynthia shares her journey of building the brand, emphasizing the importance of product durability, team culture, and community engagement. She discusses the challenges of balancing family life with business growth, the impact of COVID-19 on sales, and the significance of relationships in e-commerce. Cynthia also reflects on her mindset shifts and the lessons learned throughout her entrepreneurial journey, offering valuable insights for future e-commerce founders. Keywords e-commerce, business growth, product development, marketing strategies, family business, community engagement, COVID-19 impact, customer service, mindset, entrepreneurship Takeaways Surfer specializes in high-quality warming gear for water sports. The company emphasizes durability and innovative features in its products. Cynthia values a freelance team of like-minded individuals who share a passion for water sports. Building strong relationships with customers and team members is crucial for success. The journey of product development took seven years of testing and refinement. Cynthia's family life and business growth have evolved together. COVID-19 led to a significant increase in sales for Surfer. Community engagement through sponsorships has been a key marketing strategy. Metrics like customer lifetime value are important, but relationships matter more. Mindset and personal growth are essential for overcoming business challenges. Chapters 00:00 Introduction to Surfer and Its Unique Offerings 06:06 The Importance of Water and Lifestyle 12:02 Balancing Family and Business Life 18:06 Marketing Strategies and Growth During COVID 26:11 The Importance of Metrics and Relationships 36:14 Letting Go: The Challenges of Leadership 42:05 Family Involvement in Business

8. 

   31 Jan 2026

   From Law to $4M DTC: Building a Sustainable Jewelry Brand Through Chaos, Capital, and Hard Lessons

   Summary In this episode of the Econ Growth Podcast, host Jordan Lally interviews Anna Wallander, founder of Ekind, a fine jewelry brand focused on sustainability and quality. Anna shares her journey from being a lawyer to starting her e-commerce business, discussing the challenges and successes she has faced along the way. The conversation covers key topics such as marketing strategies, branding efforts, financial hurdles, and the importance of hiring experienced team members. Anna emphasizes the need for product-market fit and offers valuable insights for aspiring e-commerce founders. Takeaways Ekind focuses on fine jewelry with a commitment to sustainability. The brand has seen a shift in consumer expectations regarding sustainability. Ekind's revenue is around 4 million euros, primarily in Europe. The team consists of nine members, with a focus on in-house operations. Anna transitioned from a legal career to e-commerce out of a desire for creativity and entrepreneurship. Early success was driven by a strong product and favorable market conditions. Paid advertising on Meta and Google has been effective for Ekind. Branding efforts include PR and product placements in prestigious outlets. Key metrics include cost of sale, returns, and revenue tracking. Anna emphasizes the importance of hiring experienced team members for growth. Keywords Ekind, e-commerce, sustainability, jewelry, marketing, branding, business growth, challenges, founder insights, revenue strategies Sound bites "Our biggest market is Germany." "The market was easier before 2022." "Paid ads are crucial for our growth." Chapters 00:00 Introduction to Ekind and Its Mission 02:15 Sustainability in E-Commerce 06:00 Team Structure and Operational Insights 07:10 Anna's Transition from Law to E-Commerce 11:39 Early Success Factors for Ekind 14:00 Marketing Channels and Advertising Strategies 19:00 Branding Strategies and PR Efforts 23:07 Key Metrics and Performance Indicators 24:28 Impact of Gold Prices on Business 30:06 Future Predictions for Gold Prices 30:51 Navigating Cash Flow and Investment Challenges 31:37 Learning from Mistakes: The Importance of Talent 35:04 Overcoming Performance Bottlenecks 40:52 Facing Financial Struggles: Realities of Business Ownership 42:16 Shifting Perspectives on Company Valuations 46:24 Balancing Business and Personal Life 47:24 Celebrating Small Wins Amidst Challenges 51:55 Key Focus Areas for New Entrepreneurs 54:16 Advice for Aspiring Founders: Product Market Fit

9. 

   31 Jan 2026

   How the Internet Transformed a Family Business With Mike Mills

   Summary In this episode of the e-comm growth podcast, host Jordan Lally interviews Mike Mills, founder of the Buffalo Outdoor Center, an adventure resort in Arkansas. Mike shares his journey from starting a canoe rental business to expanding into a full-fledged resort with various outdoor activities. He discusses the importance of adapting to market changes, leveraging the internet for growth, and the significance of creativity and resilience in business. The conversation also touches on financial strategies, the role of credit, and the future of the resort industry with the integration of AI. Keywords e-commerce, outdoor adventure, business growth, family-owned, marketing strategies, financial management, lodging, mountain biking, Arkansas, entrepreneurship Takeaways The Buffalo Outdoor Center caters to outdoor enthusiasts of all ages. Growth was driven by listening to customer needs and expanding offerings. The internet played a crucial role in scaling the business. Lodging expansion transformed the business from seasonal to year-round. Competing at the top means focusing on quality and customer experience. Good credit is essential for securing business loans and growth. Creativity is vital for overcoming challenges in business. Gifting stock to family members is a tax-efficient way to transfer wealth. AI can enhance customer service and operational efficiency. Maintaining a positive mindset is key to personal and business success. Sound bites "Compete at the top, not the bottom." "I just keep getting better." "Follow your passion." Chapters 00:00 Introduction to Buffalo Outdoor Center 02:00 Growth Journey: From Canoes to Cabins 05:04 Mountain Biking: A Hidden Gem in Arkansas 08:50 E-commerce vs. Retail: Business Dynamics 10:53 The Internet's Role in Business Growth 13:02 Lodging: The Key to Year-Round Business 18:01 The Importance of Credit and Financial Management 30:03 Lessons Learned and Future Goals 38:12 Navigating Business Ownership and Control 42:11 The Importance of Employee Happiness 46:02 Embracing AI in Business 51:45 The Thrill of Discovery in Nature 54:05 Resilience and Personal Growth

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Guest appearances

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Based on episode analysis; this does not confirm that the show is currently accepting guests.