eCom@One with Richard Hill

About eCom@One with Richard Hill

Unfiltered conversations with eCommerce owners, industry experts and more... Our podcast is raw, honest and damn right insightful, as we chat to some of the best minds in eCommerce. Welcome to the eCom@One Podcast. Hello there, So, you are a passionate eCommerce enthusiast just like us? Richard Hill, our CEO, interviews guests from a wide range of eCommerce related industries. On this weekly podcast, we interview store owners, marketers and those on the frontline of online retailing. Listen to their career stories, their tips for success and the challenges that they have faced in eCommerce. Each episode will have its own personal spin from, motivation, leadership to strategy. Don’t get FOMO. Subscribe now!

Publisher

eCom@One

Category

business

Language

en

Explicit

No

First episode

2 Apr 2020

Latest episode

6 Oct 2026

Latest episodes

236 episodes in the feed.

1. 

   6 Oct 2026

   E235 - Laura Davies: How She Acquired a Competitor 3X Bigger & Scaled Two eCommerce Brands

   Five minutes. That's how long it took Laura Davies to agree a deal to buy Scandiborn, a competitor three times the size of her own business. Making it work took the next two years. Richard Hill sits down with Laura, founder of The Kid Collective, whose story starts 18 years ago in a spare room selling reusable nappies, learning eCommerce from online forums with no maternity leave. When her loyal community kept moving on after 18 months, she launched The Kid Collective to keep them longer, tested what stuck and landed on toys. After the eco market crashed post-Covid, Laura sold the nappy brand, went all in, and in May 2024 acquired Scandiborn. In July 2025, both businesses moved into one warehouse over a single weekend, with zero web downtime. This isn't a polished success story. Their first joint peak "hit us like a ton of bricks." The backlog passed 8,000 orders, stock had nowhere to go and paid marketing had to be scaled back. Laura's line in the sand was every Christmas order out by 22 December without a single cancellation and they did it. Richard and Laura also dig into choosing which brand partners to go all in on, why the Nuremberg Toy Fair matters every January, merging two teams onto Shopify without losing the culture, and how two brands in one market avoid cannibalising each other, from pricing to Meta strategy. If you're weighing up an acquisition, running more than one brand or bracing for an untested peak, this one is packed with hard-won lessons. Listen to the full episode now, and don't forget to hit subscribe. Topics Covered 00:00 Introduction: Laura Davies, The Kid Collective and Scandiborn 01:10 Choosing which brand partners to go all in on, exclusives and the Nuremberg Toy Fair 07:00 From reusable nappies in the spare room to launching The Kid Collective 09:50 Buying Scandiborn, three times the size, in five minutes, and merging into one warehouse 14:30 The first joint peak: an 8,000+ order backlog and the 22 December deadline 18:50 Migrating to Shopify Plus and structuring teams without losing the culture 22:30 Fast-fire round and the Rainbows Hospice fundraising partnership 28:45 Running two brands: SEO, paid media, pricing and avoiding cannibalisation 36:20 What's next: range expansion and moving beyond a flat structure 38:20 Book recommendation and where to find Laura

2. 

   9 Sept 2026

   E234: Roger Dooley - Why 95% of Purchase Decisions Are Made Before Logic Kicks In

   Richard Hill sits down with Roger Dooley, the behavioural science author and neuromarketing expert behind Brainfluence, Friction and his latest book The Persuasion Engine. He unpacks why 95% of purchase decisions happen below the level of conscious thought and what that means for how eCommerce brands sell, price and design their checkout. Roger walks through the research behind non-conscious buying triggers, including a countdown timer test that lifted conversion by 15% simply by creating urgency. He shares the JCPenney story of what happened when former CEO Ron Johnson stripped out discounts in favour of “everyday fair pricing”. Disclosure, sales collapsed within three quarters, the company nearly went bankrupt, and the old markdown strategy was reinstated almost overnight. From there the conversation turns to friction, including Amazon's one-click ordering patent, the legal fight with Barnes & Noble that followed, and Steve Jobs paying Amazon $1 million just to license one click for the original iTunes Store. Richard also brings in a live example from an eComOne client, where removing guest checkout in favour of forced account creation quietly killed conversions on low-value orders. This isn't a polished highlight reel of marketing hacks. It's a genuinely practical breakdown of where eCommerce brands are losing sales without realising it, from pricing pages that anchor on the wrong number, to product pages stuffed with logical features and missing the emotional cues that actually move people to buy. Along the way, Roger and Richard cover a wide range of themes including, how AI tracking tools can now show exactly where customers look on a page for the cost of a coffee, what actually makes a testimonial credible, the psychology of price colour and anchoring, and a live experiment showing that AI-written customer messages were rated more empathetic than human-written ones, until people knew which was which. Roger also shares the lesson in trust and community he took from co-founding College Confidential and a sobering AI case study involving a Starbucks Korea promotion that went badly wrong. If you're running a scaling eCommerce brand and want to understand exactly why customers hesitate, what actually gets them to act, and how to make the buying journey easier without giving away margin, this episode is packed with actionable insights. Listen to the full episode now, and don't forget to hit subscribe. Topics Covered 00:00 – Cold open: friction vs persuasion, pricing psychology 02:33 – 95% of decisions are unconscious (Zaltman's research) 04:23 – Buying psychology across machinery, fragrance and apparel 06:04 – Countdown timer test: +15% conversion 07:59 – The JCPenney story: killing the markdowns 10:19 – Why "friction" is eCommerce's most important word 10:42 – Amazon's one-click patent, Barnes & Noble, and Jobs' $1M payout 12:55 – How Amazon made returns a loyalty weapon 17:43 – The guest checkout mistake costing a client conversions now 18:38 – Inside The Persuasion Engine's "neuromarketing 2.0" 21:23 – AI eye-tracking: predicting where customers look 21:38 – Roger's own invisible CTA fix 23:54 – AI eye-tracking tools: Feng Gui, Neurons Inc, Expose.io 25:16 – Levelling up social proof beyond star ratings 27:39 – Borrowing authority: when a logo does the selling 29:05 – Pricing psychology: red tags and anchoring 33:08 – Quickfire round 36:16 – What College Confidential taught Roger about trust 38:03 – Roger's 3-year AI/eCommerce prediction 38:59 – Starbucks Korea's "Tank Day," and the AI empathy audit fix 41:41 – Book rec: Cialdini's Influence

3. 

   25 Aug 2026

   E233: Ben Grass - From CBD to Mushrooms: Grass and Co’s Journey to 1,500+ Stores

   “There’s only so many times the director can put Michael Caine on the floor on a freezing cold day in Shoreditch.” If you want to understand this quote from episode 233, give it a listen. Richard Hill sits down with Ben Grass, founder of Grass & Co., to explore the journey of building a wellness brand that started in the CBD space and has boldly transitioned into the booming world of functional mushrooms and drinks. Ben Grass reveals the behind-the-scenes realities of getting stocked in over 1,500 UK stores, shares practical tips for securing and maintaining major retail listings, and opens up about navigating regulatory hurdles in an evolving industry. The conversation also delves into Grass & Co.'s international expansion attempts, the operational challenges of scaling up, and why strong products and authentic brand positioning outweigh chasing trends. Rounding out the episode are insights from Ben Grass's unique career journey, from producing films with legends like Michael Caine to innovating in the world of wellness. Whether you're an eCommerce entrepreneur, aspiring retailer, or wellness enthusiast, this episode is packed with actionable advice and inspiring stories. Topics Covered: 00:00 - Ben Grass on scaling retail brands 04:55 - Launching initial CBD product lines 10:44 - Getting into Holland Barrett 12:41 - Improving in-store product communication 16:49 - Managing Cash Flow Challenges 17:59 - Entering the Chinese market 21:15 - Testing the German market 25:10 - Challenges of Movie Financing 30:47 - Discussing CBD regulations challenges 32:52 - Navigating regulatory challenges in marketing 36:23 - The "Touching Grass" campaign 39:28 - Expanding drinks distribution and innovation 42:31 - Ending and subscribe reminder Remember to subscribe to the podcast!

Who has been a guest on eCom@One with Richard Hill

Names identified in recent episode analyses. Showing up to five guests.

• Emilia Swiecicka
• Nick Altimore
• Stephanie Frost
• Samantha Frost
• Stacey Priestley

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

6 ratings

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

46

Social presence

0

YouTube

0

Engagement

32