Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.

eCom Pulse - Your Heartbeat to the World of E-commerce.
Claim This Podcastby Eitan Koter
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Podcast Overview
Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.
Language
🇺🇲
Publishing Since
12/17/2023
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Recent Episodes

June 25, 2026
213. Your Customer Data Is Lying To You ft. Deneke O'Reilly
Host Eitan Koter interviews Deneke O'Reilly, founder of Reliq Strategy, about unlocking durable growth by accurately identifying and activating customer data.

June 18, 2026
212. The Retention Playbook Most DTC Brands Ignore ft. Vira Sadlak
Host Eitan Koter interviews Vira Sadlak, Retention Marketing Strategist at Flowium, about building automated systems that transform one-time buyers into loyal customers.

June 11, 2026
211. Stop Optimizing for Revenue. Optimize for Profit ft. Cem Atik
Eitan Koter interviews Cem Atik, Co-Founder & CMO of Harucon Ventures, about optimizing e-commerce businesses for profit over revenue to achieve sustainable growth.
215 total episodes available with 206 transcripts
Recent guests on eCom Pulse - Your Heartbeat to the World of E-commerce.
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Deneke O'Reilly
Guest
Vira Sadlak
Guest
Cem Atik
Guest
Kate Assaraf
Guest
Ilya Mikin
Guest
Carol Shih
Guest
Tarkan Salar
Guest
Leo Rodriguez
Guest
Pamela Wagner
Guest
Matt Raminick
Guest
Adam Callinan
Guest
Íñigo Rivero
Guest
Deep-dive analytics for eCom Pulse - Your Heartbeat to the World of E-commerce.
Frequently asked questions
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- What is eCom Pulse - Your Heartbeat to the World of E-commerce.?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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