eCom Pulse - Your Heartbeat to the World of E-commerce.

About eCom Pulse - Your Heartbeat to the World of E-commerce.

Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy. You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else. If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.

Publisher

Eitan Koter

Category

business · business · business

Language

en

Explicit

No

First episode

17 Dec 2023

Latest episode

3 Sept 2026

Latest episodes

212 of 223 episodes have a transcript.

1. 

   3 Sept 2026TRANSCRIPT

   221. Why TikTok Shoppers Still Buy on Amazon with Tom Cochrane

   Host Eitan Koter interviews Tom Cochrane, founder of Eleviam, exploring the surprising halo effect between TikTok Shop and Amazon and how brands can navigate evolving e-commerce platforms for profitable growth.

2. 

   27 Aug 2026TRANSCRIPT

   220. How Humor Became a Product Strategy with Oded Friedland

   Eitan Koter interviews Oded Friedland, Founder of Monkey Business, exploring how humor drives product strategy and creates commercially successful designs.

3. 

   25 Aug 2026TRANSCRIPT

   219. How To Fix Retail Shelves with Amit Chachek

   Host Eitan Koter interviews Amit Chachek, CEO of WeR AR, about using smartphone-powered augmented reality to solve retail shelf blind spots and improve inventory management.

Inside a recent episode

221. Why TikTok Shoppers Still Buy on Amazon with Tom Cochrane

Published 3 Sept 2026 · Transcript excerpt

[…] And the platform is continuing just to scale and blow up. You know, they achieved in three years what took eBay 30. And in addition, you know, the thing that's interesting is not everyone trusts TikTok to pull up their credit card, right? It's still depending on the type of brand you are. Some of that's impulse purchases. If it's sub $20, something like that. Okay, fine. This is kind of a gizmo gadget was scrolling and it looked funny or fun. And then sometimes it's, you know, with, other products, they want to go see their actual Amazon. They want to go look at their actual website and learn more about the brand. […]

Who has been a guest on eCom Pulse - Your Heartbeat to the World of E-commerce.

Names identified in recent episode analyses. Showing up to five guests.

• Tom Cochrane
• Oded Friedland
• Amit Chachek
• Andrew Morgans
• Tim Shea

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

96,429

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

24 ratings

Spotify

5.0 / 5

26 ratings

Podcast Authority Score: 84 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

92

Social presence

90

YouTube

76

Engagement

71

Contact eCom Pulse - Your Heartbeat to the World of E-commerce.

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about eCom Pulse - Your Heartbeat to the World of E-commerce.