Welcome to eCom Sessions. A podcast created for marketing leaders working in eCommerce.
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Podcast Authority
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Podcast Overview
Welcome to eCom Sessions. A podcast created for marketing leaders working in eCommerce.
Language
🇺🇲
Publishing Since
11/27/2024
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1
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality2
Social0
YouTube0
Engagement0
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14
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excellent
Episode Length
46 minutes
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Publishing Consistency
Every 54 days
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Recent Episodes
July 1, 2025
Mark @ Heal's: Lessons from Budget discussions with the board
Mark from Heal's discusses his months-long journey to secure a substantial budget increase from the board, sharing key insights and feedback gained during the process in this interview.
February 11, 2025
Diego: Stussy, Jaded & Toteme. Luxury Fashion.
<p><strong>Scaling Luxury eCom, Building Brand Love & Scaling Internationally with Diego from Jaded London</strong> 🎧✨</p><p>How do you grow a<strong> fashion brand</strong> with fans while balancing luxury, exclusivity, and international expansion? Diego Fria, <strong>Commercial Director at Jaded London</strong>, joins Ecom Sessions to break it all down. From his experience at <strong>Stüssy, Toteme, and Jaded</strong>, he shares unfiltered insights on <strong>scaling a brand globally, why Korea is the new China for fashion, and the delicate balance between paid marketing and organic brand-building</strong>.</p><p>🔹 <strong>Why the best eCom brands sell their brand, not just products<br></strong>🔹 <strong>Building your own reputation so you don't need a CV anymore</strong><br>🔹 <strong>What makes Korea the next big luxury fashion market</strong><br>🔹 <strong>Paid vs. organic—why over-investing in paid is a dangerous trap</strong><br>🔹 <strong>How to approach international expansion the right way (and common pitfalls to avoid!)</strong><br>🔹 <strong>AI in fashion: Overhyped or a real game-changer?<br></strong><br></p><p>This episode is packed with <strong>real-world eCommerce insights</strong>, career lessons, and Diego’s take on what makes a <strong>great brand truly stand out</strong>.</p><p>🎙 <strong>Listen now</strong> and don’t forget to <strong>subscribe</strong> for more expert interviews → <a href="https://sessions.thisisnovos.com/subscribe">Subscribe here</a></p>
January 20, 2025
The Diamond King: From Diamonds to Underfloor Heating with Ben Stinson
<p>In this episode, we chat with Ben Stinson > https://www.linkedin.com/in/benstinson2/<br>You'll struggle to find someone with more eCom Marketing experience in the Diamond Industry than Ben. <br> <br>We discuss:<br>- How Ben approaches seasonality marketing<br>- What's the difference when managing up to Founders vs Directors <br>- Wtf is going on with Hatton Gardens <br>- The impact of showrooms on eCommerce and how to approach tracking<br>- When it comes to diamonds and a traditional male-female relationship - Are you marketing to males or females? And how this has changed over the years to same-gender marriage and less stereotypical roles in relationships.<br>- How do you approach marketing in a niche that is so luxurious and high-end, yet there's no need for a real significant brand presence in comparison to fashion<br>- How did he approach moving from marketing high-end Diamonds to something incredibly functional like Underfloor Heating <br>- How does Ben approach helping his team to manage up and get buy-in from senior directors and founders<br>- We also discuss Ben's advice for scaling and growing in the Australian market (he's an Aussie)<br></p><p><strong>Episode Description</strong></p><p>In this episode of <strong>Ecom Sessions</strong>, hosts <strong>Sam and Jake</strong> sit down with <strong>Ben Stinson</strong>, a veteran <strong>eCommerce marketer</strong> who’s spent over <strong>six years</strong> growing <strong>diamond jewelry</strong> brands—and even took a detour into <strong>underfloor heating</strong>. Ben reveals how he balances <strong>luxury brand marketing</strong> with <strong>high-intent buyers</strong>, why <strong>Hatton Garden</strong> is its own world of <strong>haggling and diamonds</strong>, and the ROI of <strong>showrooms</strong> for boosting both <strong>online and offline</strong> sales.</p><p>You’ll also hear Ben’s approach to <strong>managing up</strong>—from dealing with <strong>founders</strong> in lean startups to reporting numbers in large, <strong>private equity–backed</strong> organizations. Plus, he shares tips on using <strong>CRM</strong> and <strong>loyalty programs</strong> to drive repeat business, tackling <strong>seasonality marketing</strong>, and navigating <strong>Australian eCommerce</strong> expansion. If you’re curious how to <strong>future-proof</strong> a niche <strong>eCom brand</strong>, juggle <strong>profit vs. growth</strong>, or optimize a <strong>custom Magento</strong> build, this conversation is a must-listen.</p><p>Tune in for practical insights on scaling <strong>luxury eCommerce</strong>, leveraging <strong>content and brand presence</strong>, and keeping the customer experience at the heart of every decision.</p><strong>Brought to you by NOVOS</strong> – the first <strong>organic growth agency</strong> for <strong>eCommerce brands</strong>, specializing in <strong>SEO</strong>, <strong>CRM</strong>, and <strong>PR</strong>. Learn more at <a href="https://thisisnovos.com"><strong>thisisnovos.com</strong></a>.
4 total episodes available
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Frequently asked questions
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- What is eCom Sessions?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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