In this podcast I dive deep into the world of ecommerce through candid conversations with a variety of industry experts. Join me as I bring you raw and unfiltered interviews with sellers, service providers, and experts in the ecomm space. From the highs and lows of building successful online businesses to the latest trends and strategies, we offer an authentic and relaxed platform to unravel the secrets of ecommerce success. We also share some laughs along the way!
eComm Unfiltered Ep 9: Daniel Okon dives into strategies for helping founders grow their DTC brands
Host Katie Deter, Event Marketing Manager at 8fig, brings on Daniel Okon, CEO at ACTIV to dive into strategies for founders looking to increase sales, build their brand online, have positive customer interactions for profitable growth and more!
31 Jan 2024
eComm Unfiltered Ep: 8 Nathan Lawrence delves into the ever-changing landscape of the pet industry
Host Katie Deter chats with Nathan Lawrence Founder & CEO of Torus Pet about the hurdles of establishing a pet business during the pandemic, unique marketing challenges, and shares valuable insights on navigating the Amazon and Shopify store setup.
31 Jan 2024
eComm Unfiltered Ep. 7: Jaime Cooper & Paul Paige talk lack of representation in the pet industry
Host Katie Deter chats with D.R.E.A.M. Pet Food, a brand built on bringing hip hop culture to a not-so-diverse pet industry. Founders Jaime Cooper and Paul Paige chat about their inspiration, lessons learned so far, and the importance of customer relationship equity, persistence, and accessing the right networks.
21 Nov 2023
eComm Unfiltered Ep. 6: Brandon Davenport talks creating a hyper custom product & appearing on Shark Tank
Host Katie Deter is joined by Baobab Clothing Co-Founder, Brandon Davenport, who dives into his journey of creating a super custom apparel product, how he balances a premium product with mass appeal, and his experiences launch on Kickstarter and going through Shark Tank.
31 Oct 2023
eComm Unfiltered Ep. 5: Meghan Herman talks Building a Sustainable Clothing Brand with Organic Marketing
Meghan Herman, Founder of women's apparel brand, HarperSage, talks with host, Katie Deter, about launching a sustainable brand that represents both sides of a woman, while scaling with primarily organic, grassroots marketing strategies.
9 Oct 2023
eComm Unfiltered Ep. 4: Meesha Farzaneh Chats about Turning a Hobby into a Business.
Host Katie Deter, Event Marketing Manager at 8fig chats with guest Meesha Farzaneh, founder of Meesha Farzaneh jewelry. In this episode Meesha talks about how creating a healthy outlet for stress (making clay jewelry) became a business endeavor, how art and music from events like Burning Man inspire her pieces, and how to battle imposter syndrome. Listen along to hear more about her journey and how she gained popularity after model Gigi Hadid wore a pair of her earrings at an event.
19 Sept 2023
eComm Unfiltered Ep 3: Kate Morton talks the Importance of Customer Education and Killing Period Taboo
Host Katie Deter, Event Marketing Manager at 8fig, brings on Kate Morton, Founder of Funk It Wellness, a seed cycling product for period regulation, and Kate dives into how the brand got started, the kind of taboos she deals with, the power of an organic social strategy, and maybe even a vulva costume.
24 Aug 2023
eComm Unfiltered Ep 2: Tanya and Dianna talk Highs and lows of launching élevé sparkling water
Host Katie Deter chats with élevé sparkling water founders Tanya Major and Dianna Aguilar about the inspiration behind their adaptogen brand, surprises and missteps along the way, what it takes to start from the ground floor and what's next for this zeroproof lifestyle brand.
31 Jul 2023
eComm Unfiltered Episode 1: Tanisha Morgan of Fay People talks the Business of Humor
In this episode Katie Deter chats with eCommerce business founder, Tanisha Morgan. Tanisha discusses how she launched Fay People during COVID, a business providing humorous last minute gifts. Tanisha and Katie chat about the ups and downs of managing an online business as well as share a few laughs!
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