Ecommerce & Brand Growth

About Ecommerce & Brand Growth

A complete guide to the art of scaling your ecommerce business and scaling your established brand with Shopify & Shopify Plus. Ecommerce expert, Michael Campanaro discusses important topics surrounded running a brand online and growing businesses with Shopify.

Publisher

Michael Campanaro

Category

business

Language

en

Explicit

No

First episode

9 Nov 2022

Latest episode

31 Jan 2023

Latest episodes

33 episodes in the feed.

1. 

   31 Jan 2023

   Why your brand needs to start producing video content asap

   An enormous amount of content is being consumed through video content and more people are going to platforms where video content exists to get answers to the questions they're trying to solve. Whether that be finding a new product or finding valuable resources that can help them with their every day life, video is key in the success for your brand. In this episode, we discuss the importance of getting started with video content and why your brand may be left out if you don't start producing it in some capacity in 2023. Follow Michael: LinkedIn (https://www.linkedin.com/in/michaelcampanaro/) Twitter (https://twitter.com/m_campanaro) Follow Porters: Porters.io (https://porters.io) LinkedIn (https://www.linkedin.com/company/porters-company) Twitter (https://twitter.com/porters_ecom) YouTube (https://www.youtube.com/channel/porters_) Blog (https://porters.io/blogs/articles)

2. 

   27 Jan 2023

   How marketing personas can help brand growth

   Taking your brand to the next level will ultimately depend on how well you know your audience and how well your content relates to them. There are a ton of brands out there that think of their customer as, well, 'their customers' and that's where it ends. But there is so much more to learn and know about your customer that can better help you serve them the information that they care about. Creating a strong connection with your target customers can dramatically help to improve customer lifetime value and improve areas of your digital marketing strategy.

3. 

   19 Jan 2023

   How can LinkedIn be used for brand growth?

   LinkedIn is one of the channels that seems to be often overlooked by brands, especially for those who are not doing strictly b2b business. However, there's so much that is left on the table in terms of opportunity on this platform that it would be pointless to not discuss it. In this episode, I dive into the platform from a birds eye view and talk about some of the key things you can do on there to assist with brand recognization, acquisition, and growing your brand. Follow Michael: LinkedIn: https://www.linkedin.com/in/michaelcampanaro/ (https://www.linkedin.com/in/michaelcampanaro/) TikTok: https://tiktok.com/@michael_porters (https://tiktok.com/@michael_porters) Twitter: https://twitter.com/m_campanaro (https://twitter.com/m_campanaro) Follow Porters: Porters.io: http://porters.io/ (Follow Porters: Porters.io: http://porters.io/ LInkedIn: https://www.linkedin.com/company/porters-company Instagram: https://instagram.com/porters_ecom TikTok: https://www.tiktok.com/@porters_ecom Twitter: https://twitter.com/porters_ecom) LInkedIn: https://www.linkedin.com/company/porters-company (Follow Porters: Porters.io: http://porters.io/ LInkedIn: https://www.linkedin.com/company/porters-company Instagram: https://instagram.com/porters_ecom TikTok: https://www.tiktok.com/@porters_ecom Twitter: https://twitter.com/porters_ecom) Instagram: https://instagram.com/porters_ecom (https://instagram.com/porters_ecom) TikTok: https://www.tiktok.com/@porters_ecom (https://www.tiktok.com/@porters_ecom) Twitter: https://twitter.com/porters_ecom (https://twitter.com/porters_ecom)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.0 / 5

4 ratings

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.