Behind The Scenes of Ecommerce is a weekly podcast that goes 1:1 with successful small and medium business entrepreneurs and looks at things in their world behind the scenes.
These conversations explores how people explored a niche, found an audience, plus how they started their business and found success, by surprising and delighting their customers. Take a listen with us on this audio journey and find ideas of your next successful business.
Cafe Femenino Coffee - Solving a basic need while turning the world into a kinder place - Episode #8
Cafe Femenino Coffee - https://cafefemeninocoffee.com/ (https://cafefemeninocoffee.com/)
In this interview, I spoke with Lane Mitchell, who talks about coffee farms in underdeveloped countries and seeing the spots for improvement, making the environment a kinder place, plus her chance to empower women with what many consider a basic need - coffee.
Thanks also to those of you listening in today. If you have a chance, I’d love to hear from you - growth@user.com (mailto:growth@user.com)
11 Jan 2022
Adaya Beauty & Solving A Need For A Niche Plus Matching Product To Audience - Episode #7
In this interview I spoke with Chelsy, who runs Adaya Beauty (https://adayabeauty.com/) - her team is looking to solve a need and provide quality products for Black women. We talked about the importance of simplifying for your audience, plus the potential of using Pinterest as a source of lead generation and traffic to test on and match your product to the audience’s interests.
Thanks for joining me - Have you done anything or found success with lead generation or quizzes on traffic sources like Pinterest?
7 Jan 2022
Hidden Gems Agency & Working With Clients To Fulfill Their Vision - Episode #6
In this interview, I spoke with Mario who runs an agency SaaS and works with many platforms, including Shopify. One of the interesting things in this conversation I realized is the amount of potential on the idea of first-generation Americans wanting to pass on their cultural identity to their children.
29 Dec 2021
FRC Clothing & Ecommerce Handholding With Important Safety Gear - Episode #5
In this interview, I spoke with Michael from FRC Clothing, who specializes in safety and protective gear. We talked about being able to guide their customers through the changes in high stakes, the innovation 10 years ago and the change with buying gear, plus learning that getting the shop live was better than perfect.
Thanks for listening - For this I’m interested to hear any handholding you do for your customers. As always you can find me at growth@user.com
14 Dec 2021
FFS Beauty & Transitioning From A Local to International Subscription Ecommerce - Episode #4
In this episode, my colleague speaks with Liz from FFS Beauty (https://www.ffs.co.uk/) a UK-based shaving & body care subscription company. Some of the more interesting aspects are what to think about when going from local to international, top KPIs to track for a subscription business, plus tactics to reduce churn.
Thanks for listening - For this I’m interested to hear your thoughts on metrics and KPIs that you track for your business. As always you can find me at growth@user.com
7 Dec 2021
Yellow Turtle Hand Sanitizer & Selling The Right Product At The Right Moment - Episode #3
In this episode, I spoke with Kimberly from Yellow Turtle Hand Sanitizer (https://yellowturtleshop.com/), who seized a moment in time, in the middle of the pandemic - connecting her network to a product that was in desperate need as covid 19 was spreading in the US.
She took what she learned from a podcast and put it into action with her marketing skills and network. Over a weekend, she had her shop up and running and getting the super sales.
As always, thanks for listening - Have you ever used your abilities to capitalize in a moment of need and respond to a crisis?
30 Nov 2021
Stark Creations & Overcoming Barriers To Find Success - Episode #2
In this episode, I spoke with Benjamin from Stark Creations (https://www.starkcreationsus.com/) who’s an entrepreneur who got his start early on with an idea by watching his grandfather carve spoons and built a DIY business after exploring the idea on various forums.
Listen to what he’s done to find success by building networks and how he’s gained a massive following by creating content and sharing his work behind the scenes on DIY and Pics on Reddit plus other social media.
23 Nov 2021
All Girls Shave Club & Customer Segmenting, Acquisition and Building Connections - Episode #1
Jessica started All Girl Shave Club (http://allgirlshaveclub.com/) back in 2016 and grew it to a successful razor subscription business
Check out the first episode of our #BehindTheScenes (https://www.facebook.com/hashtag/behindthescenes?__eep__=6&__gid__=584169392832321&__cft__[0]=AZXr1MInQ8yveZRKs-cwYP39Y3zFhrxBWe4ZW0qZ946crpd8VVOltdw1rrihYlEJqnVZIT5HfkHc12vprnAOZh_bLlBxki2kXCQQI-zXlOvRaS95-fJ2etLev9e_puP6HBEMmJfaAjzvl2FBlIg6lvjMK4OMLECchAvX8EfBQ2DfjAfI9gFQuL5h5bhsBzIl7ns&__tn__=*NK-R) series to learn:
- how she defines and segments the target audience
- what works best for customer acquisition
- how to build valuable business connections
- some great customer retention tips & tactics
and much more
Contact Ecommerce: #BehindTheScenes
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