eCommerce, Clearly

About eCommerce, Clearly

eCommerce, Clearly is where I break down eCommerce reports, trends, and data — and explain what they actually mean for founders and operators. Most insights sound smart… but aren't actionable. Every episode, I cut through the noise to give you the so what: what the latest data, reports, and market shifts mean for how you build, scale, and make decisions. If you're building, scaling, or thinking about starting in eCommerce — especially in India's fast-moving market — this is for you. New episodes every week. ecombeyonddropship.substack.com (https://ecombeyonddropship.substack.com/s/ecommerce-clearly?utm_medium=podcast)

Publisher

Core Commerce Labs LLP

Category

business

Language

en

Explicit

No

First episode

6 May 2026

Latest episode

1 Oct 2026

Latest episodes

22 episodes in the feed.

1. 

   1 Oct 2026

   eCommerce, Clearly | Episode 21: Is Social Media Becoming the New Storefront?

   Nearly 80% of Indian home shoppers discover products through social media. But does that really mean social media is becoming the new storefront? In this episode of eCommerce, Clearly, we dig deeper into what this shift actually means for ecommerce — and why the headline is only the starting point. The discussion is inspired by an ET Retail report on Deloitte’s research into India’s home and household market, which found that nearly 80% of Indian home shoppers discover products through social media, while 60% use ecommerce apps even while shopping in physical stores to research products, compare prices and access offers. We go beyond the numbers to explore how social media, creators, marketplaces, D2C websites, physical retail and AI are increasingly becoming different touchpoints in the same customer journey. Why does discovery matter if the purchase happens somewhere else? Is social media actually becoming a storefront — or is it becoming something more important: the place where purchase intent is created? And what does this mean for ecommerce brands trying to understand where their customers actually come from? The episode draws on insights from Deloitte’s “The Home Reset: How India is redefining the way homes are designed, upgraded and experienced” report, as covered by ET Retail, and looks at the broader implications for Indian ecommerce. Because maybe the biggest change isn't that social media is becoming a storefront. Maybe it's that the storefront itself is no longer one place. ecommerce, e-commerce, Indian ecommerce, ecommerce India, social commerce, social media commerce, social commerce India, ecommerce trends 2026, ecommerce trends India, ecommerce marketing, ecommerce strategy, D2C brands, D2C India, direct to consumer, marketplace ecommerce, Amazon India, Instagram shopping, creator commerce, creator-led commerce, influencer marketing, product discovery, ecommerce discovery, discovery-led commerce, consumer behaviour, online shopping India, omnichannel ecommerce, ecommerce funnel, ecommerce customer journey, ecommerce attribution, digital commerce, AI shopping, AI ecommerce, future of ecommerce, home and household ecommerce, Indian consumer, Gen Z shopping, ecommerce brands, Deloitte India, Deloitte home and household report, ET Retail, ecommerce podcast

2. 

   24 Sept 2026

   eCommerce, Clearly | Episode 20: The Diwali 2026 Ecommerce Strategy — Amazon, Flipkart, D2C & Quick Commerce

   We are officially two weeks away from the 2026 festive sale season — and for ecommerce brands and sellers, the question is no longer just “Are you ready for Diwali?” It’s “What role should every channel play in your festive ecommerce strategy?” In this episode of eCommerce, Clearly, we break down how brands can approach the upcoming Diwali 2026 sales season across Amazon, Flipkart, Myntra, Nykaa, quick-commerce platforms and their own D2C websites. We discuss why marketplaces can be powerful customer acquisition channels during Diwali, how brands should think about inventory, pricing, product assortment and profitability across different platforms, and whether your D2C website should actually run the same Diwali sale as Amazon and Flipkart. We also dive into the growing role of quick commerce during the festive season and why platforms such as Blinkit, Zepto and Swiggy Instamart can require a very different strategy from traditional marketplaces. One of the biggest questions we explore is: Should D2C brands run their biggest sale at the same time as the major marketplace Diwali sales? Our take: not necessarily. Instead, brands can consider using Diwali and the major marketplace festive sales for acquisition and discovery, while giving their D2C channel its own strategic moments later in the year — such as a New Year sale, brand anniversary, birthday campaign, exclusive product launch or loyalty-focused campaign. Because ecommerce today isn't simply about choosing between marketplaces and D2C. It's about understanding what each channel is actually supposed to do. In this episode, we cover: Diwali 2026 ecommerce strategy for sellers and D2C brands How to approach Amazon and Flipkart festive sales The role of Myntra and Nykaa during the festive season How quick commerce is changing festive shopping Marketplace vs D2C strategy during Diwali Whether brands should match marketplace discounts on their own websites Channel-specific pricing and contribution margins How to allocate inventory across ecommerce channels Choosing the right products for Amazon, Flipkart, Myntra, Nykaa, quick commerce and D2C Customer acquisition vs customer retention Turning festive marketplace buyers into long-term customers Why brands should think beyond the Diwali sale Building a post-Diwali D2C strategy New Year, anniversary and D2C-exclusive sale opportunities How ecommerce brands can build a multi-channel strategy instead of running the same promotion everywhere The festive season shouldn't just be about selling more during Diwali. It should be about using every channel strategically to acquire customers, build relationships and create repeat purchases long after the festive sale ends. 🎙️ eCommerce, Clearly — Episode 20 Topics: Diwali 2026, ecommerce strategy, festive season sales, Amazon, Flipkart, Myntra, Nykaa, quick commerce, Blinkit, Zepto, Swiggy Instamart, D2C, marketplace strategy, ecommerce marketing, customer acquisition, customer retention, festive ecommerce strategy India.

3. 

   17 Sept 2026

   eCommerce, Clearly | Episode 19: The Next 300 Million, Quick Commerce & India’s Changing Ecommerce Playbook

   India’s ecommerce ecosystem is changing fast — from the next 300 million consumers and the rise of Bharat Commerce to quick commerce becoming a full-fledged shopping and discovery channel. In Episode 19 of eCommerce, Clearly, we unpack some of the biggest shifts shaping Indian ecommerce in 2026. We start with the growing Bharat Commerce opportunity, including the thesis that India’s next 300 million consumers could reshape ecommerce economics through lower AOVs, higher volumes and value-led consumption. Then, we talk about how EcomBeyondDropship (EBD) is evolving from an ecommerce media platform into a broader ecosystem across media, education, services, consulting and community — including the new EBD Stack and Choose Your Path. We also dive into the massive festive ecommerce 2026 build-up, with Amazon and Flipkart expanding fulfilment, logistics and quick-commerce infrastructure ahead of India's biggest shopping season. Then comes one of the most interesting shifts: quick commerce and festive shopping. Ganpati is already becoming a digital storefront, with quick-commerce and ecommerce platforms merchandising products around occasions — from puja essentials, flowers and décor to sweets, gifting and festive food. What does this tell us about the future of ecommerce UX? We discuss the shift from product discovery to occasion-led discovery, and why ecommerce UI/UX is increasingly becoming a demand-generation and merchandising tool. We also explore: Amazon’s expansion of Amazon Now Flipkart Minutes’ rapid expansion across India The growing competition between Amazon, Flipkart and quick-commerce platforms Flipkart’s move into micro-dramas and content-to-commerce Why ecommerce platforms are increasingly competing for consumer attention, not just transactions How India’s next ecommerce wave could be shaped by value commerce and Tier-2/Tier-3 consumers India’s new Consumer Protection (E-Commerce) Amendment Rules, 2026 What the new rules mean for sponsored listings, search rankings, price transparency, dark patterns and ecommerce platforms The bigger question behind all of this: Is Indian ecommerce moving from simply selling products online to building entire consumer ecosystems around discovery, convenience, content, occasions and community? Learn more about EcomBeyondDropship — the smarter side of ecommerce: EcomBeyondDropship (https://www.ecombeyonddropship.com?utm_source=chatgpt.com) Explore the EBD ecosystem, including EBD Stack, Choose Your Path, Media, Education, Services, Consulting and Community. Bharat Commerce / Next 300 Million ETRetail — Bharat Commerce could hit $80–90 billion as the next 300 million consumers reshape ecommerce economics (https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/bharat-commerce-could-hit-80-90-billion-as-next-300-million-consumers-reshape-e-commerce-economics/134103815?utm_source=chatgpt.com) India Ecommerce Market / Connected Commerce BCG — $300 Billion Connected Commerce: How clicks and bricks are defining the future of India’s ecommerce (https://www.bcg.com/publications/2026/india-clicks-and-bricks-are-defining-the-future-of-e-commerce?utm_source=chatgpt.com) India’s $80B Online Retail Market & Value Commerce Redseer — Speed in Metro, Scale in Bharat: India’s $80B Online Retail Story (https://redseer.com/articles/speed-in-metro-scale-in-bharat-indias-80-bn-online-retail-story/?utm_source=chatgpt.com) Amazon — Festive Season Hiring Amazon India — 160,000 seasonal work opportunities for the festive season (https://press.aboutamazon.com/in/2026/9/amazon-india-creates-over-160-000-seasonal-work-opportunities-nationwide-as-festive-season-approaches?utm_source=chatgpt.com) Amazon — Operations & Amazon Now Expansion Amazon India — 20 new fulfilment centres and 150 new delivery stations (https://www.aboutamazon.in/news/operations/amazon-india-operations-network-expansion-biggest?utm_source=chatgpt.com) Amazon Now — 100+ Urban Fulfilment Centres Amazon India — Amazon Now expansion and broader product selection delivered in minutes (https://press.aboutamazon.com/in/2026/6/amazon-doubles-down-on-expansion-of-amazon-now-plans-to-launch-over-100-urban-fulfillment-centers-offering-4x-more-selection-delivered-in-minutes?utm_source=chatgpt.com) Flipkart Minutes — 150+ Cities & 1,200 Micro-Fulfilment Centres Flipkart Stories — Flipkart Minutes marks two years with 4X growth (https://stories.flipkart.com/announcement/flipkart-minutes-marks-two-years-with-4x-growth-reaches-over-150-cities?utm_source=chatgpt.com) Flipkart & Micro-Dramas Moneycontrol — Flipkart’s move into micro-dramas and content-to-commerce (https://www.moneycontrol.com/news/business/walmart-owned-flipkart-to-foray-into-micro-dramas-accelerating-content-to-commerce-play-14020790.html?utm_source=chatgpt.com) Quick Commerce & Festive Shopping Economic Times — Quick commerce reshapes festive shopping with idols, sweets and puja essentials (https://economictimes.indiatimes.com/tech/technology/quick-commerce-reshapes-festive-shopping-with-idols-sweets-puja-essentials/articleshow/124277895.cms?from=mdr&utm_source=chatgpt.com) Quick Commerce & Festive Inventory Inc42 — Inside Dark Store Festive Stock-Up Strategy (https://inc42.com/features/inside-dark-store-festive-stock-up-strategy/?utm_source=chatgpt.com) Amazon India — Festive Shopping / Great Indian Festival Amazon India — Great Indian Festival (https://www.aboutamazon.in/amazon-great-indian-festival?utm_source=chatgpt.com) New Ecommerce Rules 2026 Government of India / PIB — Consumer Protection (E-Commerce) Amendment Rules, 2026 (https://www.pib.gov.in/newsite/erelcontent.aspx?lang=2&reg=48&relid=294532&utm_source=chatgpt.com)

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