Ecommerce Elite features business owners and industry leaders sharing their knowledge to help others avoid the mistakes they made and scale their businesses faster.
I talked to Matt and Meredith Snow, Co-founders of BoredWalk Los Angeles. This power couple catapulted from being creatives who love to test waters in terms of design and career to being Ecommerce Elites. The duo shared how their love for anything aesthetic made them decide to start selling handmade handicrafts with pop art themes. Although the concept was great, it was not sustainable. This concern made them switch gears to wearable items, something that does not need tedious work on their part, especially on the production side. To keep the business up and running, they utilized their garage space and a guest room as an office.
20 Jul 2021
Diversify Your Marketing
I talked to Angela Smith, CEO of Off The Racks Boutique (https://www.shopofftheracks.com/), a women's clothing store that sells clothes, makeup, and fashion accessories. Currently, their sales continue to skyrocket in their online shop and mobile shopping app. Angela started her business in 2013 as a side hustle while working in the child support office. With only a spare room and five racks of clothes, the boutique's first collection of tank tops went viral, and the rest was history. Realizing that the small team had already outgrown the extra room in their home, Angela moved into a new space and continued to grow her business.
13 Jul 2021
YouTube Ads for Ecommerce
I talked to Shash Singh, CEO of Linx Digital Agency (https://linxdigitalagency.com/), a digital marketing company that helps eCommerce and info product businesses scale to 8 figures with YouTube advertising. He mentioned that the most common misconception is that YouTube advertising is only for coaches and info ads since the platform requires so much creativity for product videos to sell. However this is not the case, some eCommerce businesses have seen excellent results. Shash added that the site could work for direct response e-commerce to strengthen branding, increase sales in profitable acquisition cost, and boost credibility, which helps dominate the industry.
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4.7 / 5
28 ratings
Spotify
1.0 / 5
4 ratings
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