Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Ecommerce Growth Map Podcast

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by Frank Kenne

14 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

The Ecommerce Growth Map Podcast is where DTC founders, marketers, and operators come to learn how to grow smarter, scale profitably, and build brands that last. Hosted by Lion Media, this podcast breaks down the real strategies behind today’s fastest-growing ecommerce businesses. Each episode gives you clear, actionable insights across every part of the DTC journey — from marketing and media buying to operations, finance, branding, creative, and product development. If you want real growth, not guru theories — follow along. Your roadmap to ecommerce success starts here.

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Publishing Since

11/24/2025

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Recent Episodes

April 20, 2026

What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)

Want to scale your DTC brand the right way? Learn hard-earned lessons from 10 years in ecommerce on agencies, ad platforms, and what actually drives growth.Schedule a strategy call with me: https://lionmediaad.co/youtubeWatch this next - https://youtu.be/MmID3M9d2LgFOLLOW BEN https://www.linkedin.com/in/bendickshinski/ https://instagr.am/ben_dickshinskiTimestamps 0:00 What Makes a Great Agency + Guest Introduction & Career Start 7:00 Career Progression: Agencies, In-House, and Building Experience 14:00 Starting and Scaling E-commerce Brands + Channel Strategy 20:00 Metrics That Matter: CAC, Contribution Margin, and Forecasting 31:00 Meta Evolution, Incrementality, and the Future of Media Buying 40:17 — Agency Onboarding, Positioning & Initial Client Audit Process 41:40 — Account Turnaround Strategy & Managing Performance Risk With Clients 44:40 — Creative Strategy, Andromeda Update & Demand for Creative Volume 46:54 — Creative Testing Frameworks, Metrics & Performance Signals 49:29 — AI in Creative Production & Brand Control vs Automation Tradeoffs 51:31 — Applovin, CTV, YouTube & Emerging Ad Platforms Discussion 53:41 — Measuring CTV Performance, Incrementality & Attribution Challenges 54:27 — What Makes a Good vs Bad Agency (Structure, People & Delivery) 59:06 — Hiring, Team Structure & Managing Account Load in Agencies 1:04:50 — AI in Media Buying, Growth Bottlenecks & Future of Agencies

February 2, 2026

Why Google Ads Works for Some Brands and Fails for Others

Google Ads can drive massive volume—but that same volume comes with intense competition and rising costs. For many brands, the problem isn’t execution. It’s choosing the wrong channel for their business model.In this episode, we break down how to evaluate whether Google Ads actually makes sense for your brand, using the volume vs competition framework and explaining where Performance Max fits into the picture.You’ll learn: -How to think about Google Ads through the volume vs competition axis -When Google Ads is a strong growth channel—and when it’s not -Why higher intent doesn’t always mean higher profitability -Where Performance Max works best (and where it struggles) -How to decide if Google Ads should be a core channel or a supporting one -If you’re considering scaling Google Ads or wondering why results feel harder than expected, this episode will help you make a smarter, more strategic decision before investing more budget.Want help deciding if Google Ads is right for your brand? Book a free strategy call and we’ll review your business model, margins, and growth goals to determine whether Google Ads, Performance Max, or another channel is the best path forward.Book your free strategy call here: https://www.lionmediaad.com/pages/contactIf this episode helped you rethink your channel strategy, hit 👍, subscribe, and comment “GOOGLE” below. I read and reply to every comment.

January 29, 2026

Stop Tweaking Bids. This Is What Actually Makes Min ROAS & Cost Caps Work

Choosing the wrong bid strategy can quietly kill performance on Meta—even when your ads and targeting look fine.In this episode, we break down the core Meta Ads bidding strategies and explain how to use Min ROAS, Cost Cap, and Bid Cap the right way, depending on your goals, budget, and data maturity. This is a practical, no-hype walkthrough of how bidding actually works inside the auction.You’ll learn: -What Min ROAS, Cost Cap, and Bid Cap really mean -When each bidding strategy makes sense (and when it doesn’t) -How budget size and account history affect bid performance -Why bidding alone won’t fix weak results—but can amplify strong ones -How creatives, offers, and bidding work together at a foundational levelIf you’ve been stuck tweaking bids without seeing consistent results, this episode will help you build a smarter bidding foundation before scaling spend.Want help choosing the right bid strategy for your Ecommerce brand?Book a free strategy call and we’ll review your current Meta campaigns, identify which bidding approach fits your growth stage, and map out a plan to scale profitably.Book your free strategy call here: https://www.lionmediaad.com/pages/contactIf this breakdown helped clarify Meta bidding strategies, hit 👍, subscribe, and comment “BIDDING” below. I read and reply to every comment.

14 total episodes available

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Frequently asked questions

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What is Ecommerce Growth Map Podcast?: The Ecommerce Growth Map Podcast is where DTC founders, marketers, and operators come to learn how to grow smarter, scale profitably, and build brands that last.

Hosted by Lion Media, this podcast breaks down the real strategies behind today’s fastest-growing ecommerce businesses. Each episode gives you clear, actionable insights across every part of the DTC journey — from marketing and media buying to operations, finance, branding, creative, and product development.

If you want real growth, not guru theories — follow along. Your roadmap to ecommerce success starts here.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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