Nadav Berger: How to generate more revenue within your store with Gift Cards
Nadav Berger – VP of Marketing - Young-Veteran Mareter, with experience in the creation and application of worldwide go-to-market strategies, especially in the worlds of B2B eCommerce software.
Nadav holds over 3 years of leading and coaching marketing and sales teams and has vast experience in the worlds of inbound & outbound marketing, building strong business alliances with partners and customers, and building advanced funnels
Main topics:
Achieving more with Gift Cards, the most popular product in the world
Using Store Credit for refunds, minimizing operations costs
Using Gift Cards to increase customer engagement
All episodes: eCommerce Growth Show (https://www.omniconvert.com/ecommerce-growth-show/)
Episode notes: How to generate more revenue within your store with Gift Cards (https://www.omniconvert.com/blog/generate-more-revenue-gift-cards-nadav-berger-ecommerce-growth-show-ep-28.html)
Follow Omniconvert (https://www.omniconvert.com/) on:
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Twitter (https://twitter.com/omniconv)
Linkedin (https://www.linkedin.com/company/omniconvert)
YouTube (https://studio.podcast.co/omniconvert/growth-interviews-engaging-conversations-driven-by-digital-business-growth/youtube.com/watch?v=ihjS2cm9Ftg&list=PLW7gNNt1loCl7Jy61VNiuzxr3xkyDkhCy)
23 Oct 2020
Kelly Vaughn: Identifying and fixing conversion killers
Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing.
Main topics:
Why CRO matters
How to analyze your site and spot conversion killers
Industry best practices that you can start using today
All episodes: eCommerce Growth Show (https://www.omniconvert.com/ecommerce-growth-show/)
Episode notes: Identifying and fixing conversion killers (https://www.omniconvert.com/blog/identifying-fixing-conversion-killers-kelly-vaughn-ecommerce-growth-show-ep-27.html)
Follow Omniconvert (https://www.omniconvert.com/) on:
Facebook (https://www.facebook.com/omniconvert)
Twitter (https://twitter.com/omniconv)
Linkedin (https://www.linkedin.com/company/omniconvert)
YouTube (https://studio.podcast.co/omniconvert/growth-interviews-engaging-conversations-driven-by-digital-business-growth/youtube.com/watch?v=ihjS2cm9Ftg&list=PLW7gNNt1loCl7Jy61VNiuzxr3xkyDkhCy)
20 Oct 2020
Ton Wesseling: Outperform your competitors by embracing evidence-based growth
Ton is known for being the founding father of Online Dialogue - thought leaders in evidence-based growth. He has more than 20 years of experience in online optimization and is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and A/B-testing.
Ton hosts the A/B-testing mastery course on the CXL Institute, owns the ABtestguide.com platform and is also the founder of The Conference formerly known as Conversion Hotel.
Main topics:
Product - market fit -> do research and run experiments
Getting new clients in -> do research and run experiments
Getting more lifetime value out of your customers -> do research and run experiments
All episodes: eCommerce Growth Show (https://www.omniconvert.com/ecommerce-growth-show/)
Episode notes: Outperform your competitors by embracing evidence-based growth (https://www.omniconvert.com/blog/outperform-competitors-evidence-based-growth-ton-wesseling-ecommerce-growth-show-ep-26.html)
Follow Omniconvert (https://www.omniconvert.com/) on:
Facebook (https://www.facebook.com/omniconvert)
Twitter (https://twitter.com/omniconv)
Linkedin (https://www.linkedin.com/company/omniconvert)
YouTube (https://studio.podcast.co/omniconvert/growth-interviews-engaging-conversations-driven-by-digital-business-growth/youtube.com/watch?v=ihjS2cm9Ftg&list=PLW7gNNt1loCl7Jy61VNiuzxr3xkyDkhCy)
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