Ryan Babenzien: Growing Jolie from $0 to $28M in Revenue in 2 Years
Ryan is the CEO and Founder of Jolie Skin, which, after launching in 2022 with their Jolie Shower Head, quickly reached $4 million in sales in their first year and $28 million in 2023.
Even more impressive about this meteoric growth though is that it has been done:
With only 3 full-time employees.
No institutional capital raised.
Profitably since pretty much day 1.
And with an amazing subscription model component that has Jolie on pace to hover around $20 million in annual recurring revenue by the end of 2024.
Before Jolie, Ryan held numerous positions in the consumer and eCommerce world including at Puma and K-Swiss, as well as starting his own companies, most notably, GREATS, which is a footwear company that sold premium sneakers online as a DTC pioneer and was eventually bought by Steve Madden.
In this episode, we discuss:
His background and lessons from previous experiences as a Hollywood Agent, Puma and K-Swiss, and building GREATS.
The three-pillar framework that led to the idea for Jolie.
Importance of customer education, especially as a market creator.
Market size and opportunity for Jolie in the U.S. and globally.
Dupe-swapping: the mechanics and who can execute it.
Jolie's massive UGC machine and how to kickstart UGC from 0 to 1.
Anti-discounting stance.
Jolie's comparison to SaaS.
The future of Jolie and an ideal outcome for the business.
One SaaS tool Ryan wishes he had at Jolie right now.
The other business ideas he thought of that fit his three-pillar framework.
And much more!
Connect with Ryan on LinkedIn (https://www.linkedin.com/in/ryanbabenzien/) and shop Jolie here (https://jolieskinco.com/).
The eCommerce Innovators podcast is brought to you by Alia.
Alia (https://www.alialearn.com/) is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience.
Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.
Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia.
Connect with the host, Cory, on Twitter. (https://twitter.com/corylgill)
30 May 2024
Jordan Narducci: How Momentous Supplements Has Grown to Raise More Than $32M
Jordan Narducci is Head of eCommerce and Digital Marketing at Momentous, a leading supplement and health brand that recently raised more than $32 million. Over the last few years, Momentous has experienced rapid growth and we dive into the factors that have made that happen and much more.
In this episode, we discuss:
Lessons from previous experiences at SnackNation, Kellogg, and The Bruery & Offshoot Beer Co.
How Momentous differentiates itself in the saturated supplements space
Growth through their partner program with experts like Andrew Huberman and Kelly Starrett
Expanding into other more traditional marketing channels
AI’s role in eCommerce and how Momentous is thinking about it
The one SaaS tool that Jordan wishes he could have at Momentous
His favorite supplement from Momentous!
Connect with Jordan (https://www.linkedin.com/in/jordan-narducci/) on LinkedIn
Check out Momentous (https://www.livemomentous.com/)
The eCommerce Innovators podcast is brought to you by Alia.
Alia is a popup alternative for Shopify brands that rewards customer education and results in 2x - 4x more sales and at least an equal opt-in rate to your current popup.
Learn More About Alia (https://www.alialearn.com/)
Cory's LinkedIn (Host) (https://www.linkedin.com/in/corylgill)
Cory's Twitter (Host) (https://twitter.com/corylgill)
4 Apr 2024
Anna Carr: Leading Partnerships with the UFC, Maxx Crosby, and More at Slate Milk
Anna Carr is Senior Partnerships Manager at Slate Milk and was the first hire at the company. Slate Milk sells a line of low sugar, higher protein, lactose free chocolate milks and lattes. To date, Slate has raised more than $16mm dollars and is an official partner of the UFC.
In this episode, we discuss:
Anna's path to Slate Milk and being their first hire
The rapid growth of the company over the last few years and product iteration
Key factors that led to this growth
Everything partnerships!
Their HUGE deal with the UFC
Celebrity deals with athletes like Maxx Crosby
Successfully finding influencers and affiliates to work with
Managing partnerships both large and small
What's coming up in 2024 for Slate
Connect with Anna on LinkedIn (https://www.linkedin.com/in/anna-carr-7ba7a287/)
Check out Slate Milk (https://slatemilk.com/)
The eCommerce Innovators podcast is brought to you by Alia.
Alia is a popup alternative for Shopify brands that rewards customer education and results in 2x - 4x more sales and at least an equal opt-in rate to your current popup.
Learn More About Alia (https://www.alialearn.com/)
Cory's LinkedIn (Host) (https://www.linkedin.com/in/corylgill)
Cory's Twitter (Host) (https://twitter.com/corylgill)
8 Mar 2024
Jess Cervellon: Fractional CMO & CXO, Insights From Feastables, and More
Jess Cervellon is a Fractional CMO and CXO for DTC and eCommerce brands, Founder of Open Late Collective, which specializes in marketing and customer experience for creator and influencer brands, and host of the podcast The Juice with Jess Cervellon. She was employee #4 at Feastables and served as the VP of Customer Experience. Before this, she led, and was a part of, customer experience teams at Anagram, Cybrary, and TravelBank.
In this episode, we discuss:
What drove Feastables' rapid early success
Gamification: benefits, drawbacks, and when it can be too much
Being customer-obsessed and how to practically do it across the entire customer journey
Customer experience being a company-wide, cultural focus across teams
Utilizing data effectively from CX teams
Reaching non-conventional channels where your customers live
Measuring the return of live events
And much more!
Connect with Jess on LinkedIn (https://www.linkedin.com/in/jess-cervellon/)
Check out her Newsletter and Podcast (https://jesscervellon.com/newsletter-sign-up)
The eCommerce Innovators podcast is brought to you by Alia.
Alia is a popup alternative for Shopify brands that rewards customer education and results in 2x - 4x more sales and at least an equal opt-in rate to your current popup.
Learn More About Alia (https://www.alialearn.com/)
Cory's LinkedIn (Host) (https://www.linkedin.com/in/corylgill)
Cory's Twitter (Host) (https://twitter.com/corylgill)
Shaan's LinkedIn (Host) (https://www.linkedin.com/in/shaan-arora/)
Shaan's Twitter (Host) (https://twitter.com/iamshaanarora)
8 Feb 2024
Ankit Patel: Co-Founder & Chief Brand Officer at Obvi
Ankit Patel is the Co-Founder & Chief Brand Officer at Obvi. Over his 10-year tenure as a designer, Ankit has crafted the vision and brand elements for nearly 20+ brands, which has amassed more than 9 figures in sales for all of them combined. He is also one of the hosts of the Chew On This podcast, a leading eCommerce podcast bringing listeners digestible DTC content.
In this episode, we discuss:
The role of a Chief Brand Officer and the difference between brand and design
Advice on branding and the elements of creating an effective brand image
How to get the full value out of a photoshoot
Importance of building a personal brand and its impact on Obvi
Benefits of starting a podcast through your brand, like Chew On This for Obvi
And much more!
Connect with Ankit on Twitter (https://www.linkedin.com/in/ankitobvi/) and LinkedIn (https://www.linkedin.com/in/ankitobvi/)
Check out Obvi (https://myobvi.com/)
The eCommerce Innovators podcast is brought to you by Alia.
Alia is the popup alternative for Shopify stores looking to increase conversions from new visitors and collect 3x more shopper data by rewarding customer education.
Learn More About Alia (https://www.alialearn.com/)
Cory's LinkedIn (Host) (https://www.linkedin.com/in/corylgill)
Cory's Twitter (Host) (https://twitter.com/corylgill)
Shaan's LinkedIn (Host) (https://www.linkedin.com/in/shaan-arora/)
Shaan's Twitter (Host) (https://twitter.com/iamshaanarora)
5 Jan 2024
Eli Weiss: Lessons From Jones Road Beauty, OLIPOP, and More
Eli Weiss is the VP of Retention Advocacy at Yotpo. Prior to this role, he held numerous positions across CX & Retention at leading DTC and retail brands, such as Jones Road Beauty and OLIPOP.
In this episode, we discuss:
The crucial role of customer education across the buyer journey
Early experiences in the world of eCommerce as a generalist
How OLIPOP's culture early on was pivotal to its success
Balancing brand building with measuring marketing return
Creating legendary experiences for customers
The importance of customer conversations and how to have them
His move to Yotpo and work building the future of CX & retention
And much more!
Connect with Eli on Twitter (https://twitter.com/eliweisss) and LinkedIn (https://www.linkedin.com/in/eliweisss/)
Check out his Newsletter on CX & Retention (https://www.eliweisss.com/)
The eCommerce Innovators podcast is brought to you by Alia.
Alia is the popup alternative for Shopify stores looking to increase conversions from new visitors and collect 3x more shopper data by rewarding customer education.
Learn More About Alia (https://www.alialearn.com/)
Cory's LinkedIn (Host) (https://www.linkedin.com/in/corylgill)
Cory's Twitter (Host) (https://twitter.com/corylgill)
Shaan's LinkedIn (Host) (https://www.linkedin.com/in/shaan-arora/)
Shaan's Twitter (Host) (https://twitter.com/iamshaanarora)
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