Ecommerce Marketing Chats

About Ecommerce Marketing Chats

Weekly E-commerce Marketing Chats with Jimmy Dalgleish and Charles Travers, providing the latest up-to-date e-commerce marketing advice to help grow your ecommerce sales.

Publisher

Charles Travers & Jimmy Dalgleish

Category

business

Language

en

Explicit

No

First episode

4 Sept 2025

Latest episode

2 Oct 2026

Latest episodes

31 episodes in the feed.

1. 

   2 Oct 2026

   EMC #31: Should You Hire a Freelancer or an Agency?

   Both of us are freelancers. So we said that out loud before we started. Welcome to Ecommerce Marketing Chats with Charles Travers (Ecommerce SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy opens with the complaint he hears most from brands leaving an agency, which is that they had a different account manager every couple of months and someone was always relearning the account. He covers the seniority ladder nobody explains at the pitch, why agencies offering every channel are often strong in none of them, and the setup he rates above both models. Charles is a freelancer too, so this is not a debate. But he ran an agency and used to hire freelancers himself, which means he can name where the freelancer model genuinely falls down. There is a hard capacity ceiling, and he watched contractors he hired take on too much work and quietly get worse. Anyone claiming to do your SEO, ads, development and design is outsourcing part of it. He also explains why genuinely good agencies cost what they do, which comes down to margin and to the fact that the best practitioners leave to work for themselves. They disagree on one thing worth hearing: whether an agency really does give you cover when someone is off sick. Both of us sell one of these models, so take it accordingly. We are bringing an agency owner on for a follow-up episode to argue the other side properly. About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's newsletter "In The Search Trenches" for monthly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter (https://www.charlestravers.com/in-the-search-trenches-newsletter) Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ (https://www.facebook.com/groups/ecommarketingcommunity/) Charles Travers https://www.charlestravers.com (https://www.charlestravers.com) https://www.linkedin.com/in/charlestravers (https://www.linkedin.com/in/charlestravers) https://www.instagram.com/charlesltravers (https://www.instagram.com/charlesltravers) https://www.facebook.com/charlesltravers (https://www.facebook.com/charlesltravers) Jimmy Dalgleish https://www.snapbackmedia.com.au (https://www.snapbackmedia.com.au) https://www.linkedin.com/in/jimmydalgleish (https://www.linkedin.com/in/jimmydalgleish) Watch the full episode on YouTube: https://youtu.be/iR1AskfEwms (https://youtu.be/iR1AskfEwms) #ecommerce #shopifyseo #googleads #ecommercemarketing #hiringanagency #freelancer #dtc #shopifymarketing

2. 

   24 Sept 2026

   EMC #30: Black Friday 2026: What We Are Actually Doing for Clients Right Now

   Most ecommerce stores start thinking about Black Friday in November. by which point the planning window has already closed. Welcome to Ecommerce Marketing Chats with Charles Travers (Ecommerce SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist). Jimmy opens with the calendar he runs with his coaching clients: September to plan, October to build, November to go. Then the decision that comes before any tactic, which is what your offer actually is. His argument is that sitting Black Friday out because you do not like discounting is the worst option available, and that you do not have to discount at all to take part. Charles then screen-shares the Black Friday collection page document he has shared with his own clients, and walks through it in three stages: a coming soon page live by late September, the live sale page, and what the page becomes after the sale ends. He covers why the year belongs in the meta title but never in the URL, how to force a re-crawl in Search Console, and when sub-collections are worth building for larger catalogues. Jimmy comes back to the paid side with the point most stores miss, which is that Google does not know you are having a sale unless you tell it. He covers Merchant Center promotions, using branded search ads as a billboard rather than a copy of your organic listing, feed rules for bundles, and why a segmented sale needs its own Performance Max campaign. They close on the channel that should come before either of them, which is email. This is part one of two. A second Black Friday episode follows in mid-October. Tools & Resources Mentioned: - SE Ranking: https://seranking.com (https://seranking.com) - Keyword research and rank tracking. The tool Charles moved to earlier this year and uses for Black Friday keyword research. - Google Search Console: https://search.google.com/search-console (https://search.google.com/search-console) - Used to request re-indexing when the collection page metadata changes at each stage. - Google Merchant Center: https://merchants.google.com (https://merchants.google.com) - Where the Black Friday promotion has to be submitted for it to appear in Shopping ads. About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's newsletter "In The Search Trenches" for monthly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter (https://www.charlestravers.com/in-the-search-trenches-newsletter) Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ (https://www.facebook.com/groups/ecommarketingcommunity/) Charles Travers https://www.charlestravers.com (https://www.charlestravers.com) https://www.linkedin.com/in/charlestravers (https://www.linkedin.com/in/charlestravers) https://www.instagram.com/charlesltravers (https://www.instagram.com/charlesltravers) Jimmy Dalgleish https://www.snapbackmedia.com.au (https://www.snapbackmedia.com.au) https://www.linkedin.com/in/jimmydalgleish (https://www.linkedin.com/in/jimmydalgleish) Watch the full episode on YouTube: https://youtu.be/cLBdfdcqZiY (https://youtu.be/cLBdfdcqZiY) #blackfriday #blackfridaymarketing #ecommerce #shopifyseo #googleads #ecommercemarketing #shopifymarketing #collectionpages #merchantcenter

3. 

   17 Sept 2026

   EMC #29: Why Ecommerce Store Owners Are Sleeping on Podcasts as a Marketing Channel

   Most ecommerce brands are investing heavily in Meta and Google. and completely ignoring one of the best content channels available to them. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Charles and Jimmy open by sharing why the show is evolving. moving from weekly ad-hoc chats to specific deep-dive topics that are more likely to get discovered, shared, and cited across AI search platforms. They then make the case for why ecommerce store owners should seriously consider podcasting as a marketing channel, covering two practical strategies: documenting your founder journey in public, or building a podcast for the audience that buys your products rather than about your business itself. They also cover how podcast syndication creates natural backlinks without any extra effort, how one recording can be repurposed into reels, clips, and ads, and how to get started with the tools they use to run the show. Tools & Resources Mentioned: - Riverside: https://riverside.fm (https://riverside.fm) - Recording, hosting, and syndication platform used to publish across Apple Podcasts, Spotify, YouTube, and more. Affiliate link available for those wanting to support the show. About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's newsletter "In The Search Trenches" for monthly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter (https://www.charlestravers.com/in-the-search-trenches-newsletter) Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ (https://www.facebook.com/groups/ecommarketingcommunity/) Watch the full episode on YouTube: https://youtu.be/fG3KEmz3Pho?si=7sc8sp_jJQtijmBh (https://youtu.be/fG3KEmz3Pho?si=7sc8sp_jJQtijmBh) #ecommercepodcast #ecommerce #shopifymarketing #contentmarketing #ecommercemarketing #podcastingstrategy

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Based on episode analysis; this does not confirm that the show is currently accepting guests.