Weekly E-commerce Marketing Chats with Jimmy Dalgleish and Charles Travers, providing the latest up-to-date e-commerce marketing advice to help grow your ecommerce sales.
Ecommerce Marketing Chats
Claim This Podcastby Charles Travers & Jimmy Dalgleish
22 episodes
Updated Daily
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Podcast Overview
Weekly E-commerce Marketing Chats with Jimmy Dalgleish and Charles Travers, providing the latest up-to-date e-commerce marketing advice to help grow your ecommerce sales.
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🇺🇲
Publishing Since
9/4/2025
1 verified contact email on file for Ecommerce Marketing Chats
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Recent Episodes
June 19, 2026
EMC #22: Claude Design, ChatGPT Ads, and Why SEMrush Just Lost a Customer
<p>Charles is ditching SEMrush. here's what he's switching to and why.<br /></p><p>Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).</p><p></p><p>Charles announces he's moving from SEMrush to SE Rankings, breaking down the key differences including 2000 keyword tracking, 100 AI search prompts as standard and an annual price roughly half that of SEMrush. </p><p></p><p>Jimmy shares an update on his ChatGPT ads testing after spending a few hundred dollars across multiple accounts, and both hosts discuss how Claude Design is transforming their workflow for proposals, slide decks, and client-facing documents.</p><p></p><p>They also cover why AI is replacing the Fiverr market rather than agencies, and why Bing and DuckDuckGo are quietly becoming more relevant for certain ecommerce audiences.</p><p></p><p><b>Tools & Resources Mentioned:</b></p><p>- SE Rankings: <a rel="noopener noreferrer nofollow" href="https://seranking.com" target="_blank">https://seranking.com</a> - SEO and AI search tracking tool with 2000 keywords and 100 AI prompts included</p><p>- SEMrush: <a rel="noopener noreferrer nofollow" href="https://www.semrush.com" target="_blank">https://www.semrush.com</a> - Referenced as the tool Charles is moving away from</p><p>- Claude Design: <a rel="noopener noreferrer nofollow" href="https://claude.ai" target="_blank">https://claude.ai</a> - Used for proposals, slide decks, and blog UX redesigns</p><p>- Claude Cowork: <a rel="noopener noreferrer nofollow" href="https://claude.ai" target="_blank">https://claude.ai</a> - Used to build a blog generation skill for ecommerce stores</p><p>- ChatGPT: <a rel="noopener noreferrer nofollow" href="https://chat.openai.com" target="_blank">https://chat.openai.com</a> - Preferred for image generation. also being tested for ads</p><p>- DuckDuckGo: <a rel="noopener noreferrer nofollow" href="https://duckduckgo.com" target="_blank">https://duckduckgo.com</a> - Privacy browser seeing a resurgence among users opting out of AI search</p><p></p><p><b>About the Hosts:</b></p><p>Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.</p><p></p><p><b>Connect With Us:</b></p><p>Join our Facebook community: Shopify Marketing Secrets - <a rel="noopener noreferrer nofollow" href="https://www.facebook.com/groups/ecommarketingcommunity/" target="_blank">https://www.facebook.com/groups/ecommarketingcommunity/</a></p><p></p><p>Watch the full episode on YouTube: </p><p><a rel="noopener noreferrer nofollow" href="https://youtu.be/BK6tUJ6Q0YE?si=yjCRo2otBJyx9-w4" target="_blank">https://youtu.be/BK6tUJ6Q0YE?si=yjCRo2otBJyx9-w4</a></p><p></p><p>#ecommerce #shopify #semrush #seranking #claudedesign #chatgptads #shopifyseo #ecommercemarketing #aitools</p>
June 11, 2026
EMC #21: We're Testing ChatGPT Ads. Here's What We've Found So Far
<p>ChatGPT ads just launched and Jimmy is already in the testing phase. here's what ecommerce stores need to know before jumping in.</p><p></p><p>Welcome to <b>Ecommerce Marketing Chats</b> with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).</p><p></p><p>Jimmy shares his early experience with ChatGPT ads, currently live in Australia, UK, New Zealand, Canada, and the US. </p><p></p><p>The approval process takes around two weeks, the recommended CPC sits between $3-5, and the ads manager is about as basic as it gets. </p><p></p><p>He breaks down three campaign structures worth testing, why UTM tracking is essential from day one, and why high-ticket products are likely to see the best returns given the cost per click.</p><p></p><p>Charles covers Google's announcement that AI search impression data is coming to Google Search Console, rolling out in the UK first. </p><p></p><p>They also get into what a properly built blog system looks like and why refreshing old blog posts can be a quicker win than writing new ones.</p><p></p><p><b>Tools & Resources Mentioned:</b></p><p>- ChatGPT Ads: <a rel="noopener noreferrer nofollow" href="https://ads.openai.com" target="_blank">https://ads.openai.com</a> - Now live in Australia, UK, New Zealand, Canada, and the US</p><p></p><p><b>Connect With Us:</b></p><p>Join our Facebook community: Shopify Marketing Secrets - <a rel="noopener noreferrer nofollow" href="https://www.facebook.com/groups/ecommarketingcommunity/" target="_blank">https://www.facebook.com/groups/ecommarketingcommunity/</a></p><p></p><p><b>Watch the full episode on YouTube: </b></p><p><a rel="noopener noreferrer nofollow" href="https://youtu.be/jdUwVOzl2qc" target="_blank">https://youtu.be/jdUwVOzl2qc</a></p><p></p><p>#ecommerce #shopify #chatgptads #openaiads #shopifyseo #blogstrategy #ecommercemarketing #aisearch</p>
May 28, 2026
EMC #20: Google's Biggest AI Search Update Yet. Agentic Shopping Is Here!
<p>Google just held their biggest AI keynote yet. and the implications for ecommerce stores are significant.</p><p><br />Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).<br /></p><p>Charles breaks down the key takeaways from Google's two-hour keynote, including the full integration of AI overviews and AI mode, the launch of agentic commerce features, and why search queries are at an all-time high even as organic clicks trend downward. <br /><br />Jimmy covers the new Shopify agentic sales channel connecting product catalogues to ChatGPT and Copilot, and shares an important warning about making Claude Code changes on live themes after a student's site went down for eight hours.<br /></p><p>They also get into blog strategy, why a well-targeted post should generate clicks within its first week of being indexed, and how to build a content flywheel that turns one good blog into email, social, and paid traffic assets.<br /></p><p>Tools & Resources Mentioned:<br /></p><p>- Claude: <a rel="noopener noreferrer nofollow" href="https://claude.ai" target="_blank">https://claude.ai</a> - Connected to Shopify via MCP connector for bulk metadata management</p><p>- Claude Code: <a rel="noopener noreferrer nofollow" href="https://claude.ai/code" target="_blank">https://claude.ai/code</a> - Used for theme edits and custom tool building. draft themes only</p><p>- Shopify: <a rel="noopener noreferrer nofollow" href="https://www.shopify.com" target="_blank">https://www.shopify.com</a> - New agentic sales channel for ChatGPT and Copilot integration</p><p>- Google Merchant Center: <a rel="noopener noreferrer nofollow" href="https://merchants.google.com" target="_blank">https://merchants.google.com</a> - Agentic commerce features available in beta</p><p>- ChatGPT: <a rel="noopener noreferrer nofollow" href="https://chat.openai.com" target="_blank">https://chat.openai.com</a> - Now integrated into Shopify's agentic sales channel</p><p>- SEMrush: <a rel="noopener noreferrer nofollow" href="https://www.semrush.com" target="_blank">https://www.semrush.com</a> - Connected to Claude via MCP for keyword research</p><p>- Screaming Frog: <a rel="noopener noreferrer nofollow" href="https://www.screamingfrog.co.uk/seo-spider" target="_blank">https://www.screamingfrog.co.uk/seo-spider</a> - Integrated into Claude via MCP for site auditing</p><p><br />About the Hosts:</p><p>Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.</p><p><br />Free Resources:</p><p>Subscribe to Charles's FREE newsletter "In The Search Trenches" for monthly SEO and AI Search insights: <a rel="noopener noreferrer nofollow" href="https://www.charlestravers.com/in-the-search-trenches-newsletter" target="_blank">https://www.charlestravers.com/in-the-search-trenches-newsletter</a><br /></p><p>Connect With Us:</p><p>Join our FREE Facebook community: Shopify Marketing Secrets:<br /><a rel="noopener noreferrer nofollow" href="https://www.facebook.com/groups/ecommarketingcommunity/" target="_blank">https://www.facebook.com/groups/ecommarketingcommunity/</a><br /></p><p>Watch the full episode on YouTube: <br /><a rel="noopener noreferrer nofollow" href="https://youtu.be/fKJg02QDb-Q" target="_blank">https://youtu.be/fKJg02QDb-Q</a><br /></p><p>#ecommerce #shopify #googleai #agenticcommerce #claudeai #shopifyseo #ecommercemarketing #blogstrategy</p>
22 total episodes available
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- What is Ecommerce Marketing Chats?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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