eCommerce Masters

About eCommerce Masters

Most manufacturers and distributors share the same problem: a gap between how their customers want to buy and how the business is actually set up to sell to them. Some haven't built a digital channel yet and want to do it right. Others built one that never really took hold. Either way, the root cause is the same — decisions made in the wrong order. The B2B eCommerce Podcast is where that gap gets closed. Hosted by Ethan Giffin, founder and CEO of The B2B eCommerce Agency (https://b2becommerceagency.com) and author of Closing the Digital Revenue Gap, the show is built for the people responsible for digital at mid-market manufacturers and distributors — VPs and Directors of Marketing, IT, and eCommerce. What you'll learn: How to sequence a digital commerce build so it works the first time Why so many B2B buyer portals launch and then go unused How to connect platforms like BigCommerce and Shopware to ERPs like NetSuite, Epicor, and SAP How to build the internal case that gets a CEO or CFO to fund it Ethan and his guests trade real answers instead of hype. The through-line is the philosophy behind the agency itself: educate before you execute, diagnose before you prescribe. The B2B eCommerce Agency works exclusively with manufacturers and distributors to close the digital revenue gap — helping them build the buyer portal their customers actually use. Get the book free. Ethan's book, Closing the Digital Revenue Gap, lays out the framework behind the show. Get a free copy at https://b2becombook.com (https://b2becombook.com). Subscribe wherever you listen, and follow along for new episodes throughout the year.

Publisher

The B2B eCommerce Agency

Category

business · technology

Language

en

Explicit

No

First episode

13 Feb 2024

Latest episode

3 Mar 2026

Latest episodes

24 episodes in the feed.

1. 

   3 Mar 2026

   Standardizing Data Flows for Scalable eCommerce with Robert Rand from iPaaS.com - EP024

   Learn how a central data hub replaces brittle integrations, connects ERP, CRM, and eCommerce, and unlocks scalable B2B growth. About This Episode Your eCommerce site is live—but why are orders still being printed, copied, or fixed by hand behind the scenes? In this episode of eCommerce Masters, host Ethan Giffin sits down with Robert Rand, Chief Partnership Officer at iPaaS.com, to expose the real bottleneck holding B2B manufacturers and distributors back: disconnected systems. Robert explains how ERPs, CRMs, eCommerce platforms, and fulfillment tools often operate in silos, forcing teams to patch problems manually and slowing growth without anyone realizing it. Robert breaks down why point-to-point integrations and custom “spaghetti code” fail at scale—and how a central data hub changes everything. He shares how iPaaS helps companies automatically move orders, inventory, pricing, customer data, and payments across systems while catching errors before customers feel them. The conversation includes real-world examples like routing orders to the right warehouse, syncing offline sales with marketing tools, and preparing clean data for AI, analytics, and future system changes. Robert also offers practical advice on rolling out integrations in phases, avoiding costly shortcuts, and choosing partners who think beyond launch day. If you’re a B2B manufacturer or distributor tired of workarounds and manual fixes, this episode shows how real scalability starts with connected data. Listen now to learn how to fix the systems behind the sale. Chapters 00:00 – Why Disconnected Systems Stall B2B Growth 06:45 – Robert Rand’s Path from Manufacturing to iPaaS 13:30 – What an Integration Platform Actually Does 20:15 – From Spaghetti Code to a Central Data Hub 27:00 – Real B2B Pain Points: ERP, Orders, and Manual Work 33:45 – The “Central Hub” Model and Scalable Data Flow 40:30 – Real-World Integration Success Stories 47:15 – Choosing the Right Partners and Defining Success 54:00 – Avoiding Integration Mistakes and Planning for the Future Resources Groove Commerce –https://www.groovecommerce.comiPaaS.com – https://www.ipass.comAmazon Web Services – https://aws.amazon.comShopware – https://www.shopware.comMicrosoft Dynamics – https://dynamics.microsoft.comPayfabric  – https://www.payfabric.comGlobal Payments – https://www.globalpayments.comOracle ERP – https://www.oracle.com/erpPIMcore  – https://pimcore.comOpenAI – https://www.openai.comGoogle Gemini – https://ai.google/geminiMicrosoft Copilot – https://www.microsoft.com/copilotLinkedIn – https://www.linkedin.comApple Podcasts – https://podcasts.apple.comYouTube – https://www.youtube.com About our Guest, Robert Rand Robert Rand first became an authority in the tech community as the CTO of Rand Marketing, a full-service ecommerce and digital marketing agency that was acquired back in 2017. His passion for helping organizations grow and thrive across channels has continued to shape his career. After 4+ years as the head of partnerships at JetRails, where he also hosted an influential industry podcast, he joined iPaaS.com as their Chief Partnership Officer - a platform that unifies data across complex software platforms. About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Us: Website: www.groovecommerce.com/LinkedIn: https://www.linked

2. 

   22 Jan 2026

   From PO to Portal with Joe Twer from BlueSnap – EP023

   Joe Twer of BlueSnap shares how modern B2B payments reduce friction, speed cash flow, and drive global growth. About this Episode: Why are B2B companies spending millions to modernize eCommerce—only to collect payments like it’s still 1999? In this episode of eCommerce Masters, Ethan Giffin sits down with Joe Twer, VP of Global Sales at BlueSnap, to uncover one of the most overlooked blockers to B2B growth: how companies get paid. Joe explains why paper invoices, manual ACH workflows, and outdated gateways create silent friction that hurts cash flow, increases failed payments, and frustrates today’s buyers. Joe shares how leading manufacturers and distributors are rethinking payments as part of the buying experience—not just a back-office task. He breaks down how payment orchestration helps businesses support cards, ACH, recurring billing, and invoice payments across regions while improving approval rates and lowering costs. Real-world examples show how customer portals, global surcharging, and smarter routing remove friction and accelerate collections. The conversation also challenges the myth that “all payment gateways are the same,” explaining how the wrong choice can limit global growth before it even starts. If you’re modernizing B2B commerce but still relying on manual billing and legacy payments, this episode will change how you think about revenue. Essential listening for leaders serious about growth. Chapters 00:00 – Why B2B payments are broken06:10 – Joe Twer’s path into payments and global commerce12:45 – Why payments are table stakes but rarely optimized19:30 – What makes BlueSnap different from traditional gateways26:05 – Failed transactions, routing, and approval rate optimization32:50 – Supporting global payments, ACH, and recurring billing39:20 – ERP and eCommerce platform integrations in B2B45:40 – Reducing checkout friction and improving buyer experience52:10 – Surcharging, digital transformation, and final advice Resources Groove Commerce – https://www.groovecommerce.comBlueSnap – https://www.bluesnap.comStripe – https://stripe.comNetSuite – https://www.netsuite.comMicrosoft Dynamics – https://dynamics.microsoft.comSAP – https://www.sap.comBigCommerce – https://www.bigcommerce.comShopify – https://www.shopify.comSalesforce Commerce Cloud – https://www.salesforce.com/products/commerce-cloudLinkedIn – https://www.linkedin.comYouTube – https://www.youtube.com About the guest: Joe Twer Joe Twer is a global payments leader with deep expertise in helping companies modernize their commerce infrastructure and scale internationally. As Vice President of Global Sales at BlueSnap, powered by Payroc, Joe works with manufacturing, technology, and B2B organizations to unify and optimize their global payment operations. With a background spanning product consulting, solution sales, and program management, Joe brings a unique blend of technical insight and commercial strategy to every conversation. He is passionate about helping businesses consolidate systems, eliminate data silos, and turn payments into a growth driver—not just a back-office function. About the host: Ethan Giffin Ethan Giffin is the founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build, and grow their eCommerce sites. An industry expert in eCommerce, digital marketing, and commerce technology, Ethan has spent years focused on conversion rates, search visibility, and web analytics. When he’s not optimizing eCommerce architecture at Groove Commerce, Ethan speaks nationally and internationally as an industry authority. In his free time, he enjoys cooking, traveling, DJing, and collecting rare pocket squares. Connect with us Website: https://www.groovecommerce.comLinkedIn: https://www.linkedin.com/company/groove-commerce/Facebook: https://www.facebook.com/iGotGrooveX: https://x.com/groovecommerceInstagram: https://www.instagram.com/groovecommerce/

3. 

   2 Dec 2025

   Designing for Conversions with Justin Scott from Dopple– EP022

   Discover how Justin Scott of Dopple and Ethan Giffin explore 3D visualization, UX, and strategies for designing eCommerce sites that convert. About This Episode What if your website could sell like your best salesperson—guiding buyers through every detail, option, and finish until they’re confident enough to click “buy”? In this episode of eCommerce Masters, Justin Scott, CEO of Dopple, joins Ethan Giffin to reveal how 3D visualization is transforming B2B commerce. Justin shares how Dopple’s platform helps brands move beyond static 2D photos and into interactive, 3D product experiences that educate and convert. He explains how businesses can turn complex, customizable products into simple visual journeys—and why this shift is essential as modern B2B buyers expect speed, clarity, and control. With examples like Copper Hoods, where 3D configurators boosted engagement by 60% and conversions by 40%, Justin proves that visual storytelling isn’t just beautiful—it’s profitable. Along the way, he and Ethan explore the future of AI-driven content, the power of agency collaboration, and the importance of hiring digital-native talent to lead transformation. If you’re ready to rethink how customers see and shop your products, this episode will change the way you look at B2B eCommerce forever.Listen now to learn how showing more can help you sell more. Chapters 00:00 - Designing for Conversions: The Power of Visual Merchandising 02:00 - Justin’s Journey from Zillow to Dopple 05:00 - The Shift from 2D to 3D in B2B Commerce 08:00 - What Dopple Does and Who It’s For 12:00 - Real-World Example: Copper Hoods Configurator 16:00 - Designing for Conversion Through Visualization 22:00 - The Role of CAD and 3D Modeling in Buyer Experience 27:00 - Understanding Buyer Behavior and Analytics 30:00 - Partnerships, Implementation, and Collaboration 32:00 - Build vs. Buy: Scaling 3D Technology for B2B 36:00 - The Future of Digital Transformation in B2B Commerce 38:00 - What’s Next for Dopple and Groove Commerce 46:00 - Final Thoughts: Hiring for Digital Vision and Transformation Resources Dopple - https://www.dopple.ioGroove Commerce - https://www.groovecommerce.comZillow - https://www.zillow.comTumblr - https://www.tumblr.comCopper Hoods - https://www.copperhoods.comShopTalk (Event) - https://shoptalk.comGoogle Analytics 4 (GA4) - https://marketingplatform.google.com/about/analytics/Shopware - https://www.shopware.comBigCommerce - https://www.bigcommerce.comShopify - https://www.shopify.comSalesforce - https://www.salesforce.comHawkSearch - https://www.hawksearch.com About our Guest, Justin Scott Justin Scott is the CEO and Co-Founder of Dopple, a company transforming ecommerce with immersive 3D and AR experiences. He’s spent his career at the center of digital innovation; from reshaping how people shop for homes at Zillow, to empowering creators at Tumblr, to building data-driven workflow tools at FiscalNote. Now at Dopple, he’s focused on breaking the barrier between physical and digital worlds by making 3D content creation and distribution seamless across every channel. About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Us: Website: www.groovecommerce.com/LinkedIn: https://www.linkedin.com/company/groove-commerce/Facebook: https://www.facebook.com/iGotGrooveX: https://x.com/groovecommerceIns

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 55 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

56

Social presence

0

YouTube

64

Engagement

71

Contact eCommerce Masters

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.