Ben Virdee-Chapman, of HiConversion, briefs you on the fascinating technology and innovations influencing how people shop online. All recorded live, in one take.
eCommerce Merchant Memo
Claim This Podcastby HiConversion
5.0(6 reviews)
9 episodes
Updated Daily
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Podcast Overview
Ben Virdee-Chapman, of HiConversion, briefs you on the fascinating technology and innovations influencing how people shop online. All recorded live, in one take.
Language
🇺🇲
Publishing Since
9/30/2020
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Recent Episodes
February 26, 2021
BONUS: Ben's Top Takeaways From HiConversion's eCommerce Fastlane Appearance
<p>Zee Aganovic, CEO and Co-Founder of HiConversion, <a href="https://ecommercefastlane.com/podcast/episode-133/">joined Shopify’s Steve Hutt on the eCommerce Fastlane Podcast</a>, to talk about some of the most difficult problems Shopify teams are facing (but maybe don’t want to admit).</p> <p>Topics include product recommendations, personalization, and why 90% of your visitors will never buy from you 🤯</p> <p>Ben recaps the episode for <a href="https://www.hiconversion.com/ecommerce-merchant-memo/">The eCommerce Merchant Memo</a>.</p> <p><strong>*THAT* AMAZON PERSONALIZE VIDEO:</strong></p> <p><a href="https://www.youtube.com/watch?v=9tArgQrJBzE">https://www.youtube.com/watch?v=9tArgQrJBzE</a></p> <p><strong>You should subscribe to Steve Hutt's eCommerce Fastlane podcast:</strong></p> <p><a href="https://ecommercefastlane.com/podcast/episode-133/">https://ecommercefastlane.com/podcast/episode-133/</a></p> <p><strong>Install and try HiConversion Recommend powered by Amazon Personalize for Shopify:</strong></p> <p><a href="https://apps.shopify.com/hiconversion"><strong>https://apps.shopify.com/hiconversion</strong></a></p>
January 27, 2021
How Machine Learning (AI) Improves Your eCommerce Shopping Experience
<p>From attracting new customers and recommending products to customer service chatbots and personalized emails — this is how machine learning is changing our industry.</p> <p><a href="https://www.hiconversion.com/blog/youre-holding-your-shopify-store-back-if-youre-not-automating-these-5-processes/">Learn more about automation and why 91% of users believe it’s an essential part of eCommerce marketing.</a></p>
November 13, 2020
BONUS: Why Optimizely’s Acquisition by Episerver Shocked Me
Many of the biggest a/b testing and personalization platforms - Optimizely, Dynamic Yield, Monetate, and Evergage - have recently been snapped up by bigger companies? I take a quick look at why and what this means for brands using them.
9 total episodes available
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