eCommerce Tech
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Podcast Overview
<p>We're all about helping retailers and brands navigate the eCommerce Tech space. Helping our audience to make better tech stack decisions.</p>
Language
🇺🇲
Publishing Since
1/22/2020
1 verified contact email on file for eCommerce Tech
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Recent Episodes
March 24, 2026
Stop spray-and-pray: grow eCommerce sales and profits in 2026
<p>Host Chloe Thomas brings together three experts to share simple, proven ways to boost revenue without killing margins.</p><p>Who’s on the mic</p><ul><li>Chloe Thomas (eCommerce Tech) — host</li><li>Dan Bond (RevLifter) — intelligent offers and discounts</li><li>Sandeep Shah (Web Trends Optimize) — CRO, testing, and personalization</li><li>Jamie Lee (JME Labs; ex Everlane, Vital Proteins, Walmart, Nike, Sony) — growth on DTC and Amazon</li></ul><p><br></p><p>What you’ll learn</p><ul><li>Intelligent offers: Use discounts with intent-based targeting, not sitewide cuts</li><li>Offer sensitivity testing: Find the lowest effective incentive (e.g., 10% vs 15%) to protect margin</li><li>CRO that matters: Fix real blockers, improve AOV, and focus on incrementality</li><li>Demand capture vs demand creation: Balance Google (capture) with Meta (create)</li><li>Metrics that count: Profit, TACOS (ad spend ÷ total revenue), and LTV:CAC by cohort</li><li>Retention first: Plug the “leaky bucket” from first to second purchase</li><li>Channel roles: Let DTC drive profit and loyalty; use Amazon for volume and brand defense</li><li>Experimentation mindset: Test, measure, iterate; segment by source, intent, and product</li><li>Product x growth: Feed customer insights back into product so you’re not selling a 1‑star item</li></ul><p><br></p><p>Key takeaways for founders</p><ul><li>Set a clear discount stance; don’t “go cold turkey,” taper with data</li><li>Segment by intent and source; not everyone needs an offer</li><li>Judge success on incrementality, not vanity metrics</li><li>Fewer, better campaigns beats more, rushed campaigns</li><li>Align teams: marketing, CRO, and product should share the same goals</li></ul><p><br></p><p>Perfect for</p><ul><li>Founders and leaders at DTC, marketplace, and Amazon-first brands</li><li>Teams aiming for profitable growth in 2026</li></ul><p><br></p><p>Find out more https://ecommercetech.io</p>
February 20, 2026
Looking for eCommerce Experts - could it be you?
<p><span>A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved and show off your eCommerce marketing guru status.</span></p><p><br></p><p><span>Get involved >> </span><a href="https://keepopt.com/300" rel="nofollow">https://keepopt.com/300</a></p>
May 28, 2024
Your chance to be an eCommerce guru
<p class="tdfocus-1716909954345">A quick update from Chloe on what’s happening for episode 500 on our sister show eCommerce MasterPlan, AND how you can be involved and show off your eCommerce guru status.</p><p class="tdfocus-1716909954345">Get involved >> <a href="https://ecomtech.link/500" rel="noopener noreferrer" target="_blank">https://ecomtech.link/500</a></p><p class="tdfocus-1716909954345"><br></p><p class="tdfocus-1716909954345"><br></p>
13 total episodes available
Deep-dive analytics for eCommerce Tech
Frequently asked questions
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- What is eCommerce Tech?
<p>We're all about helping retailers and brands navigate the eCommerce Tech space. Helping our audience to make better tech stack decisions.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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