Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.
051: Yuxin Zhu, Co-Founder @ Replo Shopify App talks Why ALL Brands NEED to Use Landing Pages in 2023
Matt Lady and Yuxin Zhu (Co-founder of Replo) discuss landing pages, website design and optimizing for sales on Shopify. Yuxin shares why he started Replo, how he grew Replo 100% organically with word of mouth traffic and how customer feedback added thousands to his revenue. They dive into if brands should use landing pages or not, the next move for Replo, code vs no code, what’s WRONG with eCommerce these days and the exact problem a landing page SOLVES.
CONNECT WITH YUXIN ZHU
🌐 Website: (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGRqOVp0dkpwQm9qWTRfNHRJSEd1RndWNHJVZ3xBQ3Jtc0tta1JMWUY0STVPbzdFVmpkbUtyT0lXRFo0UGp4d2pVb0V0dXBzY0xaa1Z3TnlHbFZtWWVvVGpnWXdtWHRobzlOWFdpRmRTdFhjNjlGd3F3YlpKdGZqMUZUOUFRbU5WbHZxMkpVUGZVcWxZVzlFbF9Iaw&q=https%3A%2F%2Fwww.getfondue.com%2F&v=lrBLzb0ukRo)https://www.replo.app/
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🖇️ LinkedIn: https://www.linkedin.com/in/yuxinzhu/
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Thanks for listening!
2 Feb 2023
050: Sophia Babb, Founder @ In Good Light Digital Marketing talks Shopify RETENTION marketing
Matt Lady and Sophia Babb (Founder of In Good Light Digital Marketing) dive into retention marketing and why she only works with purpose driven brands. She covers how to hire, the right signs to know when to hire, budget, and expectations. She explains the best retention strategies for both email and sms automations plus why you SHOULDN’T listen to Klaviyo. Lastly they go over the best practices for email marketing campaigns and how sending more emails makes MORE money.
26 Jan 2023
049: Joe Spisak, CEO @ Fulfill.com shows how to FULFILL Shopify Orders & Ship them the RIGHT WAY
Matt Lady and Joe Spisak (CEO of Fulfill.com) go into fulfillment, operations, warehousing & shipping ecom products. Joe shares the right time to go from packing orders yourself to working with a fulfillment center, how to find one and the signs of a GOOD one. He explains pricing, space, location, quality and support. He also shares what he learned from going through 3 shipping companies, red flags to avoid and how a truck accident almost caused him to go COMPLETELY BROKE.
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