EdTech Marketing Podcast

About EdTech Marketing Podcast

If you're an EdTech organization struggling with how to leverage the power of digital marketing, then sign up for this weekly podcast that aims to help. Week by week, our featured guest will share their top tips that you can put into action today. Topics covered include Industry insights, social media marketing lead generation, storytelling, and more!

Publisher

EdTech Marketing Podcast

Category

business

Language

en

Explicit

No

First episode

10 Dec 2021

Latest episode

22 Feb 2026

Latest episodes

1 of 41 episodes have a transcript.

1. 

   22 Feb 2026

   Episode 41: Why K–12 Districts Must Adopt a Sales Mentality to Survive Enrollment Decline

   Enrollment is shrinking, competition is rising, and public school districts can no longer rely on geography alone to fill seats. In this episode, Mateo sits down with Matt Coates, Chief Evangelist at SchoolMint, to explore why K–12 leaders must adopt a true recruitment and sales mindset. They discuss enrollment friction, the data gaps districts face, why marketing the district brand is not enough, and how individual schools must actively compete for families in today’s school choice environment. If you care about enrollment strategy, district sustainability, or the future of public education, this conversation is for you.

2. 

   12 Feb 2025

   Episode 40: Jenna Catalon Songer on School Harbor Creative and EdTech Marketing

   In this episode of the EdTech Marketing Podcast, host Mateo Elvira is joined by Jenna Catalon Songer, the president and co-founder of School Harbor Creative. Jenna shares insights into how her team devises tailored marketing strategies for educational institutions and edtech companies across the nation. As they discuss current challenges in the digital marketing space, Jenna provides her take on the potential TikTok ban and its implications for schools using social media for branding and recruitment. The conversation also delves into effective social media strategies, tips for content creation, and alternative platforms to consider in the evolving digital landscape. Additionally, Jenna offers a glimpse into the broader range of services School Harbor provides, from digital marketing to software integration and cybersecurity solutions, all with the goal of elevating schools' marketing efforts and operational efficiency. Tune in to learn more about leveraging social media and tech solutions in today's educational environment.

3. 

   12 Feb 2025

   Episode 39: Boosting Student Engagement with Drones and TikTok Strategies in EdTech

   In this episode, your host Mateo Elvira sits down with Scott Buell, a passionate advocate for drones in education and the founder of Drone Legends. Scott shares his journey from a hobbyist to a full-fledged entrepreneur in the drone space, emphasizing the transformative power drones have in engaging students and enhancing STEM education. We'll learn about the expansive universe of Drone Legends, from introducing young learners to drone technology to fostering skills in high school students through drone racing. Scott also dives into his strategic use of social media to grow his brand and the inspiring message behind why he believes inside every child lives a legend ready to be unleashed through the magic of drones.

Inside a recent episode

Episode 37: How Podcasting Fuels EdTech Startup Growth - Insights from Greg Wasserman

Published 27 Aug 2024 · Transcript excerpt

[…] Just to a listen so I think anyone that's listening here that is that's the key piece go beyond just a podcast use that is your medium for recording the content but then distributed everywhere reach your audience three questions how do I grow my audience how do I get distribution and how do I monetize there's so many ways to monetize. That it doesn't have to be a sponsorship doesn't have to be ads I can give you 20 right distribution there's so many platforms out there besides Apple and Spotify so start thinking about the other guys and then from an audience audience just not downloads build your audience in all these different places good thing is is it's free to create a free slack community so if nothing else if you are a podcaster and you haven't created a community like circle or school. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 43 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

74

Social presence

0

YouTube

0

Engagement

32

Contact EdTech Marketing Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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