Explore the transformative power of technology (e.g., blockchain and AI), marketing, and brand management with 'EduChain Envision'. Created by a Finnish professor, this podcast delves into cutting-edge educational and industry insights, discussing future trends, practical applications, and expert opinions to equip listeners with the knowledge to navigate and shape tomorrow's market landscapes.
EduChain Envision
Claim This Podcastby Prof. Dr Teck Ming Terence Tan
5.0(1 reviews)
19 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇫🇮
Podcast Overview
Explore the transformative power of technology (e.g., blockchain and AI), marketing, and brand management with 'EduChain Envision'. Created by a Finnish professor, this podcast delves into cutting-edge educational and industry insights, discussing future trends, practical applications, and expert opinions to equip listeners with the knowledge to navigate and shape tomorrow's market landscapes.
Language
🇺🇲
Publishing Since
10/22/2024
1 verified contact email on file for EduChain Envision
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Recent Episodes
October 22, 2024
Blue Ocean Strategy
<p>The article, “Blue Ocean Strategy,” by W. Chan Kim and Renée Mauborgne, argues that successful businesses should focus on creating <strong>blue oceans</strong>, uncontested market spaces where the competition is irrelevant, rather than <strong>red oceans</strong>, overcrowded markets where companies compete for existing demand. The authors explain that blue oceans are often created by incumbents within their core businesses, and they are not solely driven by technological innovation. The authors use <strong>Cirque du Soleil</strong> and <strong>Ford’s Model T</strong> as examples of companies that created blue oceans by offering new value propositions to customers, while simultaneously lowering costs. The authors contend that blue oceans are more profitable than red oceans and that companies should shift their strategic focus to creating new market spaces, rather than just trying to win in existing ones.</p>
October 22, 2024
What is problem-based learning (PBL)
<p><strong>Problem-based learning (PBL)</strong> is an instructional approach where students learn by working collaboratively in teams to solve real-world, open-ended problems. Instead of passively receiving information, students are actively engaged in the learning process, identifying what they need to know, researching solutions, and presenting their findings. The instructor acts as a facilitator and mentor, guiding students as they develop new skills and knowledge. PBL encourages critical thinking, problem-solving, and lifelong learning skills, better preparing students for careers and future challenges.</p>
October 22, 2024
Chapter 22: Managing marketing metrics
<p>This Chapter examines the importance of measuring marketing metrics and provides detailed explanations of different metrics that can be used to assess marketing performance, customer value and company value. The Chapter also outlines the challenges that organizations face when using marketing metrics and suggests ways to overcome these challenges, including using customer relationship value (CLV) and customer referral value (CRV). It also delves into various accounting-based metrics, such as return on investment (ROI) and net profit, and discusses how to measure the impact of marketing activities on shareholder value.</p>
19 total episodes available
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Frequently asked questions
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- What is EduChain Envision?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Information about guest appearances is not available.
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