This is your place for effective marketing and management. We discuss concepts that push businesses forward. We look at the businesses through the lens of marketing and customers. There will be a lot of knowledge and news. You will experience solo shows, but I will also invite interesting guests who contribute to our topic. I want to educate marketers, companies, management, and founders on what drives growth and how proper marketing can enable it.
Storytelling, brand management and marketing in combat sports | Pavol Neruda OKTAGON MMA
Pavol Neruda of OKTAGON MMA discusses how storytelling builds a brand and transforms fighters into heroes, offering insights into sports marketing and competition in this interview with Jakub Kosmowski.
25 Apr 2025
#011 - Creative Advertising Training Series (Recording 2)
Welcome to Effective Businesses. In this episode, I share a recording from a recent Live training session from our Creative Advertising Series. We discuss the crisis of creativity.
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
18 Apr 2025
#010 - Creative Advertising Training Series (Recording 1)
Welcome to Effective Businesses. In this episode, I share a recording from a recent Live training session from our Creative Advertising Series. We discuss the importance of creativity and why businesses should embrace creativity in advertising.
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
22 Jan 2025
#009 - Creative Consistency
Welcome to Effective Businesses. In this episode, I discuss creative consistency as a well to improve advertising effectivness.
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
10 Dec 2024
#008 - Advertising effectivness
Effective Businesses host Jakub Kosmowski marketing director and consultant shares actionable strategies for producing better ads and boosting advertising effectiveness.
27 Nov 2024
#007 - Buying power
Jakub Kosmowski, marketing director and consultant, shares how companies can unlock their buying power by considering the financial situation of their target audience and positioning their brand accordingly.
20 Nov 2024
#006 - Potential of AI
Jakub Kosmowski, marketing director and consultant, explores the potential of AI to unlock better results and empower businesses to grow.
13 Nov 2024
#005 - Make the logo bigger!
Welcome to Effective Businesses. In this episode, we see why should you make the logo bigger!!!
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
5 Nov 2024
#004 - Why brands matter
Welcome to Effective Businesses. In this episode, we see why strong brands matter for a business. What benefits they deliver?
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
25 Oct 2024
#003 - Trends
Welcome to Effective Businesses. In this episode, we see how to decide which trends are worth jumping on and which are just here for a short time.
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
22 Oct 2024
#002 - Customer Centricity.
Welcome to Effective Businesses. In this episode, we examine customer centricity and why businesses should seek feedback on their products and services from the market.
For more information and show notes, visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
15 Oct 2024
#001 - Introduction and why startups fail.
Welcome to Effective Businesses. In the first episode, I explain why I started the podcast and what you can expect.
I also share some reasons “Why Startups Fail” and how much of that is due to bad marketing.
For more information and show notes visit:
https://ebpod.co/
I’m Jakub Kosmowski marketing director and consultant helping brands grow by unlocking real marketing and brand management.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 24 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
35
Social presence
0
YouTube
0
Engagement
32
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