EGC's Marketing Edge
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Podcast Overview
<p>Tune in to EGC Group’s Marketing EDGE podcast, where industry experts provide you with the latest digital marketing news, performance marketing tips and hacks, along with creative problem-solving skills you need to stay resilient in the fast-changing, modern world of marketing.</p>
Language
🇺🇲
Publishing Since
6/27/2023
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Recent Episodes
August 28, 2024
The New Wave of Influencers—College Athletes and NIL Deals
As college sports kick off this season, a new era of social media influencers has emerged: College athletes who capitalize on Name, Image, and Likeness (NIL) deals. In this episode of EGC’s Marketing Edge, our hosts Christina Botte (Director of Social Media and PR), Chris Canadeo (Director of Growth), and Max Ross (Digital Account Manager) dive into how NIL deals are transforming the influencer marketing landscape. We explore what this means for the future of sports and social media, and how ...
August 8, 2024
Spotlight on the Olympics and Iconic Ads
Join us as we dive into the world of the Olympics and highlight some of the year's most memorable commercials. From Nike's controversial campaign to FIGS' groundbreaking efforts to outfit and celebrate medical professionals, we'll explore the creativity, storytelling, and marketing strategies behind these iconic ads. Chris Canadeo, Director of Growth, and Christina Botte, Director of Social Media and PR, share their expert insights on what makes these commercials truly exceptional.
July 25, 2024
Websites for Everyone: Accessibility & ADA Compliance Explained
<p>Steve Castro, EGC Group’s VP of Development, helps you navigate the complex world of website accessibility. Learn how to make your site ADA compliant, as well as what steps to take if your company’s website is subject to a discrimination complaint. Even if you’re a small business owner, you’ll find some tips for improving your accessibility with a limited budget.</p>
15 total episodes available
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Frequently asked questions
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- What is EGC's Marketing Edge?
<p>Tune in to EGC Group’s Marketing EDGE podcast, where industry experts provide you with the latest digital marketing news, performance marketing tips and hacks, along with creative problem-solving skills you need to stay resilient in the fast-changing, modern world of marketing.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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