Elevate and Expand is a podcast where small business owners can find the community, guidance, and accountability needed to grow a successful business.
As an entrepreneur, you have responsibility for pretty much everything in your business – but that doesn't mean you have to figure out everything on your own.
In each episode, we’ll dive into the hard-earned experience of emerging and experienced business owners to keep you from having to re-invent the wheel.
Meet our host: Terry Rice is a husband, father, biz dev consultant, and staff writer at Entrepreneur Magazine.
Beyond Branding 101: How to Leverage Your Stories to Grow Your Company with Elizabeth Lewis
We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight.
0:54 – Answering an audience question
1:45 – Introducing the guest
3:54 – The difference between a business brand and a personal brand
5:15 – Should a new business focus on the business or personal brand?
7:05 – Myths around branding
8:34 – Getting comfortable sharing your stories online
10:20 – The building blocks of your personal brand
14:33 – How sharing an embarrassing story can lead to opportunity
16:54 – Figuring out what content works for you
20:20 – Next step
*****
Connect with our guest
Website: https://www.brandstylebloom.com/ (https://www.brandstylebloom.com/)
Instagram: https://www.instagram.com/brand_style_bloom/?hl=en (https://www.instagram.com/brand_style_bloom/?hl=en)
LinkedIn: https://www.linkedin.com/in/elizabethdlewis/ (https://www.linkedin.com/in/elizabethdlewis/)
*****
This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod (https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod)
*****
Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/ (https://www.linkedin.com/in/terry-rice/)
YouTube: https://www.youtube.com/@TerryRice (https://www.youtube.com/@TerryRice)
Instagram: @itsterryrice (https://www.instagram.com/itsterryrice/)
Twitter: @itsterryrice (https://twitter.com/itsterryrice)
4 Apr 2024
Setting Up Your Business for Profit-First Success
On today's episode, Susanne Mariga shares how we can set up the financial side of our businesses for success – including tips for how to work with a bookkeeper, and how to stick with your budget.
1:38 – Not being on top of finances can cost you
2:28 – Meet Susanne
3:04 – Using physics to create a profit
7:01 – Starting small
8:03 – First steps
11:20 – What a bookkeeper does
13:13 – Financial basics for when you have no extra time
14:38 – Susanne’s homework
15:50 – Next step
*****
Check out your Profit Map: profitmap.co
Connect with our guest:
LinkedIn: https://www.linkedin.com/in/susannemariga/ (https://www.linkedin.com/in/susannemariga/)
Website: https://marigagroup.com/ (https://marigagroup.com/)
*****
This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod (https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod)
*****
Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/ (https://www.linkedin.com/in/terry-rice/)
YouTube: https://www.youtube.com/@TerryRice (https://www.youtube.com/@TerryRice)
Instagram: @itsterryrice (https://www.instagram.com/itsterryrice/)
Twitter: @itsterryrice (https://twitter.com/itsterryrice)
28 Mar 2024
How to Build Your Dream Team
Almost every business needs a team to scale. In this episode, Surabhi Lal shows us the power of fractional team members and how to build trust with our team.
1:43 – Answering an audience question
3:45 – Intros
6:14 – How to prepare to hand off work to a team member
8:49 – Setting expectations
11:24 – How to find your new team member
16:00 – Your first month with the new hire
19:30 – Why it’s important to share your why, and how to motivate your team
23:32 – What to do if you feel like you can’t hire help
Connect with our guest:
https://www.surabhilal.com (https://www.surabhilal.com/)
*****
This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod (https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod)
*****
Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/ (https://www.linkedin.com/in/terry-rice/)
YouTube: https://www.youtube.com/@TerryRice (https://www.youtube.com/@TerryRice)
Instagram: @itsterryrice (https://www.instagram.com/itsterryrice/)
Twitter: @itsterryrice (https://twitter.com/itsterryrice)
21 Mar 2024
Price to Thrive, not just Survive with Austin L. Church
Deciding what to charge for your service or product is at the core of your business –– so why does it feel so complicated? Austin L. Church joins Terry to walk through his pricing framework.
1:50 – Being an entrepreneur in the internet age
5:20 – Introductions
7:56 – Handling the mindset piece that makes you lowball your prices
12:10 – Start with what you need
23:05 – How to start upping your prices
*****
Connect with our guest:
LinkedIn: https://www.linkedin.com/in/austinlchurch/ (https://www.linkedin.com/in/austinlchurch/)
Website: https://www.freelancecake.com/ (https://www.freelancecake.com/)
Book: https://www.austinlchurch.com/free-money-book (https://www.austinlchurch.com/free-money-book)
*****
This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod (https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod)
*****
Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/ (https://www.linkedin.com/in/terry-rice/)
YouTube: https://www.youtube.com/@TerryRice (https://www.youtube.com/@TerryRice)
Instagram: @itsterryrice (https://www.instagram.com/itsterryrice/)
Twitter: @itsterryrice (https://twitter.com/itsterryrice)
14 Mar 2024
Creating a Roadmap for Your Life and Business with Vishal Joseph
Effort is only part of building a compelling business – first, you need a strong direction. In this week's episode, Terry does some live coaching with guest Vishal Joseph. They discuss vision-building, journaling, and the brain-altering effect of setting goals.
2:00 – Introduction
3:09 – Who is an entrepreneur?
7:40 – Working in your business vs. working on your business
8:50 – The big vision
11:17 – Does money buy happiness?
16:17 – Current challenges
19:29 – What if I fail?
22:04 – Why vision is important
The vision exercise – https://docs.google.com/document/d/1zT4tuHE-MirR0bWaqrRK4bGngKRqLZCNQ-6L4xa6RTM/edit?usp=sharing (https://docs.google.com/document/d/1zT4tuHE-MirR0bWaqrRK4bGngKRqLZCNQ-6L4xa6RTM/edit?usp=sharing)
Learn more from our guest:
Instagram: https://www.instagram.com/vishaljosephroy/ (https://www.instagram.com/vishaljosephroy/)
LinkedIn: https://www.linkedin.com/in/vishaljosephroy/ (https://www.linkedin.com/in/vishaljosephroy/)
Newsletter: https://newsletter.vishaljoseph.com/ (https://newsletter.vishaljoseph.com/)
Podcast, Creator Juice: https://creatorjuicepodcast.com/ (https://creatorjuicepodcast.com/)
*****
This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepo (https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod)d
*****
Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/ (https://www.linkedin.com/in/terry-rice/)
YouTube: https://www.youtube.com/@TerryRice (https://www.youtube.com/@TerryRice)
Instagram: @itsterryrice (https://www.instagram.com/itsterryrice/)
Twitter: @itsterryrice (https://twitter.com/itsterryrice)
7 Mar 2024TRANSCRIPT
Sales Made Simple (even for introverts) with Matthew Pollard
Sales is not just a skill for extroverts. Matthew Pollard has literally written the book on sales for introverts – he joins us today to share the story of how he went from awkward introvert to top salesman.
He’ll also let you in on his system for selling, key do’s and don’ts, and share how good storytelling is a key element of sales.
3:56 – How to grow your sales skills
6:26 – How Matthew started sales
10:12 – Matthew walks through his sales process
16:37 – How to tell stories without boring your customer with case studies
22:01 – Storytelling, from starting point to end result
24:57 – Self awareness vs. confidence
*****
Connected with our guest:
Website: https://matthewpollard.com/ (https://matthewpollard.com/)
Book, The Introvert's Edge: https://matthewpollard.com/ (https://matthewpollard.com/)theintrovertsedge/book
Instagram: https://www.instagram.com/matthewpollardspeaker/ (https://www.instagram.com/matthewpollardspeaker/)
YouTube: https://www.youtube.com/c/Matthewpollard (https://www.youtube.com/c/Matthewpollard)
LinkedIn: https://www.linkedin.com/in/matthewpollardspeakerIf (https://www.linkedin.com/in/matthewpollardspeakerIf)
*****
This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod (https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod)
*****
Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/ (https://www.linkedin.com/in/terry-rice/)
YouTube: https://www.youtube.com/@TerryRice (https://www.youtube.com/@TerryRice)
Instagram: @itsterryrice (https://www.instagram.com/itsterryrice/)
Twitter: @itsterryrice (https://twitter.com/itsterryrice)
29 Feb 2024
Why You Need a Personal Brand (and How to Build One)
A personal brand is what helps you stand out from the crowd. If we’re being honest, there are probably a lot of people with your expertise – your biggest differentiation factor is you. Today’s guest, Victoria Tollossa, walks us through the basics of personal branding, and how you can get started, even if sharing personal stories still feels uncomfortable to you.
*****
2:45 – Introduction
3:44 – Starting her business, getting her first client
6:00 – Planning/saving for launch
9:00 – Struggles in entrepreneurship
12:20 – How Victoria learned to test her offerings
14:37 – What she learned from her first couple of clients
16:24 – Client win
19:05 – How to start posting on LinkedIn
20:40 – One lesson Victoria wishes she’d learned sooner
*****
Connect with our guest:
LinkedIn:
https://www.linkedin.com/in/victoria-tollossa/ (https://www.linkedin.com/in/victoria-tollossa/)
*****
This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod (https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod)
*****
Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/ (https://www.linkedin.com/in/terry-rice/)
YouTube: https://www.youtube.com/@TerryRice (https://www.youtube.com/@TerryRice)
Instagram: @itsterryrice (https://www.instagram.com/itsterryrice/)
Twitter: @itsterryrice (https://twitter.com/itsterryrice)
21 Feb 2024
How to Start a Consulting Business (Without Sales Gimmicks or a Fancy Website)
Ready to turn expertise into revenue? In today's episode, Terry speaks with Kellee Williams about how to start a consulting business, including how to pick your niche, what not to do in your first year, and how to set up an audit that will bring in recurring clients.
*****
2:00 – Introduction
5:10 – How to get started as a coach or consultant
7:15 – Giving yourself flexibility to explore
9:20 – The importance of a framework
11:32 – How to set up your lifestyle for success
14:05 – One lesson Kellee wishes she’d learned sooner
16:20 – Terry’s system for bringing in consultant clients
20:13 – Next step
*****
Learn more from our guest:
LinkedIn:
https://www.linkedin.com/in/justkellee/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appYour (https://www.linkedin.com/in/justkellee/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appYour)
*****
This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod (https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod)
*****
Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/ (https://www.linkedin.com/in/terry-rice/)
YouTube: https://www.youtube.com/@TerryRice (https://www.youtube.com/@TerryRice)
Instagram: @itsterryrice (https://www.instagram.com/itsterryrice/)
Twitter: @itsterryrice (https://twitter.com/itsterryrice)
21 Feb 2024
How Community Built and Sustained This Business with Yudelka Carrera
When Yudelka Carrera started her catering business, she says she didn’t know what a W-9 was. What she did have was the ability to attract a loyal team – in today's episode, Yudy shares her experience of growing a business, even through the pandemic.
*****
2:25 – Introductions
4:05 – The importance of community support
6:13 – First few months of business
7:45 – Making the leap to full-time
12:03 – Skills Yudy picked up as an entrepreneur
15:05 – Live coaching
26:02 – Next Steps
*****
Learn more about our guest:
Visit her website (https://www.sltconsulting.co/):
www.eventsbyyudy.com (http://www.eventsbyyudy.com/)
*****
This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod (https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod)
*****
Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/ (https://www.linkedin.com/in/terry-rice/)
YouTube: https://www.youtube.com/@TerryRice (https://www.youtube.com/@TerryRice)
Instagram: @itsterryrice (https://www.instagram.com/itsterryrice/)
Twitter: @itsterryrice (https://twitter.com/itsterryrice)
21 Feb 2024
From Soloporeneur to Acquired by Fiverr: Sharon Lee Thony Shares Her Journey to Success
In our inaugural episode, Terry talks to Sharon Lee Thomy about the process of building a boutique marketing agency that was eventually acquired by Fiverr. Sharon shares what made her make the leap into starting her own business, how she scaled, and mistakes she made along the way.
*****
2:37 – Meet our guest
5:00 – Journey from starting her own business to being acquired by Fiverr
13:50 – The biggest misconception about entrepreneurship
14:47 – Teaching as a sales pipeline
18:50 – Making the most of available resources
21:47 – One thing Sharon wishes she’d learned sooner
24:16 – Next step
*****
Learn more about our guest:
Visit her website:
https://www.sltconsulting.co/ (https://www.sltconsulting.co/)
*****
This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod (https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod)
*****
Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/ (https://www.linkedin.com/in/terry-rice/)
YouTube: https://www.youtube.com/@TerryRice (https://www.youtube.com/@TerryRice)
Instagram: @itsterryrice (https://www.instagram.com/itsterryrice/)
Twitter: @itsterryrice (https://twitter.com/itsterryrice)
19 Dec 2023
Series Trailer: Elevate and Expand
To access show notes, recommended resources, and sign up for launch updates, visit terryrice.co/elevate (https://www.terryrice.co/elevate).
This podcast is presented by Verizon Digital Ready. Join the free community and explore their resources here (https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod).
Have a question about how to grow your business? Leave a voicemail for Terry here (https://www.speakpipe.com/elevate).
*****
Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/ (https://www.linkedin.com/in/terry-rice/)
YouTube: https://www.youtube.com/@TerryRice (https://www.youtube.com/@TerryRice)
Instagram: @itsterryrice (https://www.instagram.com/itsterryrice/)
Twitter: @itsterryrice (https://twitter.com/itsterryrice)
Inside a recent episode
Sales Made Simple (even for introverts) with Matthew Pollard
Published 7 Mar 2024 · Transcript excerpt
[…] I'm a business coach. Truthfully, nobody cares. They don't care how hard it was for me to learn these things or how long I took to learn these things. But when I say I'm the rapid growth guy, the simplicity of that message is what gets me heard in the crowded marketplace. When I say I work specifically with introverted service-based business owners, and I don't say I work exclusively for those people that are scared of cutting everyone else out. The word, you know, I specialize with implies I'm better than the regular at everything else. And I specialize. Think about your doctor, right? You always assume the specialist has a better general knowledge and they specialize. […]
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