The Elevate B2B Marketing podcast is focused on lifting up those in the B2B marketing world that are both creating impact and making a difference. While we're not satisfied with the current state of B2B marketing, we're committed to telling stories that are optimistic, ambitious and authentic with the goal of being equal parts informative and inspiring!
Each episode will feature insight from a leader in B2B marketing, in conversation with TopRank Marketing CEO, Lee Odden.
#ElevateB2B — Customer Engagement in B2B Marketing — with Kris Rudeegraap
Kris Rudeegraap, CEO of Sendoso, joins our founder Lee Odden to discuss customer engagement in B2B marketing, the importance of utilizing all of the relevant channels available to you, focusing on and prioritizing intent data, making B2B marketing fun, and so much more.
Here is a link to the full interview.
31 May 2023
#ElevateB2B — Strategy & Authenticity in B2B Marketing — with Luxy Thuraisingam
Luxy Thuraisingam, vice president of global SMB and partner marketing at Cisco, joins our CEO Lee Odden to discuss strategy and authenticity in B2B marketing, creating an environment that’s inclusive and supportive to all perspectives, following your professional and personal passions, how brands are authentically helping communities, investing in sustainability, and focusing on diversity and leadership. Here is a link to the full interview.
21 Mar 2023
#ElevateB2B - AI Risk vs Reward in B2B Marketing — with Pam Didner
Pam Didner joins us to discuss Artificial Intelligence (AI) and its impact on B2B marketing. Pam worked at Intel for over 14 years before elevating her career to become an international keynote speaker, workshop leader, adjunct professor, author of multiple B2B marketing books, and one of the most influential people on B2B marketing. She is now a sought-after thought leader and the VP of Marketing at Relentless Pursuit. This conversation with TopRank Marketing CEO, Lee Odden, was an exclusive sneak peek of the content she presented at the 2023 B2B Marketing Exchange. Here is a link to the full interview.
30 Nov 2022
#ElevateB2B - Creativity & Inclusion in B2B Marketing — with Ty Heath
Tyrona Heath joins us to discuss the major shift in the B2B industry towards creativy, inclusion and endless opportunity for long term brand building. Ty is a leading B2B marketer, speaker, author, athlete and community builder who explores topics at the intersection of behavioral science, diversity, equity, inclusion and transformation, as well as the Director of Market Engagement at The B2B Institute at LinkedIn.
12 Oct 2022
#ElevateB2B - Empathy & Emotion in B2B Marketing — with Ann Handley
The Elevate B2B Marketing podcast is kicking off with the Queen of Content herself, Ann Handley of MarketingProfs. Ann is an incredible storyteller and sought after keynote speaker, lover of Cavalier King Charles Spaniels, Wordle ninja and Wall Street Journal best-selling author of multiple books including the completely revised and expanded edition of Everybody Writes. Join as she talks about B2B marketers’ post-pandemic challenges and opportunities, creativity, inclusivity within the industry and more!
Get the full interview details here
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