- 16
- Episodes
- 2020
- First episode
About Elevate PR Pod
From Elevate Communication, this is the PR Pod! Listening to the PR Pod, you'll join the amazing team at Elevate Communication - Elevate is a strategic communication agency growing and protecting brands’ reputations by increasing sales, brand awareness, lead generation and profile, through strategic communication. We're pleased to invite you along as we delve into PR, communication, digital and all the wonderful highs and lows of being a communication professional today!
- Publisher
- Elevate Communication
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 22 Jan 2020
- Latest episode
- 28 Jul 2021
Latest episodes
16 episodes in the feed.
28 Jul 2021
The Brand Storytelling Framework
The process of executing a successful storytelling framework is crucial for any brand today. It isn’t just a process but rather an art. The key to a successful storytelling narrative is understanding the core elements of how to communicate it. In this podcast episode we discuss: Why is brand storytelling relevant today? The key triggers to capture the attention of the customers. The necessary elements to make your storytelling effective. How to build an effective brand storytelling framework? Some amazing case studies on brands that shaped their storytelling effectively.
13 May 2021
The Secret Ingredients to Writing a Killer Award Submission
The Secret Ingredients to Writing a Killer Award Submission
24 Mar 2021
Planning Your PR Budget For Next Financial Year
If you’re currently planning your FY22 budgets, you may well be asking yourself the same question that many of our clients are right now: how do I best plan for business success in a landscape that has changed so dramatically? For the first time, we’re making plans in a world where everything from our marketing channels, to our customers, to the sales environment has been turned on its head. The decisions you’re making now will impact your business for years to come; so it’s worth taking a little time to ensure they’re the right ones. During the webinar Mai and Bosco explored: An understanding of 2021’s content trends and social media engagement and behaviour insights How to create content that resonates with your stakeholders Practical strategies you can implement to revitalise your content strategy Great examples of content that has gone viral for the right reasons and those for the wrong reasons
5 Mar 2021
Creative hacks that will get your content noticed in 2021 - Webinar
Things feeling a bit dull in the creative department? Standing out in a flood of digital content isn’t easy, but with flair, an authentic voice and a unique perspective, sometimes you can come up with a solitary idea that might just be game changing. In our next webinar, we’ll be running through some absolute firecrackers of hacks for content ideation and how you can get your marketing noticed. Join Digital Executive Jeremy Steven and Digital Marketing Director Bosco Anthony as they explore just how far a great marketing idea can go and provide some golden practical hacks to revamp your content marketing strategy in 2021.
3 Feb 2021
Fireproof your communication strategy with smart goalsetting in 2021 - Webinar January 2021
After a year of disruption and constant change, now is the time to review your communication strategy goals and adapt them to your customers’ ever changing demands. Setting clear SMART marketing goals creates direction and clarity for your overall business objectives and prevents you from achieving vanity metrics that don’t necessarily set you up for success. This month, you’re invited to join our Business Development Manager and Strategist, Olivia van Dalsen and Digital Marketing Director, Bosco Anthony, for a 30 minute session where we will break down our top tips for goal setting and provide some practical strategies that you can put into place before the year kicks off.
11 Jun 2020
Alissa Smith - Kicking Goals: A Sporting Journalists Story
This week, Mark and Ella speak to Sports Presenter for FOX Sports and founder of School Sunnies Australia, Alissa Smith! Working as a presenter for FOX Sports, Alissa broadcasts stories focused on sporting news in Australia (and across the world), while rubbing shoulders with sporting royalty. This week, we talk about the challenges faced by sports in Australia during COVID-19 and discuss what FOX Sports have been doing during this time to keep people updated. Alissa shares stories from the frontline of sports presenting, while encouraging people to pursue their passions. She gives us some real-life examples of what it takes to make it as a sports reporter in 2020, and shares how she has gone above and beyond the call of duty (on occasion) to tell great sports stories. We also chat coming up as a TV Presenter, and what it takes to make it in the competitive industry of TV journalism and presenting. This is the final episode for Season 1. Want to hear more? This is where you can find us! https://www.instagram.com/elevatecommunication/ (https://www.instagram.com/elevatecommunication/) https://www.facebook.com/ElevateCommunication (https://www.facebook.com/ElevateCommunication) https://www.elevatecom.com.au/ (https://www.elevatecom.com.au/) Special thanks to Alissa Smith for joining us on the show!
28 May 2020
David Lloyd-Lewis - Beyond COVID-19: What the Future of Creative Industry, Comms & Media Might Look Like
This week, Mark and Ella speak to Co-founder & Creative Director of The Storyboxes and FolkTale, visual storytelling expert, David Lloyd-Lewis! Through Storyboxes and Folktale, David and his team tell amazing stories through the power of video. This week, we're considering what the future of creative industry, comms and media might look like in a post-COVID-19 world. We'll also speak to about the power of collaboration, the changing nature of storytelling, discuss the likelihood of the industry returning to what it was pre-COVID, and unpack why telling stories is more important today than ever before. Want to hear more? This is where you can find us! https://www.instagram.com/elevatecommunication/ (https://www.instagram.com/elevatecommunication/) https://www.facebook.com/ElevateCommunication (https://www.facebook.com/ElevateCommunication) https://www.elevatecom.com.au/ (https://www.elevatecom.com.au/) Special thanks to David Lloyd-Lewis for joining us on the show!
14 May 2020
James Henderson - The role of podcasts and how they can shape PR campaigns
The role of podcasts has becoming increasingly more important, heck, you only have to look at us starting up one now! This week, Mark and Ella are joined by one of Australia's best podcasters, James Henderson, from the Hospopreneurs podcast! With interdisciplinary experience spanning from finance to media, James has developed a thorough understanding of various industries and their economic drivers. With James' audio brand consultancy, Aych Media, he has managed to achieve Australian Podcast Awards Finalist (2018), Top 100 Business Podcasts on Apple Podcasts (2019 and 2020), Canstar Top Ten Podcasts for Small Business (2019), and Top 30 Hospitality Podcasts You Must Follow in 2020! Want to hear more? This is where you can find us! https://www.instagram.com/elevatecommunication/ (https://www.instagram.com/elevatecommunication/) https://www.facebook.com/ElevateCommunication (https://www.facebook.com/ElevateCommunication) https://www.elevatecom.com.au/ (https://www.elevatecom.com.au/) Special thanks to James Henderson for joining us on the show!
30 Apr 2020
Olivia van Dalsen - Why automation is critical for your business in 2020
This week Mark and Ella sit down with Elevate Communication's Business Development Manager, Olivia van Dalsen, to chat all things business automation! The majority of communication we receive today in the form of a notification, email, text or even call is done through automation and systems. Marketing automation tools are projected to grow rapidly, reaching $25.1 billion annually in value by 2023. In 2018, Olivia was awarded the Public Relations Institute of Australia’s Future Leader Award for her leadership in digital communication and her ability to integrate contemporary digital channels into a PR agency’s offering. Want to hear more? This is where you can find us! https://www.instagram.com/elevatecommunication/ (https://www.instagram.com/elevatecommunication/) https://www.facebook.com/ElevateCommunication (https://www.facebook.com/ElevateCommunication) https://www.elevatecom.com.au/ (https://www.elevatecom.com.au/)
23 Apr 2020
Shelly Horton - From broadcasting at home during COVID-19 to meeting Xena Warrior Princess
Not many people have the skills to come up with the ideas, produce the concept, and then jump in front of the camera to present them. But one person who does is this week's guest on the Elevate PR Pod, Shelly Horton! This week Mark went solo and sat down with 9Honey and ShellShocked Media's very own Shelly Horton to discuss her career and how the COVID-19 crisis has affected her work! Shelly makes regular appearances on Channel Nine’s Today Show, Today Extra, Weekend Today, and the 3 pm News; her lifestyle segments on 9Honey or hosting Talking Married on 9Now. Meeting at home during COVID-19, why not chat to Shelly to learn more - https://shellshockedmedia.com/making-virtual-meetings-work/ Want to hear more? This is where you can find us! https://www.instagram.com/elevatecommunication/ (https://www.instagram.com/elevatecommunication/) https://www.facebook.com/ElevateCommunication (https://www.facebook.com/ElevateCommunication) https://www.elevatecom.com.au/ (https://www.elevatecom.com.au/) A special thanks to Shelly Horton for chatting to us.
16 Apr 2020
Monique Dews - How important is news during the COVID-19 crisis?
This week sees the team from the PR Pod sit down with 97.3FM's very own Monique Dews to discuss her career in broadcast Journalism! Monique sat down with us to discuss how she is covering COVID-19 on the Brisbane airwaves and how this ranks in her list of challenges in her career. Monique is the current Breakfast Newsreader for 973 FM Brisbane. She loves covering the big stories, but also oversees twice daily entertainment news spots, and regular satirical “Your News” segments. Monique has had a long and successful radio career. She has been awarded two ACRA awards for Best Newsreader Metropolitan, and has been nominated several times in the category. Before returning to her home state of QLD, Monique was News Director of Nova Sydney for ten years. She has been fortunate to have mentored many young broadcasters through Nova, Fox Sports, and AFTRS. Monique studied journalism at QUT, and does voice over work, media training, and hosting as well as her core role of journalist. She recently completed a podcasting course through AFTRS and hopes to do more in that arena through 2020. Want to hear more? This is where you can find us! https://www.instagram.com/elevatecommunication/ (https://www.instagram.com/elevatecommunication/) https://www.facebook.com/ElevateCommunication (https://www.facebook.com/ElevateCommunication) https://www.elevatecom.com.au/ (https://www.elevatecom.com.au/) A special thanks to Monique Dews for chatting to us.
2 Apr 2020
Harrison Craig - Launching a global music career in the digital age
This week on the Elevate PR Pod, we're joined by the extraordinarily talented winner of the Voice 2013 Australia - Harrison Craig and his Manager, Cruze! Harrison is one of Australia's brightest young musical talents. At just 25, he has already had three songs on the Aria Singles Chart top 10. Harrison entered the second season of the Voice Australia as a teenage boy, having an incredible voice but battling a stutter. After winning the series, Harrison has gone on to pursue an incredible career in music across the world. In this episode of the PR Pod, Harrison and his Manager, Cruze, chat to us about how digital marketing, PR and communication have helped catapult Harrison's career and allowed him to showcase his talent across the globe. Want to hear more? This is where you can find us! https://www.instagram.com/elevatecommunication/ (https://www.instagram.com/elevatecommunication/) https://www.facebook.com/ElevateCommunication (https://www.facebook.com/ElevateCommunication) https://www.elevatecom.com.au/ (https://www.elevatecom.com.au/) A special thanks to Harrison Craig and Cruze for chatting to us.
19 Mar 2020
Jose Abad - Issues and Crisis Management
In this episode of the PR Pod, the team are joined by one of Elevate Communication's Senior Communication Managers, Jose Abad. Jose is a seasoned communicator with over 20 years’ experience in corporate communication strategy, planning, implementation and media management in Australia and internationally. To hear his tips and tricks to getting into the industry and having success in dealing with crisis make sure to listen to the full episode! From Elevate Communication, welcome to the PR Pod! Want to hear more? This is where you can find us! https://www.instagram.com/elevatecommunication/ (https://www.instagram.com/elevatecommunication/) https://www.facebook.com/ElevateCommunication (https://www.facebook.com/ElevateCommunication) https://www.elevatecom.com.au/ (https://www.elevatecom.com.au/)
5 Mar 2020
Mel Deacon - The evolution of PR - how has the industry changed over the past 20 years?
The Public Relations industry has experienced drastic change over the past 20 years, largely due to the rise of the internet. PR has moved away from using strictly traditional communication channels, resulting in a powerful combination of digital and traditional media. Mel Deacon is the Founder and Managing Director of Elevate Communication. From a humble beginning in 2007, Elevate Communication has since become one of the most successful, independent communication agencies in Australia. In a career spanning more than 20 years, Mel has worked for some of the world’s top companies and brands in Europe, Australia and New Zealand including Diageo, Westpac, Domino’s Pizza, Frosty Boy Australia and the Surf Life Saving Foundation. Mel chats to the PR Pod about the changes she's experienced over the past 20 years within the PR industry. From Elevate Communication, welcome to the PR Pod! Want to hear more? This is where you can find us! https://www.instagram.com/elevatecommunication/ (https://www.instagram.com/elevatecommunication/) https://www.facebook.com/ElevateCommunication (https://www.facebook.com/ElevateCommunication) https://www.elevatecom.com.au/ (https://www.elevatecom.com.au/)
20 Feb 2020
Danielle Lewis - The power of influencers in 2020
Have you ever considered using influencers to enhance the reach of your campaign? Well, maybe you should! This week in our inaugural episode of the PR Pod from Elevate Communication, we sat down with the CEO & Co-founder of Scrunch, Danielle Lewis. Danielle won the EY 'Entrepreneur Of The Year' award in 2019 and is one of the most prolific young entrepreneurs in digital media. Her influencer marketing company, Scrunch, have built an index of over 400 million consumers and trillions of data points to understand social influence on the web. Scrunch is an influencer marketing platform that utilise the power of social media for clients to execute effective campaigns. So, why shouldn't you as well? Listen to the PR Pod this week to learn about the power of influencers in 2020. Plus, Danielle shares tips on how your business can incorporate an effective influencer campaign into your overall business strategy. From Elevate Communication, welcome to the PR Pod! Where you can find us! https://www.instagram.com/elevatecommunication/ (https://www.instagram.com/elevatecommunication/) https://www.facebook.com/ElevateCommunication (https://www.facebook.com/ElevateCommunication) https://www.elevatecom.com.au/ (https://www.elevatecom.com.au/) Special thanks to Danielle Lewis, Mel Deacon and the whole team at Elevate Communication
22 Jan 2020
Welcome to the PR Pod!
From Elevate Communication, this is the PR Pod. The PR Pod will be our fortnightly Podcast where we chat everything PR! Listening to the PR Pod, you'll join the amazing team at Elevate Communication - Elevate is a strategic communication agency growing and protecting brands’ reputations by increasing sales, brand awareness, lead generation, and profile, through strategic communications. We've been running for 11 years and we're showing no signs of slowing down! Tune in for our first episode, out soon! Where you can find us! https://www.instagram.com/elevatecommunication/ (https://www.instagram.com/elevatecommunication/) https://www.facebook.com/ElevateCommunication (https://www.facebook.com/ElevateCommunication) https://www.elevatecom.com.au/ (https://www.elevatecom.com.au/) Special thanks to Mel Deacon and the whole team at Elevate Communication
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