About ELEVATE: Products & People that Make an Impact
Future of Business exists to help you not just survive, but thrive in the AI revolution. We speak with the leaders & visionaries living at the forefront of the job market so you can understand what's happening and how to adapt in real time to ensure you create the financial stronghold you need for you and your family.
About our host: Delaney William has worked in big tech for over 7 years, building products used by millions. As an entrepreneur, he scaled his own AI-driven job placement company to $4M in <2 years.
[141] Shikha Kapoor's Insights on AI, Innovation, and Career Growth at Meta
Shikha Kapoor, a product leader at Meta. We explore the intersection of AI innovation and user experience, discussing the challenges and opportunities within big companies, such as Google and Meta, and the strategies for success in the field of AI. Join us as we uncover the importance of clear communication, long-term vision, and the entrepreneurial mindset in navigating the world of AI and product management. Whether you're an AI enthusiast, a product manager, or simply curious about the future of technology, this episode is packed with valuable insights and inspiring career stories.
We cover all this and more:
[05:11] From leading Google's smart displays to spearheading AI recommendation engine efforts at MetaVR.
[09:18] Juggling the dynamics of entrepreneurial hustle while shouldering responsibilities within a large corporation.
[11:07] Emphasizing the importance of understanding both customer needs and the evolving technology landscape.
[15:14] Balancing a firm long-term vision with flexible short-term approaches, and the significance of effective stakeholder communication.
[19:48] Navigating the job market from the perspective of an aspiring entrepreneur.
[21:37] Playing the long-term game by building relationships, securing internal sponsors, and seeking guidance from mentors.
[24:35] Exploring the exciting potential of AI in automating various aspects of work.
[28:29] Driving impact by being both innovatively driven and adaptable.
[31:58] Developing a strategic approach for career progression through entrepreneurship.
So, get ready to elevate your knowledge and perspective in the exciting world of AI and product management.
More From Shikha:
Shikha's LinkedIn (https://www.linkedin.com/in/shikhakapoor/)
More from Delaney:
Delaney’s AI Consulting (https://www.elevatedtech.us/)
Subscribe to ELEVATE Podcast & Newsletter (https://delaneymcguire.substack.com/)
11 Dec 2023
[140] Worlds #1 YouTube Ad Expert: Aleric Heck on Scaling to 8 figures with YouTube Ads
Aleric Heck, the owner of the fastest-growing business in Austin, Texas, and a prominent figure in the world of YouTube advertising. Aleric discusses the incredible success of his strategy, where returns cover fees and initial contracts transition to month-to-month arrangements, and shares invaluable insights into omnipresent retargeting services, YouTube advertising, and the power of targeting specific audiences.
We cover all this and more:
05:18 - Realizing potential in online content, leveraging for college funds, transitioning to YouTube ads.
08:22 - A marketing firm sought video promotion; advised YouTube ads. Achieved 1000s of downloads with a $500 spend.
12:00 - YouTube proves effective for lead generation, particularly for coaching, consulting businesses, and apps with robust monetization.
15:53 - Optimal performance with ads linked to high-margin products; prioritize product-market fit. Caution against low-priced items.
16:44 - Test products with an Average Order Value (AOV) above $100, including apps and SaaS. Exercise caution with low-priced SaaS and YouTube ads. B2B validation may be quicker.
20:10 - Precision in audience targeting for high-converting YouTube ads using audience segments and Google data.
25:05 - Streamlining YouTube ad targeting for clients through efficient software automation.
27:15 - Pitching success with YouTube ads, retargeting, and services for channel growth.
33:25 - Exploring insights on business models, pricing, and trends across different price points and sales strategies.
37:15 - Recommending call, book, and opt-in funnels for YouTube marketing.
40:53 - Access a complimentary 19-page YouTube ad strategy PDF at adoutreach.com/gift. Apply at adoutreach.com/apply.
Gain valuable knowledge about high-converting YouTube ads, audience targeting, and the transition from service-based to software-based businesses. Get ready to be inspired and elevate your marketing game with the wisdom of Aleric Heck.
More From Aleric:
AdOutreach (https://adoutreach.com/)
Free Full 19-Page YouTube Ad Strategy PDF (https://www.adoutreach.com/gift)
Aleric's Website (https://aleric.com/)
Aleric's LinkedIn (https://www.linkedin.com/in/alericheck/)
More from Delaney:
Delaney’s AI Consulting (https://www.elevatedtech.us/)
Subscribe to ELEVATE Podcast & Newsletter (https://delaneymcguire.substack.com/)
1 Dec 2023
[139] Founder of Bloom Nutrition on Lessons Scaling to $23M w/ Greg LaVecchia
Greg is the CEO and co-founder of Bloom Nutrition. We dive into the world of influencer marketing as we discuss the importance of working with multiple influencers, considerations for audience size and demographics, and the need for scalability. Greg shares his insights on allocating budget towards influencers for better results and the significance of testing and simplicity in marketing. We also explore the challenges of converting influencers in the fitness space and exciting new developments in the industry, such as TikTok shop and the psychology behind consumer buying decisions. Tune in as Greg reveals the strategies that propelled Bloom Nutrition to become a top-selling supplement and their successful expansion into retail. Plus, don't miss his invaluable advice on building relationships, adapting to a dynamic landscape, and much more.
We cover all this and more:
02:24 - Discussing effective strategies: Mailing, social media ads, targeting niche audiences, and emphasizing the importance of great content.
05:34 - Highlighting the impact of a female-owned brand revolutionizing the industry, with the founder serving as the face.
08:37 - Leo's career transition from Wall Street to influencer marketing in Brooklyn, growing to 8 employees with a strong online presence.
12:42 - Insights on Superbowl campaigns, featuring diverse influencers, navigating budget differences, and the importance of a solid brand strategy.
14:37 - Exploring the correlation between program size and viral video success, emphasizing scaling challenges, and recommending influencer investment for startups with a focus on tracking video views for success metrics.
18:20 - Delving into the mass snowball effect of influencers, considering both a broad range and niche-focused expansion strategy.
21:30 - Unpacking Target's marketing success as a complex story, and the strategic use of Walmart to enhance a brand's credibility.
24:07 - Emphasizing the value of networking with experienced founders and hiring experts for business growth.
27:31 - Stressing the importance of growing awareness among potential customers for overall success.
33:24 - Analyzing the impact of TikTok on Amazon, driving sales through user engagement.
36:48 - Mari's expertise in understanding buyer psychology and its influence on brand-building and awareness.
39:09 - Advising reaching out to respected listeners for advice and understanding that influencer marketing is not easily outsourced but requires a deep understanding of the process.
Get ready to be inspired and informed in this insightful episode of ELEVATE!
More From Greg: (https://bloomnu.com/)
Bloom Nutrition (https://bloomnu.com/)
Bloom's Instagram (https://www.instagram.com/bloomsupps/)
Mari's Instagram (https://www.instagram.com/marillewellyn/)
Greg's Instagram (https://www.instagram.com/greglavslife/)
Mari's LinkedIn (https://www.linkedin.com/in/marillewellyn)
Greg's LinkedIn (https://www.linkedin.com/in/greg-lavecchia)
More from Delaney: (https://www.elevatedtech.us/)
Delaney’s AI Consulting (https://www.elevatedtech.us/)
Subscribe to ELEVATE Podcast & Newsletter (https://delaneymcguire.substack.com/) (http://instagram.com/delaneymcguire_)
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