Where bold ideas meet brilliant execution—Brand & Banter is the podcast that dives deep into the genius behind today's biggest branding wins. Hosted by branding and marketing expert Amanda Shuman, Brand & Banter goes beyond the polished pitch decks and news headlines to uncover the heart of the creative process. Think of it as your chance to eavesdrop on the conversations happening behind the branding curtain.
From 3 Sales to 500: What Actually Changed in Noemie Jouas' Launch Strategy
Imagine spending months creating something you truly believe in, and launch day ends with three sales.
That's exactly where Noemie Jouas found herself after spending four months designing her first sewing pattern. One sale came from her dad. Another came from a mentor. For many creators, that would have felt like proof the product wasn't good enough. Instead, Noemie treated it as the beginning of a better strategy.
Three months later, her next launch sold more than 500 patterns in a single weekend.
In this episode, Noemie shares what actually changed between those two launches—and it wasn't a bigger audience or a better product. We unpack why your first launch should be treated as research instead of a final verdict, how she stopped trying to replicate other creators' strategies, and the small shifts that helped her build momentum long before launch day.
We also dive into the difference between building an audience and building customers, why growing her email list became a turning point in her business, and how listening to what her community was already asking for led her to the product they actually wanted to buy. If your last launch didn't go the way you hoped, this conversation is proof that one disappointing result doesn't define what comes next.
Links Mentioned
Noemie Jouas (https://www.noedresses.com/)
Noemie Jouas Instagram
Planable (https://planable.io/)
The Brand Edit (https://carrylovedesigns.myflodesk.com/)
Ready to build a brand that actually works for you?
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If you loved today's chat, please leave a review. It helps us to not only keep the banter going but bring even more incredible guests to the mic.
Join the Banter:
If you are ready to create a cult brand that turns heads and starts conversations, head over to carrylovedesigns.com/podcast to sign up for our email list. You will get fresh marketing insights, bold ideas, and maybe even a little sass delivered straight to your inbox.
Thanks for listening and remember, behind every bold brand is a story worth bantering about.
Substack → https://theamandashuman.substack.com/
Instagram → https://instagram.com/theamandashuman
8 Jul 2026
The Question Most Founders Can't Answer (And It's Why You're Not Getting PR)
Founders spend a lot of time chasing visibility. KJ Blattenbauer, founder of Hearsay PR and author of the book Pitchworthy (https://www.hearsaypr.com/buy-my-book), starts somewhere much more uncomfortable: deciding what you want to be known for.
After nearly three decades in public relations, KJ has seen talented founders obsess over Forbes features, dream about going viral, and hope one big media hit will finally change everything. But before she talks about podcasts, press, or publicity, she asks every client the same question: What do you want to be known for?
And according to KJ, that's where most people get stuck.
In this episode, KJ shares why PR has a PR problem and why visibility alone isn't enough to build authority. We unpack the difference between being seen and being remembered, why the most qualified person in the room isn't always the one who gets noticed, and how unclear messaging can quietly undermine every marketing effort that follows.
We also dive into what actually makes someone pitchworthy, how to identify the audiences that matter most, and why one press hit should never be treated as the finish line. From creating repeatable language to turning a single media feature into months of content, KJ shares the framework she uses to help experts go from unknown to impossible to ignore.
If you've ever watched someone with less experience land bigger opportunities, this conversation will challenge what you think creates recognition and what it really takes to become the person people talk about when you're not in the room.
Links Mentioned
Pitchworthy & the Pitchworthy Workbook
Hearsay PR (https://www.hearsaypr.com/)
Pitchworthy Checklist
Planable (https://planable.io/)
The Brand Edit (https://carrylovedesigns.myflodesk.com/)
Ready to build a brand that actually works for you?
Leave a Review:
If you loved today's chat, please leave a review. It helps us to not only keep the banter going but bring even more incredible guests to the mic.
Join the Banter:
If you are ready to create a cult brand that turns heads and starts conversations, head over to carrylovedesigns.com/podcast to sign up for our email list. You will get fresh marketing insights, bold ideas, and maybe even a little sass delivered straight to your inbox.
Thanks for listening and remember, behind every bold brand is a story worth bantering about.
Substack → https://theamandashuman.substack.com/
Instagram → https://instagram.com/theamandashuman
3 Jul 2026
Comma Club #1: why you should re-message, not rebuild
Welcome back to the BONUS episodes of Brand & Banter! We recently launched The Comma Club, which is a free weekly newsletter. Sign up here → https://carrylovedesigns.myflodesk.com/comma
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
9 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 59 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
87
Social presence
0
YouTube
0
Engagement
77
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