I too often hear "Facebook Ads don't work for me". Do they not work for you? Or are you running ads without strategy & patience? In this poddy, we will debunk ad myths & show you how to get the Facebook algorithm working for you! You got this!
This episode was sparked by a conversation with a client who had received some very BAD advice when it came to her ad strategy. With so many fake "gurus" out there, I thought it was important to sit down & bust some myths about Advantage+ campaigns, audiences and enhancements within Meta.
Whilst there are strategies that can work across multiple industries, no ads mentor should be selling you a 'rinse & repeat' formula. Your brand is unique. That means your strategy should also be unique.
Did someone give you terrible ad advice? Share it with us! We'll continue to debunk some of the worst ad advice and ad myths in future episodes.
Questions? Hit us up here (https://www.brandscend.au/contactus). Looking for help with ads?
Click here to view our ad packages (https://www.brandscend.au/store). Connect with me on instagram: @brandscendagency (instagram.com/brandscendagency)
6 Jun 2025
Episode #11: How to Split Your Monthly Ads Budget
This episode discusses a framework for dividing a monthly advertising budget between cold and warm audiences, testing, and complementary campaigns to improve lead and sales conversions.
26 May 2025
Episode #10: Meta Watch: Latest Updates + What I'm Testing
The host discusses recent significant changes within Ads Manager, emphasizing their implications for advertising strategies and the increasing importance of creative testing in 2025.
2 Apr 2025
Episode #9: Mastering a Positive Ads Mindset
Success with ads isn’t just about tactics—it’s about how you think. In this episode, I'll break down the Ads Mindset: the strategic and psychological approach that separates profitable marketers from those who burn money on ineffective campaigns. You'll learn how to embrace data-driven decisions, creative testing, and a long-term investment mentality to get better results from your ads. Whether you're just starting or scaling, this episode will help you shift your mindset to think, test, and profit like a pro.
Looking for help with ads?
Click here (https://brandscend.au/offers/LURFPpSg/checkout) to book a 1:1 consultation.
Connect with me on instagram: @brandscendagency (https://instagram.com/brandscendagency)
Apply for our May Ads Accelerator program here (https://www.brandscend.au/waitlist).
You can check out our new SocialKit package here. (https://www.brandscend.au/offers/qDehdFiJ/checkout)
Please share, follow for future episodes and give me a rating below :)
10 Mar 2025
Episode #8: 7-Figure Success with Smart Systems & Ads, Featuring Marina Soicher
In this episode, I speak with Entrepreneur and 7-figure Business Leader Marina Soicher on taking an ad-centric approach to building a successful affiliate marketing business. Marina takes us on her journey from “ads-newbie” to Business Leader and Mentor, shares her tips for learning, testing and scaling ads and gives us a framework that can help track & interpret ad results.
You can find Marina on instagram: @marina.a.soicher (https://www.instagram.com/marina.a.soicher/)
Looking for help with ads?
Click here (https://brandscend.au/offers/LURFPpSg/checkout) to book a 1:1 consultation.
Connect with me on instagram: @brandscendagency (https://instagram.com/brandscendagency)
Join our FREE Meta Ads Facebook (https://www.facebook.com/share/g/UYmM4kaNA9fbvzwH/) group.
Try our Meta Ads Course (https://brandscend.au/diyads) - step by step, video-led tutorials that will teach you how to set up and run campaigns from scratch.
Please share, follow for future episodes and give me a rating below :)
4 Feb 2025
Episode #7: Instagram Updates Rolled out in 2025
Welcome to 2025! In this ep, we'll chat through 5 x instagram updates that have launched this year: why they were launched and how you can use them!
I'd love to hear what you struggle with, what's worked (or hasn't worked) for you in the past and what you'd like help with moving forward, so please send any questions or comments to hello@brandscend.au (mailto:hello@brandscend.au)
You can find out more about our Platinum Strategy package here (https://brandscend.au/platinum).
Click here (https://brandscend.au/offers/LURFPpSg/checkout) to book a 1:1 consultation.
Connect with me on instagram: @brandscendagency (https://instagram.com/brandscendagency)
Join our FREE Meta Ads Facebook (https://www.facebook.com/share/g/UYmM4kaNA9fbvzwH/) group.
Happy listening xx
Try my Meta Ads Course (https://brandscend.au/diyads) - step by step, video-led tutorials that will teach you how to set up and run campaigns from scratch.
Thanks for listening! If you found this helpful, please share, follow for future episodes and give me a rating below :)
12 Dec 2024
Episode #6: Lookalikes: The What, The Why, The How
Meta Ads expert, Emily Scend, breaks down the benefits of Lookalike audiences, explaining how to build and leverage them for improved ad campaign performance.
9 Nov 2024
Episode #5: Driving Low-Cost Engagement Before Launching
In this episode, I'm sharing a secret strategy I use all the time to launch ads into a brand new campaign with comments, like and shares already populated!! We will dive into how to build an engagement campaign, optimised to post engagements, use it to generate comments & likes and then pull it into a leads or sales campaign to launch with impact!
I'd love to hear what you struggle with, what's worked (or hasn't worked) for you in the past and what you'd like help with moving forward, so please send any questions or comments to hello@brandscend.au (mailto:hello@brandscend.au)
You can find out more about our Platinum Strategy package here (https://brandscend.au/offers/oi2CvvzW/checkout).
Click here (https://brandscend.au/offers/LURFPpSg/checkout) to book a 1:1 consultation.
Connect with me on instagram: @brandscendagency (https://instagram.com/brandscendagency)
Join our FREE Meta Ads Facebook (https://www.facebook.com/share/g/UYmM4kaNA9fbvzwH/) group.
Happy listening xx
Try my Meta Ads Course (https://brandscend.au/diyads) - step by step, video-led tutorials that will teach you how to set up and run campaigns from scratch.
Thanks for listening! If you found this helpful, please share, follow for future episodes and give me a rating below :)
20 Sept 2024
Episode #4: Back to Basics - Understanding Campaign Objectives
In this episode, we're going back to basics baby! Let's chat about the six campaign types within Meta- when, why & how to use them. If you're choosing any old objective without understanding how the algorithm can benefit you, you're wasting $$$!
Going back to basics and revisiting your strategy sounds so simple, but it's one of the most effective ways to improve your results. So if you've been running traffic campaigns and hoping for leads, I'm here to tell you to STOP! You won't see results that way.
Let's visit each campaign objective and uncover how to best use them to get your ads campaigns working for you!
I'd love to hear what you struggle with, what's worked (or hasn't worked) for you in the past and what you'd like help with moving forward, so please send any questions or comments to hello@brandscend.au (mailto:hello@brandscend.au)
You can find out more about our Platinum Strategy package here (https://brandscend.mykajabi.com/offers/oi2CvvzW/checkout).
Click here (https://brandscend.mykajabi.com/offers/LURFPpSg/checkout) to book a 1:1 consultation.
Connect with me on instagram: @brandscendagency (https://instagram.com/brandscendagency)
Join our FREE Meta Ads Facebook (https://www.facebook.com/share/g/UYmM4kaNA9fbvzwH/) group.
Happy listening xx
Try my Meta Ads Course (https://brandscend.mykajabi.com/diyads) - step by step, video-led tutorials that will teach you how to set up and run campaigns from scratch.
Thanks for listening! If you found this helpful, please share, follow for future episodes and give me a rating below :)
15 Jul 2024
Episode #3: Leads That Convert: Quality Over Quantity
Are you bringing in cost-effective leads, but not seeing the conversions you’re after? In this episode we’re focusing on quality over quantity because a more expensive lead that converts is worth ten times more than a lead that’s dead in the water!
We’ll look at 3 on-platform and 3 off-platform considerations & optimisations that will help you improve lead quality.
I'd love to hear what you struggle with, what's worked (or hasn't worked) for you in the past and what you'd like help with moving forward, so please send any questions or comments to hello@brandscend.au (mailto:hello@brandscend.au)
To book a 1:1 consultation, visit: https://lauren-deighton.mykajabi.com/offers/Lruztyt7/checkout (https://lauren-deighton.mykajabi.com/offers/Lruztyt7/checkout)
Connect with me on instagram: @brandscendagency (https://instagram.com/brandscendagency)
Try my Meta Ads Course - step by step, video-led tutorials that will teach you how to set up and run campaigns from scratch: https://brandscend.mykajabi.com/diyads (https:/brandscend.mykajabi.com/diyads)
Thanks for listening! If you found this helpful, please share, follow for future episodes and give me a rating below :)
30 Jun 2024
Episode #2: Creative Tips For Unstoppable Ads 🤩
In episode 2 we are going to dive into creating ads! What's trending in 2024? Images, videos? What do you put in your ad? How do you write a script? How do you know what will resonate with your audience? If you're feeling overwhelmed, you're not alone, but we've got your covered!
We'll dive into types of video ads, how to write an ad script, where to find inspiration, what's trending in video in 2024 and how to keep audiences engaged with your ads.
For inspiration, visit the Facebook Ad Library: https://www.facebook.com/ads/library/ (https://www.facebook.com/ads/library/) I'd love to hear what you struggle with, what's worked (or hasn't worked) for you in the past and what you'd like help with moving forward, so please send any questions or comments to hello@brandscend.au (mailto:hello@brandscend.au)
To book a 1:1 consultation, visit: https://lauren-deighton.mykajabi.com/offers/Lruztyt7/checkout (https://lauren-deighton.mykajabi.com/offers/Lruztyt7/checkout)
Connect with me on instagram: @brandscendagency (http://www.instagram.com/brandscendagency)
Try my Meta Ads Course - step by step, video-led tutorials that will teach you how to set up and run campaigns from scratch: https:/brandscend.mykajabi.com/diyads (https://brandscend.mykajabi.com/diyads)
Thanks for listening! If you found this helpful, please follow for future episodes and give me a rating below :)
15 Jun 2024
Episode #1: The Funnel Ad Strategy
Welcome to Ep #1 of Elevate Your Ad Game!
If you're here, you're probably looking to master ads to help generate leads or sales for your small business! I'm Lauren Deighton and I'm your host. In weekly bite-sized episodes, we are going to explore ad strategy and implementation together, debunk ad myths and get the algorithm working for you!
In this episode, we'll deep dive into a tried and tested funnel-based ad strategy. Whilst only one of many strategies, this one can help you test audiences and creative to assess your winning combinations before setting up your leads or sales campaign to ensure you're getting the most cost-efficient conversions.
To get in touch, email us at hello@brandscend.au (mailto:hello@brandscend.au)
Connect with me on instagram: @brandscendagency (instagram.com/brandscendagency)
Try my Meta Ads Course - step by step, video-led tutorials that will teach you how to set up and run campaigns from scratch: https://brandscend.mykajabi.com/diyads (https://brandscend.mykajabi.com/diyads)
Thanks for listening! If you found this helpful, please follow for future episodes and give me a rating below :)
Reach and audience
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YouTube views
700,999
Score snapshot 15 Sept 2025
Podcast Authority Score: 43 / 100
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Quality
34
Social presence
91
YouTube
86
Engagement
0
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